Online Marketing Institute

JULY 31, 2009

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Lead Liaison

DECEMBER 5, 2017

Knocking on random doors, smiling and dialing, and sending out cold email blasts isn’t going to get you a meeting. According to this great article at Forbes , only 1% of cold calls result in a deal, and 90% of decision makers don’t take cold calls. With a warm call, of course.

Lead Liaison 48

Lead Liaison Cold Calling Adwords Work Management 48

markempa

JANUARY 12, 2015

It’s not about more leads; it’s about doing better with the ones you already have. In this extended post, I’ll share 15 ideas on how to make your lead management more effective. Lead Generation: How to empower your program like Siemens Healthcare [MarketingSherpa webinar archive]. Here’s how.

Sales Qualified Leads 120

Sales Qualified Leads Tips Features Generation 120

markempa

MAY 8, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! prospecting) for yourself you may want to read the WSJ article, " End of the Cold Call? " by Jeanette Borzo.

Lead Generation 120

Lead Generation Generation Cold Calling Leads 120

PureB2B

JULY 6, 2021

The number of leads closed is directly related to the company's revenue. In this article, we covered some of the changes you can make that will bring significant improvements to your sales pipeline. An Overview of Sales Pipeline Management. Do they, for example, have a budget to spend, and are they seeking to purchase?

Sales Management 62

Sales Management Top of Funnel Lead Scoring Lead Ranking 62

PureB2B

JULY 6, 2021

The number of leads closed is directly related to the company’s revenue. In this article, we covered some of the changes you can make that will bring significant improvements to your sales pipeline. An Overview of Sales Pipeline Management. Do they, for example, have a budget to spend, and are they seeking to purchase?

Sales Management 62

Sales Management Top of Funnel Lead Scoring Lead Ranking 62

Hubspot

OCTOBER 5, 2017

Cold calling: Unsolicited calls to sell a product or service. Before we make a purchase decision, 60% of us rely on word-of-mouth , friends, and social media; 49% on customer references; 47% on analyst reports and recommendations; and 44% on media articles. P.S. Lead management software does this automatically.

Budget Programs 101

Budget Programs Top of Funnel Tools Work Management 101

markempa

JUNE 28, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

JUNE 14, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! I read a good article on " What’s Wrong With Social Media For B2B Marketing " by John Miller who also writes the Modern B2B Marketing blog.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

markempa

SEPTEMBER 29, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! However, as Krol’s article shows, the telephone shouldn’t stand alone. Read Brians comments, and the article, by clicking here.

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

markempa

NOVEMBER 22, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Sales Qualified Leads Generation B2B Thought Leadership 120

markempa

APRIL 18, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Without a skilled and knowledgeable driver behind the wheel, you may never get out of first gear no matter how great the car is.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

APRIL 5, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! The article is based on a recent interview with he did with Charlie Shafton, Director of Marketing Programs at Aspect Software.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

AUGUST 29, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! But I still wonder about the value of social networking tools for lead generation and business development that Wegerts article brings up.

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

markempa

SEPTEMBER 12, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! " Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

AUGUST 30, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! This is a series of articles from various thought leaders in the B2B marketing industry based around the question "Wh.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

FEBRUARY 23, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! In it, he shares a fundamentals recipe for B2B lead generation success.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

AUGUST 16, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 So “get hip” and read this article.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

OCTOBER 31, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! « Lead qualification and scoring for better leads | Main | Target Marketing: What’s a Lead?

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

markempa

AUGUST 17, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! How do you build your library of relevant lead nurturing content? How do you build your library of relevant lead nurturing content?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

JANUARY 23, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Budget Management Spending B2B Marketing 120

markempa

NOVEMBER 1, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! In fact, most companies need to do a better job managing and qualifying the leads (or more likely the inquiries) they already have.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Leads 120

markempa

NOVEMBER 8, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Work Management 120

Work Management Marketing Management Lead Generation B2B Sales 120

markempa

FEBRUARY 23, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! « Macs Tasty Recipe for Lead Generation Success | Main | Will Writing a Business Book Generate Sales Leads?

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation B to B Paid Search Agency 120

markempa

MARCH 21, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Jim Lenskold and Bill Lee just wrote a practical article on MarketingProfs which builds on Reichheldss research and ideas.

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Scoring 120

markempa

MAY 13, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Our exchange spawned an article by Bryan Eisenberg over at ClickZ. Our exchange spawned an article by Bryan Eisenberg over at ClickZ.

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

markempa

AUGUST 11, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

markempa

JANUARY 19, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Heres a summary of Michael Ortners eight points: 1. Understand the significance of your Web site. Heres a summary of Michael Ortners eight points: 1.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

markempa

AUGUST 23, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! " Ive written a number of times that educational content is an important tool for lead generation.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

ClearVoice

APRIL 30, 2020

Marketo is another complete marketing dashboard that provides marketers and users with everything they need for lead generation, lead management, marketing automation, and even account-based marketing (ABM) for both B2C and B2B businesses. Interested users must contact one of their reps for a quote. Additional users are free.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

markempa

APRIL 3, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! The article also features comments from my friends Mac McIntosh and Jill Konrath.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

MARCH 2, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Mason writes: The perennial rewards of lead generation are reaped from patient tending to potential customers over time.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

JULY 10, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

NOVEMBER 15, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! « Google Makes Web Analytics Free but will it help your lead generation?

Lead Generation 120

Lead Generation Marketing Strategy Marketing & Strategy Webinar Metrics 120

markempa

JUNE 14, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Richard Karpinski wrote the piece which, from what I can tell, is one the the first articles on WOM for B2B marketers.

Word of Mouth 120

Word of Mouth BtoB Buzz WOM 120

markempa

JUNE 7, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Word of Mouth Leads Lead 120

markempa

MARCH 28, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! His brief mention created a noticeable spike in visitors. Thank you Bob and welcome fellow writers! Thank you Bob and welcome fellow writers!

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120