Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content. And it’s not so much the keywords these days.

SEO 296

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 296

Contently

JULY 7, 2022

B2B content marketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Appealing to Google’s spider is necessary, but it doesn’t always top the list of favorite things to do. Google Analytics. Google Keyword Planner.

SEO 216

SEO Marketing Analytics Tools B2B Marketing Tools 216

Goodish Agency

MARCH 25, 2021

Let’s talk about Google Analytics, one of the most useful tools out there for any SaaS company. If you were wondering what is Google Analytics and how to set up a Google Analytics Account, you’re in the right place. And finally, we will look at some top Google Analytics reports that we use for our clients.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Paid Search Agency 52

accelerate agency

MAY 24, 2023

While word-of-mouth referrals and positive reviews are excellent ways of getting people to search for your website, they’re not enough to keep you in that coveted place: page one of the search results. Good SEO (search engine optimization) practice is critical to getting your business seen in Google’s rankings.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Marketing Insider Group

OCTOBER 17, 2023

Securing a top spot on Google’s search results is like striking gold. With a staggering 2/3 of all clicks being awarded to the first 5 organic search results, the competition is fiercer than ever. A whopping 90% of web pages remain ghost towns, receiving zero search traffic from Google. Know your strengths.

Analysis 241

Analysis SEO Lead Scoring Lead Ranking 241

Marketing Insider Group

AUGUST 28, 2023

In this guide, we’ll break down the basics and help you navigate the ins-and-outs of climbing the search engine ranks. Quick Takeaways Master SEO by understanding search engine algorithms, playing the keyword game right, and creating a user-friendly website experience.

SEO 190

SEO Lead Scoring Lead Ranking SERP 190

Marketing Insider Group

FEBRUARY 5, 2024

That’s what we thought when we first encountered Google Analytics 4. As the team at Marketing Insider Group, we’re always knee-deep in digital marketing trends, and GA4 has been a hot topic on our radar. It’s not just a new version of Google Analytics. That’s GA4 for you.

Marketing Analytics Tools 240

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 240

Parse.ly

SEPTEMBER 26, 2022

Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Our experts are happy to share our understanding of the market with you, free of charge. Google Analytics — the most popular web analytics tool. Talk to an expert.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 279

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 279

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

accelerate agency

MAY 24, 2021

While word-of-mouth referrals and positive reviews are excellent ways of getting people to search for your website, they’re not enough to keep you in that coveted place: page one of search results. Good SEO (search engine optimization) practice is key to getting your business seen in Google’s rankings.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Webbiquity

JANUARY 28, 2022

Many companies rely on key performance indicators (KPIs) to measure the effectiveness of their marketing and sales efforts, but what KPIs should your PR department be tracking? Finally, your PR department should be tracking SEO rankings to determine if there has been any improvement in the search engine results pages (SERP).

PR 253

PR Paid Search Agency Marketing Analytics Tools SERP 253

SalesIntel

AUGUST 7, 2023

In a nutshell, voice search is a feature that enables users to use voice commands to find something on the Internet, website, or app. Today, it’s growing quickly, with 20% of all mobile web sessions already starting with speech-based queries, according to Google’s experts. So B2B marketers should start adapting to this change ASAP.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

Act-On

SEPTEMBER 24, 2023

Especially when it’s your job to attract more traffic through search engines and you’re working to improve search engine optimization (SEO). We’ve highlighted 10 simple SEO tips to help improve rankings and get on the right side of Google and other search engines. Everybody wants them, right? What is SEO? Make sense?

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Marketing Insider Group

JUNE 15, 2021

Content pruning is an essential part of every content marketing strategy. It’s a practice every marketing team should adopt to analyze what assets they already have – and avoid adding to content bloat. Pruning should be a regular part of your content marketing strategy. The same concept goes for your website. Quick Takeaways.

Marketing Websites 360

Marketing Websites Lead Scoring Lead Ranking SEO 360

Martech

APRIL 6, 2023

Marketers everywhere are obsessing over the newly discovered power of AI. Amid the jaw-dropping realizations of what AI is capable of, marketers are faced with an existential question that’s a bit daunting to consider: Is this the end of marketing as we know it? The phone book was replaced by online search.

Marketing AI 139

Marketing AI Marketing Analytics Tools Thought Leadership Ethics 139

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). The short answer: You improve your search visibility, trust, and ranking. Image Source 3.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Marketing Insider Group

FEBRUARY 12, 2024

In this article, we’re exploring the essential elements of effective website UX in 2024 and how you can transform your site into an engaging, user-friendly platform that not only attracts visitors, but turns them into loyal customers. User Experience Drives SEO Search engines, like Google, are all about user satisfaction.

Marketing Websites 215

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 215

Launch Marketing

OCTOBER 18, 2023

Double-Check Search Engine Optimization Optimizing your website for search engines is a critical step in generating traffic and leads. Here are a few things to check so your website is optimized for search engines. Keywords: Each page of your website should focus on a certain keyword. Drives leads? What about both?

Lead Generation 125

Lead Generation Traffic Marketing Websites Lead Scoring 125

Anyword

AUGUST 18, 2022

Navigating the intricate web of SEO often leaves you more confused than before you ever decided to fire up Google Analytics. But luckily for us, highly-advanced digital marketing technology is here to help us streamline our SEO playbook. What exactly are the benefits of a well-thought-out SEO and digital marketing strategy?

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Marketing Insider Group

AUGUST 13, 2020

As a content marketing consulting company, we here at MIG wouldn’t be authentic if we didn’t take our own medicine. If we’re going to be content marketing experts, we’ve got to walk the walk. To achieve high organic rankings, you must commit to content marketing and writing customer-centric content. So, what’s the secret?

Traffic 272

Traffic Cost Per Click Organization Lead Scoring 272

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. By pinpointing new opportunities in your content marketing strategy, you can improve your SEO. Quick Takeaways. Source: CoSchedule.

Analysis 306

Analysis Top of Funnel Work Management Lead Scoring 306

Contently

MAY 26, 2020

When I was making the transition from journalism to marketing, my first big epiphany came from a caveman cartoon. After all, if our search ads work that way, shouldn’t content work that way too? This is why we invest so much of our marketing budget in content at Contently. The 3 stages of content ROI. Audience growth.

Top of Funnel 218

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 218

Bluetext

JANUARY 27, 2023

Transitioning or just learning to use Google Analytics 4 (GA4) can be a daunting task, especially amongst all the other work and priorities for a business. Thankfully in 2023, there are now several ways to learn more about Google Analytics 4 (GA4).

Marketing Analytics Tools 26

Marketing Analytics Tools Resources Analytics Google 26

Stevens & Tate

NOVEMBER 14, 2023

Whether you’re a photographer, graphic designer, artist, or any other type of creative professional, it’s essential to understand how to optimize your visual content for search engines; also knows as Creative SEO. Keyword Research Just like with written content, keyword research is vital for optimizing visual content.

Creativity 85

Creativity Optimization SEO Content 85

SmarkLabs

JUNE 13, 2022

Feeling bamboozled by marketing tactics, channels, and buzzwords? There’s a lot to navigate when searching for the best marketing practices for your emerging company. Knowing when and how to get a realistic and effective marketing strategy off the ground may even seem daunting. Start-Up Marketing Fundamentals.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

DivvyHQ

JULY 23, 2019

Keywords are foundational when it comes to getting your website to a high ranking position on Google. Without proper and strategic keyword mapping / targeting, your search campaigns will never gain any ground. As the foundation of SEO , keywords can make or break your efforts to build traffic to your site.

Keywords 66

Keywords Top of Funnel Paid Search Agency SERP 66

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Paid Content 95

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 95

SmartBug Media

AUGUST 27, 2021

There are three distinct types of media that make up any digital marketing mix: earned, owned, and paid media. Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Parse.ly

APRIL 6, 2020

Some analytics programs also include data from social media and mobile apps, overlapping with the broader category of digital analytics. Google Analytics — the most popular web analytics tool. Many businesses start with Google Analytics. It’s the most popular solution for web analytics.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

ClearVoice

SEPTEMBER 16, 2019

What would a solid SEO and content marketing strategy be without keywords? Understanding what your target audience is searching for is just as important as flour is for baking a cake. See how we compare the top five best FREE keyword research tools and highlight the pros and cons of each one from an #SEO perspective.

Keywords 75

Keywords Research Tools Cost Per Click 75

Marketri

NOVEMBER 8, 2023

Success in the world of B2B marketing is a fusion of art and science, creativity, and data-driven strategy. Your marketing budget must yield a strong return on investment (ROI), and one of the fundamental ways to ensure a healthy return is by employing a proper SEO strategy for your website, landing pages, and any other online assets.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Kevin Indig

APRIL 1, 2023

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Most metrics marketers look at are too output-focused, don’t lead to meaningful action and miss context. Most marketers underestimate how good content has to be for a shot at the number 1 spot.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Trade Press Services

SEPTEMBER 18, 2023

Google is a mainstay of the modern digital landscape. More than a search engine, Google offers countless tools from the world’s most popular web browser to its new generative AI assistant Bard. Paid tools such as Google Ads or Domains offer opportunities for brands looking to amplify their messaging.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

Optinmonster

JULY 28, 2022

Are you wondering how to track marketing campaigns to see what’s actually working? It’s critical to understand just how well your marketing campaigns are converting. In this article, we’ll show you how to track marketing campaigns on your WordPress site using Google Analytics and UTM (Urchin Tracking Modules) tags.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. Knowing where you stand exposes market gaps and opportunities.

Brand Identity 104

Brand Identity Branding Aggregators Marketing Analytics Tools 104

Launch Marketing

NOVEMBER 17, 2021

Marketing is complicated. As the new year looms, planning your marketing budget and activities is top of mind for B2B marketers and leaders. When looking at your long-term marketing strategies and long-term marketing goals for the year ahead, there are probably many questions your organization will be looking to answer.

Organization 128

Organization B2B Marketing Planning Marketing Budget 128