Why Most B2B Companies Don’t Use Earned Media (Public Relations)
Marketing Craftmanship
OCTOBER 25, 2023
Career risk notwithstanding, many companies have legitimate concerns based on fear of being misquoted, or based on dealing with a journalist who either does not understand their business or covers the story with a preconceived agenda. [[ What these companies fail to understand : There are ways to benefit from the market exposure and inherent 3 rd party (..)
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