Remove sales-opportunities
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6 simple automations every B2B organization needs to have

Martech

With all the hype this year about generative AI, it’s easy to neglect automation — the more established area of AI. Automation is a bit like delegation: there can be an upfront time cost to set up the process, but the payoff is huge when done effectively. The key lies in identifying the right areas to automate. It’s a hassle.

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Creating Launch Buzz with a Coming Soon Landing Page

ConvertKit

Everyone loves the buzz and energy that comes right before a big reveal. As you think about creating your own coming soon landing page , you might be wondering why email marketing is better for generating launch buzz than social media. Are you ready to build buzz around your upcoming launch? Image via Automate in 30 Days.

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Generate Buzz on a Shoestring with These 8 DIY Marketing Tips

GreenRope

Generate Buzz on a Shoestring with These 8 DIY Marketing Tips. Automate the To-Do List. Start addressing the time crunch by taking advantage of cloud services that help you share info and automate simple tasks. Many cloud-based apps can help maintain websites and automate tasks such as scheduling social media postings.

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5 Types of AI All Marketers Should Know About

Marketing Insider Group

In fact, the first forms of it emerged in the 50s and 60s , when marketing began to use tools like linear programming and decision trees to optimize marketing and sales strategies. Of course, of all the types of AI we cover here, this is the one that gets the most buzz. Optimized Advertising Every marketing dollar counts.

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Six Lead Generation Trends to Watch in 2021

Webbiquity

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. When B2B sales prospects and customers share their contact and other information with a vendor, they expect that information to be used to personalize their brand experience. Guest post by Dhruv Mehta.

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Manufacturing Lead Generation: 5 Strategies to Power Your Sales Pipeline

Tiecas

To thrive, these companies must consistently attract qualified leads to fuel their sales pipelines. However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!”

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5 Black Friday trends marketers can act on this holiday season

Martech

For instance, Amazon Prime Big Deal Days drove sales in October. And 22% of shoppers rely on ecommerce sales days like Prime Day for all of their holiday shopping, while 40% say they rely on those days to complete approximately half of holiday purchasing. Customers want both Black Friday began as an in-store kickoff to holiday sales.

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