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19 Excellent Guides to SEO Link Building


Contrary to articles and blog posts claiming link building is dead , the reality is that it’s not—as even Google’s Matt Cutts has confirmed. The days of getting high search rankings based on high-volume, low-quality, easy-to-get links are long gone.

18 (of the) Best SEO Link Building Guides of 2011


Links still matter for SEO. Not low-quality links, not reciprocal links, not the kind of links you can buy in bulk for cheap from some sketchy source in the third world, but real, valid, quality links. So—how do you build those high-quality links?

Trending Sources

10 Simple SEO Basics for Better Rankings


And while the details of how SEO works are becoming more complex, they actually can be distilled down to one overarching simple rule: Please your website visitors first, and search engines second. Filling out your ALT tag with keyword-sprinkled description will help your SEO.

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My favorite organic search posts from Biznology


Whether you call it SEO or organic search, I’ve sure published a lot of articles on the subject here at Biznology. Below you can find a few of my favorite articles on organic search that still hold up today: Are you using social media for search keyword research?

Microsites and SEO: Why B2B Link Building Matters


GetApp’s quarterly report is more than a helpful market resource, it’s also an equal opportunity for the brand itself to form authentic partnerships, tap into new audiences, and build links for SEO. Called Out: Why Link Building Campaigns Matter for B2B.

Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year! What AdWords’ Exact Match Keyword Update Means for You. I found this to be a very useful article as it makes you think outside the box.

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17 Realistic Ways to Get More Website Traffic


If you want to shorten that time frame, take a look at these traffic-building tactics. 1) Optimize for long tail keywords. Long tail keywords are search terms of three words or more. These specialized keywords are easier to rank for because they have less competition.

7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

Link building remains a critical component of SEO performance. But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly. 404 Inbound Link Cleanup.

37 Fantastic SEO Guides, Tips and Tactics


Considering that the average b2b website gets about 40% of traffic from organic search , with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy. Create link-worthy content. Keyword-stuffed?

Content Marketing Warfare on Google Panda & Penguin [Infographic]

Puzzle Marketer

If your website rankings have changed for the worse as a result of Google’s Panda and Penguin algorithm updates, then you’re probably looking for a new SEO tactics. Does your website really deserve to be number one?

Lead your customers to your best online content: here’s how


Here’s how you can lead your customers to your best content and keep them on your website longer. Get an internal linking strategy. Good blog content has links to other content that your audience may find relevant to the topic you’re covering. Get an external linking strategy.

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The 8 Best Link-Building Tactics to Boost Off-Page SEO


In search engine optimization , inbound links are a marketer's most powerful asset. But while link-building is critical, it's also tricky, considering giving an inbound link is the decision of the website linking to you, which isn't something you have complete control over.

Content Is the Foundation of a Good Link Building Strategy


The first involves keyword research and optimizing the actual website by incorporating selected keywords naturally into the content and meta tags of each page of the website. Once a site has been optimized properly, the next part is link building.

Understanding what it takes to recover from Penguin: a basic blueprint


However, if you suddenly find that traffic is dipping, your site is not ranking where it used to for important keywords, and your revenue is hurting, you need to take action. The Penguin algorithm was designed to battle link spam and it focuses on evaluating backlinks. Link Removal.

How to Use Guest Blogging for Effective Link Building


Behind every successful search engine optimization strategy is a great link-building plan to bring in new inbound links to your website's best pages. Link building is hard work, and it's very different than what many people have done before.

How to Earn Links for Better SEO & More Audience


After an initial phone inquiry, we’d then trek to the vendor, and if they did their job well, a hand shake and a smile could build a relationship and solidify a lasting customer connection. So how do links work? So why should you care about link building? Don’t buy links.

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Our Favorite Online Marketing Blog Posts and Articles of 2014

KoMarketing Associates

Here is a look back at some of the articles and blog posts that influenced our team members this past year. Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us. BuzzSumo looked at the social share counts of 100 million articles to figure out what makes a piece more share-worthy. You can see more of the posts, articles, and information Casie likes on Twitter , Google+ and LinkedIn and read her blog posts here.

The 5 Things Your Website Really Needs To Get Found Online

The Forward Observer

That age-old philosophical question also could apply to website development, because a website is invisible if no one visits it. That’s why search engine optimization (SEO) is vital to any website strategy. A website’s SEO is arguably more important than its appearance.

27 More Remarkable SEO Guides, Tips and Tactics


Google ignores duplicate content and has a way to determine which page they should rank”—though it doesn’t always get this right) and the 100 links-per-page limit (“Googlebot can crawl more than 100 links on a page and there is no specific [known] limit”).

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Best SEO Link Building Guides, Tips and Tools of 2010 (So Far)


Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. As one of the posts linked below notes, “In Search Engine Optimization, things that are happening OFF of your site can be just as important (if not more so) than things happening ON your website.&#

Google “Slaps” Overly Optimized SEO Sites

Puzzle Marketer

In a great article by Barry Densa on his blog , Barry identifies the concept of Google penalizing, a.k.a. “slapping”, your website for being overly optimized. My (still true) philosophy is creating great content and value on a website that people naturally want to link (vote for) to your website. They think they can write a bunch of Title Tags, Meta Descriptions, and add the keyword 5.7% of time on their website.

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SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do

Writing on the Web

2 Steps Anyone Can Do" width="228" height="166" /> If you’re a small business professional, you may end up doing a lot of your website updating yourself. This article explains the basics. Keywords help Google find your content and help your content rank better. Links.

Fathom SEO Pulse #41: Brand New Hacked Site Algorithm, 2015’s Local Ranking Factors & More


link]. How Long Tail Keywords Can Drive Traffic In Organic Search”. Keyword research and optimization is still a huge part of SEO. link]. link]. link]. link] , [link]. link]. link]. Link Building Outreach Platforms Compared”.

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The 26 Best All-in-One SEO Tool Suites


One is to assemble a collection of best of breed tools; previous posts here have covered tools for competitive intelligence , content planning , keyword research , rank tracking , and special-purpose SEO tools for functions like technical SEO, link research, and video SEO.

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4 Basic SEO Tips To Get You Started With Your Website

Exo B2B

Achieving a good ranking for your website on search engines (Google, Bing, Yahoo!…) Your content must be unique and informative, and use the right keywords. It’s important to choose your site’s keywords carefully, in relation to your target audience’s needs.

Need an Edge? Do A Content Marketing Competitive Analysis


Paste in the URL of your competitor’s website, or perhaps their blog. Next to every article in the BuzzSumo listing is a button that says “View Sharers.”. See who’s been linking to them. To be fair, there are dozens of other tools that will show you inbound links.).

8 Essential Resources for Competitive Analysis in B2B Online Marketing

KoMarketing Associates

We learn a lot by assessing a competitor’s strengths and weaknesses in keyword strategy, site architecture, content marketing, link building and social media. The elements of competitive analysis in focus included: Competitive keyword visibility (keywords ranking, position, search volume, etc). Competitive brand visibility (inbound links, social shares, etc). Moz Keyword Explorer. Keyword Planner.

20+ Metrics for Measuring B2B SEO Performance

KoMarketing Associates

Unique keywords sending traffic. If your organization is continually building new content (that is getting indexed by search engines), this number should increase over time. Percentage of search traffic from non-branded keyword search referrals. Keyword rank monitoring.

48 Phenomenal SEO Guides, Tips & Tactics


What’s most important–on-page optimization, link building, or technical SEO? Among his 15 steps are title tags, on-page content (keywords used naturally, not stuffed), video, site audits, and otpimized photos (“use alt tags to help describe your image.

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SEO Optimization - 3 Steps to Success


Relevant content means that the keywords from the search query appear frequently on the page, and in the right places (Title, URL, Headings). Popularity means that many other sites link to this page, ideally using the same keywords in the link text. 3 Steps to Improve your Search Engine Ranking: (1) Choose your keywords wisely. (2) 2) Create exactly 1 page for each keyword or keyword group. (3) 3) Get links to these pages. (1) 3) Get links.

20 Content Marketing Tools to Rely on From Start to Finish

KoMarketing Associates

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Google (Site:, Keyword Planner, Search Console).

The Jig is Up—SEO Starts With Good Content.

Sales Engine

It used to be about “tricking” Google with things like keyword stuffing, meta tags and link building through some very ugly means ( such as setting up a server halfway around the world and creating all sorts of back links to your site, making Google think you’re a more popular site than you were.)

How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

Consider the following opportunities: Curated content marketing lists – make sure your subscribers are aware of the best content your organization is producing; presented in a manner that makes it easiest for them to link out or share in social media. Website Development.

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What is SEO? 8 Resources To Propel You To The Top of Search Rankings

Marketing Insider Group

There have been some amazing articles written over the last few weeks about SEO. And also to point to some of the recent articles I’ve seen that might help you. And yet, some marketers still confuse SEO with paid search.

Google Introduces +1 Button for Websites


While Google had only hinted that a +1 button would become available for websites, the day has finally come. Today, Google announced that websites can now add the +1 button to their sites, including individual web pages and articles. How +1 Works on Websites.

How to Build Inbound Links the White Hat Way


As a result of the recent Penguin updates , link building has changed … again. Google Penguin is an algorithm update aimed at decreasing search engine rankings of a website due to a large number of spammy, low authority links in their backlink profile.

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5 Things to Pay Attention to in a B2B Competitive Analysis

KoMarketing Associates

In the example below, I used Moz , which rates websites from 0-100 with 100 being the best. Of the 5 different websites I plugged in, Moz automatically identified the highest, which in this example was How many and what keywords are they ranking for?

How Print Publications Impact B2B Content Marketing Development

KoMarketing Associates

Articles found in printed publications ranked higher in perceived quality than those generated online. As the MarketingSherpa article infers, B2B buyers’ review of vendor information extends beyond online research.

Nofollow Tags: What They Are and Why They Matter


Have you ever heard web experts or SEOs talk about nofollow links? It’s a concept that was developed as a defense tool for website owners, but it’s also a tool that search engines use regularly. That’s content that exists only to give context for advertising, or a link.

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30 SEO Best Practices for B2B Organizations in 2017

KoMarketing Associates

By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. It’s important to think about buyers’ needs throughout the keyword research process, as well as during content creation. Take a Topical Approach to Keyword Research.