LeadSloth

AUGUST 11, 2010

While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. Here are the 25 articles that I liked best. So here are the articles: Overview Articles. Please let me know if I forgot any seminal articles! My focus is on B2B, rather than B2C.

B2B Marketing 100

B2B Marketing Content Marketing Planning Burn Rate 100

markempa

AUGUST 13, 2008

I was recently interviewed for an article on lead management by Chris Koch who works for ITSMA , the Information Technology Services Marketing Association. In the end, this isn't about generating more leads; it's about generating actionable leads.

Marketing Funnels 120

Marketing Funnels Lead Management Top of Funnel Work Management 120

markempa

SEPTEMBER 18, 2007

Companies that adopt effective lead management processes generate more revenue from their lead generation investment and have overall higher close rates on marketing generated leads than those that do not. But I've encountered very few companies that really do lead management. What is lead management?

Lead Management 120

Lead Management Work Management Marketing Management Lead Scoring 120

ViewPoint

NOVEMBER 8, 2017

Brian Carroll, founder and CEO of markempa has spoken and written about universal lead definition (ULD) for years. This article does a good job of explaining the importance of the ULD—assuring everyone is on the same page and working toward the same end—and covers additional ground (“How to do lead management that improves conversion”).

Lead Generation 378

Lead Generation Work Management Sales Qualified Leads Marketing Management 378

Industrial Marketing Today

MARCH 16, 2012

Many of these articles include findings from research studies done by respected third parties. I talk about how the job of inbound marketing does not end with lead generation but extends into setting the table for sales so they can be more productive. See my article, “Inbound Marketing Must Set the Table for Industrial Sales.”.

Lead Management 60

Lead Management Lead Ranking Lead Scoring Sales Qualified Leads 60

LeanData

MAY 9, 2023

This article highlights three companies who were able to create a more efficient lead management process through lead matching and routing tools as well as automated meeting scheduling tools. Revenue orchestration tools help companies reduce manual processes, save time and increase sales pipeline.

Efficiency 52

Efficiency Tools Lead Management Automation 52

Stevens & Tate

APRIL 18, 2024

This article will explore how automation and specific digital marketing strategies can optimize outreach and resident acquisition efforts. Lead Management : The use of automation software in lead management allows senior living communities to capture and store detailed information about each prospect, from initial inquiry through to move-in.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Webbiquity

SEPTEMBER 7, 2010

Typically, a lead nurturing program uses these communication mechanisms: emails, case studies, articles, events, podcasts, white papers, social media messages and webinars. With this plan and information in place, you should be ready to start your nurturing your leads.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Adobe Experience Cloud Blog

JULY 6, 2010

Last week Focus.com’s Mastering Lead Management Virtual Event brought some of the leaders of B2B Demand Generation and Sales 2.0 funnelholic : Content is more than an article, whitepaper, etc.content carries the load 4 engaging prospects u aren’t talking 2. build a lead mgmt platform. Obvious but overlooked.

Lead Management 48

Lead Management Work Management Marketing Management Lead Scoring 48

ANNUITAS

NOVEMBER 5, 2020

To understand why it’s happening to you, you need to take into consideration the full buyer journey, starting with how to define a lead and evaluating how your lead management framework maintains sustainable lead sourcing, nurturing and conversion. . Your Lead Management Framework is Weak. Conclusion.

Top of Funnel 147

Top of Funnel Lead Ranking Sales Qualified Leads Lead Scoring 147

Salesforce Marketing Cloud

JANUARY 23, 2024

However, effective lead management is not all about the first impression. What you’ll learn: What is lead management? Why is lead management important? Learn more What is lead management? Why is lead management important? That engenders trust, which makes it easier to close.

Sales Management 64

Sales Management Lead Management Work Management Marketing Management 64

Adobe Experience Cloud Blog

JANUARY 27, 2011

by Katie Byrnes Marketo CEO, Phil Fernandez, had the chance to interview the CEO of the Sales Lead Management Association, James Obermayer at Dreamforce 2010. Nowadays, many articles are talking about sales and marketing alignment and producing marketing ROI. Luckily, Marketo had the chance to capture this event live.

Lead Management 48

Lead Management Sales Leads Lead Scoring Lead Ranking 48

Lead Liaison

DECEMBER 1, 2022

In this article we discuss these solutions and examine the trade-offs for why you would use one method over the other. Lead liaison invented two proprietary methods of transcription which are far superior than traditional optical character recognition (also known as “OCR”) methods commonly used today. accurate on average.

Marketing AI 94

Marketing AI Lead Liaison Contacts Practices 94

Heinz Marketing

SEPTEMBER 28, 2019

4 Principles for Effective Lead Management. Lead management is a part of any business that has leads, here are some important components of your lead management strategy. Thanks for the article, Paul Selby. Great article, Jodi Harris. Thanks for your thoughts, David Brock.

B2B 70

B2B ABM Account Based Marketing Work Management 70

markempa

AUGUST 16, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! It was originally a blog post I wrote back in June. It was originally a blog post I wrote back in June.

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

ViewPoint

APRIL 16, 2018

Jim Obermayer is the founder of the Sales Lead Management Association , an organization serving 8,000 members and subscribers worldwide, with a website that includes 360-plus articles from 65 industry authors. What are your thoughts on pipeline ownership?

Top of Funnel 180

Top of Funnel PointClear Work Management Sales Qualified Leads 180

markempa

JULY 20, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Leads Lead 120

Heinz Marketing

DECEMBER 7, 2019

Great article, Denise Lee Yohn. 5 Lead Management Best Practices That Build Account-Based Marketing Success. Lead generation and lead management are equally important when fueling the revenue engine for your business, but how can managing those leads embrace an ABM strategy?

Account Based Marketing 54

Account Based Marketing B2B ABM Lead Management 54

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Zoominfo

FEBRUARY 1, 2018

Verifying business leads before passing it to the sales team is conducted by only 56% of B2B companies ( source ). 22% of B2B businesses reach out to prospects with lead nurturing on a weekly basis ( source ). 37% of B2B marketers are using marketing automation to generate leads ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Hubspot

NOVEMBER 15, 2011

Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. Lead management bridges the gap between marketing and sales. Is your business following an organized and effective lead management process?

Lead Management 28

Lead Management Lead Ranking Lead Scoring Work Management 28

Act-On

APRIL 26, 2024

“Look at your lead scoring regularly and make sure that you’re accounting for changes in the business, new products being released, or larger shifts like a recession.” Look forward to our next article in this series, where we’ll round up the best lead scoring tools to use in your marketing!

Lead Ranking 194

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 194

Lead Liaison

JUNE 21, 2023

Modern Day Lead Capture for High Performing Exhibitors and ROI Calculator Events are a great opportunity for businesses to connect with potential customers. However, traditional methods of collecting leads at events can be time-consuming, inefficient, and prone to errors.

Lead Capture 89

Lead Capture Lead Liaison ROI Marketing Automation Services 89

Marketing Insider Group

FEBRUARY 1, 2021

Every website a buyer visits, the articles they read, and their online actions can give you tidbits about their motivation and purpose. At this point, blog posts, guides, how-to articles, and resource lists are ideal content formats for potential buyers. Source: Smart Insights. Awareness Stage. Buyer intent is probably low.

Buyer Intent 358

Buyer Intent Intent Work Management Marketing Management 358

markempa

JANUARY 19, 2015

Tweet For the new year, I’m sharing 15 ideas on how to make your lead management more effective. This post isn’t just about generating more leads; it’s about generating better and higher quality of leads. This post isn’t just about generating more leads; it’s about generating better and higher quality of leads.

Tips 120

Tips Sales Qualified Leads Features Lead Scoring 120

ClickZ

JANUARY 22, 2020

In this article, we have focused on the top 10 tools that marketers should definitely know about. Perfect for: Driving lead management. Marketo is a multi-functional cloud-based marketing automation software that enables businesses to drive revenue with lead management and mobile marketing. Conclusion.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

TrustRadius Marketing

OCTOBER 23, 2022

Customer relationship management ( CRM ) software solution provides small businesses and major enterprises with services to improve workflows. CRM tools can streamline major business processes like customer support, marketing campaigns, and lead management for sales teams. We have an article about the best free CRM here.

Enterprise Management 75

Enterprise Management Marketing Automation Services Work Management Marketing Management 75

Salesforce Marketing Cloud

DECEMBER 8, 2023

However, many companies still use generic tactics that haven’t been relevant in years — leading to disinterested customers frantically searching for the unsubscribe button. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Hubspot

MAY 28, 2012

For this reason, lead scoring isn’t something easily done manually. You’ll need lead management software that enables you to set your lead scoring criteria and auto-score and re-score your leads in real time. For HubSpot customers, the Lead Management Tool and the Lead Grader App makes this a snap.

Work Management 28

Work Management Marketing Management Lead Management Lead Scoring 28

ViewPoint

AUGUST 11, 2015

The term ‘follow the money’ was made famous in the 1976 drama documentary All the Presidents Men , and has been used variously as the basis of journalistic articles ever since. Managing demand – lead management is getting more attention because of the explosion of vendors now saying they’re in the business of lead management.

Work Management 120

Work Management Marketing Management Wiki ROI 120

Only B2B

NOVEMBER 29, 2019

Targeted lead generation is equally important and just putting your website together with a contact form is not enough. You will require various tools in your toolbox for enough lead generation to make your business profitable. We have put together 6 strategies in this article that will help you to target lead generation effectively.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Generation 118

ANNUITAS

JULY 20, 2021

To learn more about these concepts read the article, The Key to Operationalizing Go-To-Market Around Customer Journey: Conversation Track Architecture. This commonality allows you to translate customer targeting and segmentation into a viable, repeatable conversation thread organized by customer journey stage.

Top of Funnel 147

Top of Funnel Campaigns Enterprise Management Work Management 147

Oktopost

FEBRUARY 29, 2024

Since the majority of these platforms are created for B2C social media management, they lack the capabilities needed for both B2B businesses and social selling initiatives , making it nearly impossible to quantify your efforts.

ROI 62

ROI Organization Top of Funnel B2B 62

ViewPoint

MARCH 19, 2018

True, most of the articles on marketing analytics demand that the topic requires immediate attention, and in so doing, they imply that their (fill-in-the-blank system, software, consulting, book, blog) will teach you how to do it. You may also like: Salary: Digital Marketing Manager: Salary.com, PayScale and glassdoor.

Marketing Management 197

Marketing Management Analytics Budget Programs Marketing Automation Services 197

Only B2B

NOVEMBER 29, 2019

I will show you 10 lead generation best practices that you can use right now to drive more leads in your funnel and gradually convert them into customers who pay. You will be able to actually reach your goals with these lead generation ideas and strategies. Must Read: 7 Lead Management Strategy Best Practices.

Lead Generation 118

Lead Generation Practices Examples Generation 118

Hinge Marketing

MAY 4, 2022

The mid-career employees were those with titles of manager, senior manager, project lead/manager, or something equivalent. Download the Navigating the Mid-Career Talent Crisis: A Report for the Professional Services research study. Who Are The Mid-Career Employees? Their ages ranged from 30 years old to 45 years old.

Lead Scoring 158

Lead Scoring Lead Ranking Thought Leadership Work Management 158

Lead Liaison

NOVEMBER 29, 2022

In this article we outline five solutions for event organizers to bring life to their events. . Contact Lead liaison at www.Leadliaison.com if you’d like our help in providing any of these five solutions. Scavenger Hunts. The classic scavenger hunt, or treasure hunt, was historically run using a piece of paper and stamps. We can help!

Work Management 95

Work Management Marketing Management Creativity Organization 95