Schubert B2B

JUNE 19, 2018

For those of us working in B2B public relations, now is a good time to review the accomplishments of the past few months. It’s also a good time to review your PR operations to keep your tactics fresh and ready to continue moving your clients’ publicity forward for the rest of the year. Press Releases.

Public Relations 66

Public Relations B2B Trade Show Work Management 66

ClearVoice

DECEMBER 11, 2018

The other is a robust mixture of public relations executives and writers from all over the world. As entrepreneur and public relations pro Tammy Mark explains, civility is an undeniable necessity of PR, and it’s even implicit in the name. “PR Of the pillars of a journalist’s responsibility is timeliness.

Public Relations 63

Public Relations Rules PR Press 63

Adobe Experience Cloud Blog

MAY 10, 2017

Author: Marissa Lyman A member of your public relations team just secured a killer placement for your company. This article has it all—corporate messaging pull-through, a nice quote from your executive, complimentary language about your organization—it’s a win all the way around. Post that article to your social followers!

Press 133

Press Thought Leadership Marketo Advertising Agencies 133

Marketing Insider Group

MARCH 9, 2023

” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study. You’ll find these firms quoted often in the press.

Stats 286

Stats Advertising Agencies Paid Search Agency Work Management 286

Hubspot

JUNE 13, 2019

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). Why is press release distribution important? How to distribute your press release. Distribution mistakes to avoid.

Press 101

Press Distribution PR Public Relations 101

B2B PR Sense

JANUARY 5, 2018

Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. Myth #2: I can do my own PR.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

Schubert B2B

MAY 4, 2018

Some might say that press releases are as useful today as fax machines. While this might be true, especially in B2C marketing, chances are that your B2B customers are still going to trade publications for specialized industry-wide news. All from a press release. 6 Benefits of B2B Press Releases.

Press 67

Press B2B Blast Campaigns Public Relations 67

SmartBug Media

AUGUST 8, 2019

Securing widespread press coverage isn’t something that happens overnight. Generating publicity requires planning, consistent outreach, follow-up, and dedication. Your press kit should contain all of the content a reporter, producer, or blogger might need to tell your brand story within their coverage area. What Is an EPK?

Press 85

Press Digital Asset Management PR Case Studies 85

B2B Digital Marketer

AUGUST 12, 2021

With so many people focusing on new media and social media, should you even think about PR and press releases? What is a press release ? Yet, there’s a general perception that PR and press releases are antiquated, that it no longer applies in today’s world of digital media. In short, press releases still work!

Press 52

Press Social Media Relevance Media 52

Biznology

MARCH 20, 2018

My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. “In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. I may well be mistaken.” “Off to the races!

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Bluetext

DECEMBER 11, 2018

For our final post to end the year and look forward to 2019, let’s turn to the marketing component that is perhaps undergoing the most significant transition: Public Relations. That’s no longer the case, as publications that a generation ago would readily cover almost any technology pitch have seen their print ads shrink.

Public Relations 25

Public Relations Trends Paid Search Agency Advertising Agencies 25

Walker Sands

OCTOBER 20, 2021

With every media interview comes the opportunity to get your B2B company’s story into the press, but talking about your company alone won’t help you make headlines. You may also consider mentioning a recent article they wrote to show you did your homework or offer to share a quick overview of your background before starting.

Press 59

Press Media Sample Rules 59

Marketing Craftmanship

NOVEMBER 22, 2023

For example: one-off quotes in news stories, pay-to-play articles in any type of publication, and pickup from most press releases are worthless. The most valuable type of earned media is bylined articles in respected business and industry trade publications that showcase your firm’s intellectual capital.

PR 130

PR B2B Marketing & Strategy Sales Cycle 130

Stevens & Tate

FEBRUARY 17, 2023

Public relation is vital for a successful business marketing campaign. While marketing involves multiple bits and pieces, public relations ensure your target audience is receptive to your marketing messages by establishing higher brand recognition. Also, most journalists will quickly cover a brand story with multimedia.

PR 89

PR Public Relations Brand Identity Branding 89

SmartBug Media

JULY 28, 2021

The PR strategy included press releases for company announcements, and byline and expert source opportunities to promote thought leadership. article, byline, expert source) every three months as part of the PR strategy. Getting published in top-rated and viewed publications can pay off in a big way for companies.

Inbound Marketing 104

Inbound Marketing PR Paid Search Agency Public Relations 104

Navigate the Channel

OCTOBER 5, 2023

In the ever-evolving landscape of public relations (PR), staying ahead of the curve is essential to maintain a positive brand image and connect with your audience effectively. In this article, we’ll explore the latest PR trends for 2023 that will help your business thrive in an era of rapid change and digital dominance.

PR 65

PR Trends Public Relations Transparency 65

Marketing Craftmanship

MARCH 13, 2021

Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive or PR agency rep. Here are four lessons I’ve learned from working with the press: 1. Press relations is always a crap shoot. A misquote can sink a company’s stock price.

Media 147

Media PR Press Advertising Agencies 147

Bluetext

MAY 13, 2019

Thanks to the pressure on the media industry to continuously seek online engagement as a key element in its current business model, public relations professionals now face the same pressures that incentivize reporters to develop articles that garner as much attention as possible. Where Journalism is Headed. Networking?

Public Relations 21

Public Relations PR Media Lead Ranking 21

BDB

APRIL 30, 2024

Your editorial content, whether it be a press release or by-lined feature, needs to be targeted to the people you actually want to attract the attention of. Specifically for the food & nutrition press, it’s important to tailor your comms to suit their schedule. To properly leverage trade shows for PR, it pays to be prepared.

PR 26

PR Media Trade Show Advertorials 26

Marketing Insider Group

NOVEMBER 18, 2020

As mainstream media continues to shrink and tech press primarily focuses on the biggest companies, Nutanix needed to find ways to effectively raise its profile in order to remain successful in a highly competitive and transformative industry, according to Jennifer Massaro, senior director of Public Relations and executive director of The Forecast.

Forecasting 331

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 331

Contently

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. FedEx Publishes Articles to Establish Leadership in Supply Chain Trends Whether owned or earned , articles are a powerful way to deliver thought leadership to an intended audience. It should work hand in hand with other content marketing initiatives.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Social Media PR: Top 10 Ways Not to Pitch Bloggers by Pierce Mattie Public Relations New York.

PR 100

PR Blogger Outreach Best Practices 100

Optinmonster

DECEMBER 21, 2023

In this article, we’ll look at 5 proven pre-launch ideas to include in your marketing strategy. You can also create viral articles or epic guides. There are sign-up forms and call-to-action (CTA) buttons throughout the article, multiple times on a page. These public relations (PR) firms let you publish press releases online.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Biznology

JANUARY 4, 2019

It becomes the backbone for almost all other initiatives in marketing, including search optimization, public relations and press releases, email, social media, and paid listings. Blending Content with Public Relations, Press Releases and Email Marketing. Press releases must have a newsworthy angle.

Marketing Strategy 130

Marketing Strategy Marketing & Strategy Work Management Marketing Management 130

Walker Sands

OCTOBER 26, 2023

In the offices of a Manhattan-based agency called G&S Business Communications, the four journalists and I spoke in front of a group of about 50 public relations and communications leaders from dozens of agencies throughout North and South America. We began the discussion by talking about what makes a good story. A third of U.S.

Public Relations 52

Public Relations Paid Search Agency Social Media Aggregators 52

Convince & Convert

JULY 24, 2015

C-level executives often don’t fully understand that public relations personnel need the ongoing involvement and support of upper management in order to meet PR goals. In addition, some senior executives may have unrealistic expectations about the volume of positive press coverage and its turnaround time. Accessibility.

PR 146

PR Public Relations Paid Search Agency Press 146

Brandpoint

MARCH 28, 2023

One respondent from an internal PR team at a regional organization stated: “It is difficult to calculate the return on investment in the public relations industry, and the relevant analysis tools and data quantification systems are not perfect.” Click here to download the full report.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Contently

JULY 10, 2019

I’m not going to start this blog post with something hyperbolic and edgy like “press releases are dead.” When looking at the most shared content on BuzzSumo that mentions “Spotify” in the headline in the last year, we see that an article about light-hearted Spotify data that earned 110k+ Facebook engagements.

Storytelling 155

Storytelling PR Marketing & Strategy Press 155

Champion Communications

JULY 24, 2023

In fact, since January, nearly half a million articles have been dedicated to Barbie, with a staggering 86,000 published in July alone. B2B businesses can take a similar approach by diversifying their PR strategies and engaging in thought leadership articles, newsjacking, industry events, webinars, and interviews with the press.

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

ClearVoice

APRIL 15, 2021

Wh en a brand or a professional wants to build their SEO footprint, their industry expertise, or they seek a little bit of fame and virility, they may hire a public relations professional. Often, earned media is credited to public relations experts who ensure their clients are top of mind for industry influencers. .

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Sprout Social

MARCH 9, 2023

This article will help you position the importance of this multifaceted discipline to others. In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications. We also included examples from brands to inspire your strategy.

Public Relations 112

Public Relations PR Thought Leadership Advertising Agencies 112

Brandpoint

DECEMBER 18, 2019

And, of course, there’s also starting his own PR firm in the meantime, coordinating weekly articles for the Star Tribune and serving multiple roles within PRSA, including past president of the MN PRSA chapter and chair of the Midwest District. I sat down to talk with him about his book, his career and public relations in general.

PR 97

PR Public Relations Work Management Media 97

ClearVoice

JULY 29, 2022

.” Fortunately, companies that are prepared with solid public relations and content marketing strategies can leverage various channels to alleviate the issue and help restore public trust. Building a public relations content strategy that can help you weather any storm requires ongoing effort. Case studies.

PR 52

PR Public Relations Content Thought Leadership 52

nDash

NOVEMBER 11, 2021

Before asking for a sale, brands must develop relationships with their target audience – that’s where public relations play an integral role. PR is an acronym for “public relations.” For example, many believe those who work in advertising and public relations are doing the same thing.

PR 52

PR Paid Content Public Relations Advertising Agencies 52

SmartBug Media

SEPTEMBER 23, 2019

You may already understand that public relations , or earned media, can be an impactful tool in getting exposure for your small business brand. Even with limited resources, your brand can stand out from the pack with the help of strategic public relations. Think David versus Goliath. Build Trust as a Thought Leader.

PR 61

PR Public Relations Brand Identity Branding 61

Buffer

FEBRUARY 21, 2023

We created our own press From the start, I was intent on public relations being a part of our marketing strategy. Not only did I want the Diversability message to be featured on as many platforms as possible, I wanted to share press opportunities with our community members in order to elevate their voices.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Walker Sands

DECEMBER 12, 2023

Like any good reporter, Kyle looks for a press release that contains specifics, not just lofty language that’s scant on details. “I If a press release fails to include specifics, Kyle has to waste valuable time during the interview — time that could be better spent going deeper into the details of the announcement. The answer?

Enterprise Management 64

Enterprise Management Media Bandwidth PR 64