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5 B2B Event Trends to Watch out for in 2020

Jifflenow

The 2010s were ‘event’ful to say the least but this only serves to lay the foundation for bigger and better events in 2020. Trends come and trends go and every event professional worth their weight in salt will have their own take on what is to be expected for the upcoming year. The new buzz word all around is ‘sustainability’.

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Campaign Management Software: How it Helps Improve Marketing ROI

LeadSquared

Now, this is where campaign management software comes into the picture. It helps you align your marketing strategies and manage activities across several channels to achieve maximum ROI from your campaigns. In this article, we will discuss in what ways campaign management software improves marketing ROI.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. He is the founder of ProBlogger Training Events. Jordie Van Rijn Jordie is an independent consultant on email marketing and automation.

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How to Promote a Virtual Event, According to HubSpot Marketers

Hubspot

In 2020, as brands adapt to remote work, they're also learning how to shift their in-person events to online-only programming. When you surf the web on any given day, odds are you'll see at least one social media post, email, video, or stream that promotes or covers an online event. Is this event tactical or more high-level?"

Promotion 101
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Hottest B2B Event Trends Alert for 2020

Jifflenow

The 2010s were ‘event’ful to say the least but this only serves to lay the foundation for bigger and better events in 2020. Trends come and trends go and every event professional worth their weight in salt will have their own take on what is to be expected for the upcoming year. The new buzz word all around is ‘sustainability’.

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The Significant Impact of B2B Meetings on Event ROI

Jifflenow

Enterprises spend millions of dollars on events and the buzz word on everyone’s mind – right from the CMO to VP of Events to Sales and Marketing teams is event Return on Investment (ROI). As elusive as a sighting a unicorn, event ROI can strike fear in the most fearless of event managers as well.

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Enterprise Content Marketing: Coordinating Content Across Multiple Departments, Brands

DivvyHQ

Their Enterprise Content Marketing Report tells us that 74% of enterprise marketers find it a struggle to effectively coordinate content management and marketing efforts across multiple departments and brands. Content automation can also help to ensure that integrated campaigns are properly coordinated across different departments.