SmartBug Media

FEBRUARY 7, 2022

With HubSpot, marketers have access to many tools that can make our lives easier. From its easy-to-use content management system (CMS) to a robust customer relationship management (CRM) platform, HubSpot provides many different ways for sales teams and marketers alike to drive results. Sales people want to sell.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Features 95

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

Hubspot

AUGUST 24, 2023

Imagine a sales representative who never sleeps, never gets tired, and possesses an uncanny ability to analyze vast amounts of data in seconds. This is the promise of AI sales reps, and their potential to revolutionize the sales industry is undeniable. The application of generative AI in sales is diverse.

Marketing AI 57

Marketing AI Allocation Work Management Lead Scoring 57

Marketing Insider Group

JULY 14, 2020

Some have experienced a slow down in sales while others, unfortunately, had to close down. . Here are just some of the ways B2B sales will change as a result of this pandemic. Let them know that your website is live and operational and that they don’t need to visit your physical store to get their orders processed.

B2B Sales 349

B2B Sales Top of Funnel Marketing AI Work Management 349

Hubspot

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. It’s not intuitive, then, that these two functions often exist in silos, each having their own systems and processes.

Sales Management 74

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 74

Hubspot

SEPTEMBER 15, 2020

As a sales rep, one of your main responsibilities is building credibility with your prospects so they trust you. Unfortunately, this is also one of the biggest hurdles reps face. In fact, 82% of B2B decision-makers think sales reps are unprepared. Inbound sales is all about being helpful and human.

Work Management 73

Work Management Peer-to-peer Outreach Hubspot 73

Rev

AUGUST 30, 2023

A disorganized sales process. That’s why sales enablement can be an invaluable tool to help you navigate the choppy waters ahead and build a more efficient sales department. What is the goal of sales enablement? Are they investing in a new sales process or customer service platform?

Practices 78

Practices Work Management Marketing Management Best Practices 78

Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. Focus on building value for customers over driving sales. Add more value, and the sales will come.

Top of Funnel 324

Top of Funnel Work Management Marketing Management Content Marketing 324

The Lead Agency

APRIL 28, 2020

The marketing funnel is a representation of the customer/buyer journey, from a sales/marketing perspective. Its visualisation extends from the initial ‘awareness’ stage, where they first learn about your business/product, all the way through to purchase. So, how does the marketing funnel differ between B2B and B2C marketing ?

Top of Funnel 90

Top of Funnel Marketing Funnels B2B Marketing B2B 90

Hubspot

DECEMBER 4, 2023

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Some deals hit walls — that‘s just an unfortunate fact of sales life. I've seen a lot of reps be tempted to force things along in the interest of hitting quota or making commission.

Hubspot 61

Hubspot Tips Lock-In Cold Calling 61

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

SalesIntel

MAY 13, 2024

This scenario is all too common in B2B sales, where complex solutions and lengthy buying cycles can lead to frustrating interactions. The truth is, B2B sales doesn’t have to be a slog. A report by CSO Insights noted that 74% of B2B sales to new customers take at least four months to close, with 46% taking seven months or more.

B2B Sales 52

B2B Sales Enterprise Management Work Management Marketing Management 52

Optinmonster

MAY 4, 2023

CRM plugins turn your WordPress website into a lead generation and client management system. In this article, we’ll go over what features you should look for in a WordPress CRM tool as well as our top picks for CRM plugins. CRM stands for customer relationship management software. What is a CRM Plugin?

CRM 72

CRM Top of Funnel Marketing Automation Services Enterprise Management 72

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.”

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Martech

JULY 18, 2023

I managed many website builds for a successful DC-area web design and development firm for 17 years. In this article, I’ll cover what I consider a far better alternative to the typical website build process, specifically, everything that needs to happen before design. Who cares what they prefer? The site is not for them.

Planning 90

Planning Process Marketing Websites CMS Development 90

SmarkLabs

JANUARY 4, 2023

Once a lead is generated, automation tools are used to nurture the lead and guide them through the sales funnel until they are ready to make a decision. In this article, we’ll take a deeper look at inbound marketing automation and how it can benefit your business. The Sales Funnel and Inbound Marketing Automation.

Marketing Automation Services 52

Marketing Automation Services Inbound Marketing Marketing Automation Top of Funnel 52

Webbiquity

OCTOBER 23, 2018

33% of inbound marketers and 31% of outbound marketers rank outbound marketing practices, such as paid advertising, as the top waste of time and resources,” per HubSpot in 2016. Brian Halligan , the co-founder of Hubspot, first conceived the term “inbound marketing.” What is Inbound Marketing? Content Marketing.

Inbound Marketing 264

Inbound Marketing Paid Content Top of Funnel High Quality Lead 264

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Automation 130

Automation Marketing Automation Services Zoominfo Planning 130

Unbounce

SEPTEMBER 9, 2021

Optimize your landing page for the top of the conversion funnel, where your customers are getting to know your brand. This blog post will explain what the top of the funnel is and how you can build a landing page for this phase of the marketing process. Good headlines aren’t just for articles and blog posts.

Top of Funnel 142

Top of Funnel Landing Pages Marketing Funnels Copywriting 142

Contently

JUNE 29, 2017

So, how do you—or others—use article content to influence leads in the B2B process? Then, leverage content analysis tools (something we can help you with) and persona interviews to figure out which types of content will be most useful to those personas at each stage of the funnel. I’ve lightly edited our exchange.

Top of Funnel 164

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 164

FunnelEnvy

FEBRUARY 19, 2024

They are part of strategic SaaS marketing campaigns that understand the different stages of the sales funnel. This post explores landing pages in the context of the SaaS funnel buyer stages: Awareness, Activation/Purchase, and Expansion/Upsell. At Funnel Envy, we’re used to dealing with that complexity.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

SmarkLabs

JUNE 13, 2022

Feeling bamboozled by marketing tactics, channels, and buzzwords? In this B2B marketing strategy framework, we provide insights on how to develop a manageable strategy for an early market team. Having ICPs clearly defined helps your sales and marketing teams to understand which businesses would make great prospects.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

ClearVoice

NOVEMBER 25, 2022

Analyzing customer purchase history. This enables data-driven decisions in creating landing pages, registration processes, and website copy. Data from McKinsey reveals that 77 percent of B2B buyers are comfortable spending up to $50,000 on self-service or remote purchases. Awareness-driven reputation management.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Hubspot

MAY 5, 2021

Conversion funnels are a fundamental concept in sales. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a kid. Customers take a similar journey through your company's conversion funnel when evaluating whether or not to buy from you. All leads begin at the top of the funnel.

Top of Funnel 101

Top of Funnel Optimization Conversion Cost per Acquisition 101

Scoop.it

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Imagine a scenario where your business is trying to convert consumers in the bottom stages of the sales funnel.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

TrustRadius Marketing

JANUARY 29, 2019

If you’ve been in marketing for a while, you know funnels inside and out. Funnels are the mechanisms that convert leads into customers. Over the past few years, the relevancy of the funnel has slowly died out, leaving room for a new, digitally-informed strategy to take its place. Your Old Pal: The Marketing Funnel.

Top of Funnel 97

Top of Funnel Marketing Funnels Ideal Customer Profiles Paid Search Agency 97

TrustRadius Marketing

JANUARY 29, 2019

If you’ve been in marketing for a while, you know funnels inside and out. Funnels are the mechanisms that convert leads into customers. Over the past few years, the relevancy of the funnel has slowly died out, leaving room for a new, digitally-informed strategy to take its place. Your Old Pal: The Marketing Funnel.

Top of Funnel 97

Top of Funnel Marketing Funnels Ideal Customer Profiles Paid Search Agency 97

Martech

SEPTEMBER 16, 2022

guides, articles, blog posts, graphics, videos, social posts, etc.) It’s often used as a top-of-the-funnel tactic to attract prospects and turn them into leads or customers. The consumer buying cycle is an increasingly self-serve process scattered across multiple touchpoints. a sale, new customer, conversion, etc.).

Digital Asset Management 128

Digital Asset Management Paid Content Work Management Marketing Management 128

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Improved sales lead quality- Leads that come to you through your demand gen efforts will already be interested in your products and will be easier to qualify and convert.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

SmartBug Media

SEPTEMBER 23, 2020

Congratulations—if you are reading this article, you are looking to implement an e-commerce solution for your business. You may be considering using the e-commerce platform Shopify , integrated with the marketing automation platform HubSpot , to help sell your products and services. Why choose Shopify and HubSpot integration?

Work Management 99

Work Management Marketing Management Hubspot Marketing Automation Services 99

Hubspot

JUNE 6, 2022

Sales reps run into trouble when they try to go into a call totally cold. Prospect research is a challenge that's every bit as frustrating as it is essential — so to help you out, we've put together a list of 18 of the best places to research buyers before sales conversations. Or have they done this many times?

Research 90

Research Marketing Automation Services Tips Best Practices 90

Sprout Social

JUNE 28, 2023

But with the right tools and processes, automation also breaks down silos and makes your whole business a well-oiled, data-driven machine. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools. Why use marketing automation? What is marketing automation?

Marketing Automation Services 103

Marketing Automation Services Marketing Automation Enterprise Management Automation 103

Hubspot

OCTOBER 9, 2019

As your sales process evolves, it's important to keep your skills relevant and up to date. Plus, it can increase your sales. In a case study by Rain Group , a global sales training organization, they discovered that a client who went through sales training closed 15.2% So, how can you improve your sales skills?

Work Management 96

Work Management Peer-to-peer Marketing Management Sales Cycle 96

SmartBug Media

DECEMBER 8, 2020

One of the biggest mistakes companies make when creating a blog is choosing a different platform for their content management system (CMS) than for the blog tool, causing them to have two unrelated platforms separated by a subdomain. HubSpot has multiple tiers of their CMS based on your marketing needs. Out-of-the-Box Features.

Hubspot 86

Hubspot CMS Development Marketing Automation Services Top of Funnel 86

Zoominfo

JUNE 10, 2024

To truly sell smarter and win faster, sales and marketing professionals need to be the first to reach their targets precisely when buyers are ready to engage. But the cold reality of today’s B2B sales landscape means that the vast majority of your ideal customers simply aren’t in-market when you’re ready to reach them.

Zoominfo 100

Zoominfo First-Mover Advantage Marketing Analytics Tools Ideal Customer Profiles 100

SalesIntel

JULY 9, 2021

Leading companies have a not-so-secret weapon in their toolbox that quickly distinguishes them from their competitors: a sales playbook. A sales playbook is a collection of materials that will assist your sales team in developing its sales process and methodology, outlining sales objectives, and providing a framework for closing sales.

B2B Sales 52

B2B Sales B2B Sales Qualified Leads Cross-Selling 52

Sprout Social

NOVEMBER 11, 2021

In this article we’ll dig into how to remove these digital silos, share tips on how to integrate the tools that matter most and share use cases to help you identify the right integrations for your team. We heard many of our customers’ challenges around integrating with social media management tools and took notes.

Digital Asset Management 115

Digital Asset Management Social Media Work Management Marketing Management 115