Stevens & Tate

FEBRUARY 20, 2024

Introduction to AI in Digital Marketing Artificial Intelligence (AI) is not just a buzzword but a pivotal game-changer. AI and digital marketing are increasingly intertwined, revolutionizing how marketers approach their strategies.

Marketing AI 77

Marketing AI Allocation Lead Ranking Digital Marketing Funnels 77

SocialPilot

FEBRUARY 26, 2024

“Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.” – Fei-Fei Li , Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence. Instead, it highlights the collaborative potential of humans and AI.

Marketing AI 71

Marketing AI Work Management Marketing Budget Marketing Management 71

RebelMouse

OCTOBER 5, 2023

Artificial intelligence (AI) has revolutionized content creation by helping individuals and businesses meet readers' demands to create high-quality and related content recommendations. AI plays a significant role in content strategy through the power of machine learning (ML) and natural language processing (NLP) algorithms.

Marketing AI 111

Marketing AI Content Work Management Loyalty 111

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. What is AI automation? Take for example, Sprout’s AI-driven Social Media Listening solution.

Marketing AI 99

Marketing AI Work Management Automation Marketing Management 99

Stevens & Tate

OCTOBER 11, 2023

In the current digital era, the revolutionary impact of AI technology on marketing strategies cannot be underestimated. Utilizing artificial intelligence, you can now automate various marketing tasks, obtain valuable insights, and enhance your strategy to achieve remarkable outcomes. This is where Anyword comes in.

Marketing AI 76

Marketing AI Marketing Strategy Marketing & Strategy Optimization 76

Martech

MARCH 30, 2023

Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. Artificial intelligence (AI) is sprouting everywhere in marketing technology. As a result, more and more AI-powered solutions are being announced every day. Why we care.

Marketing AI 101

Marketing AI Ideal Customer Profiles Features Product 101

Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Navigate the Channel

OCTOBER 26, 2023

One of the most transformative technologies in recent years has been Artificial Intelligence (AI). It’s not just for science fiction anymore; AI has found its way into the heart of business operations, especially in the realm of Business-to-Business (B2B) interactions. The Role of AI in B2B 1.

B2B 65

B2B Terms and Conditions Customer Satisfaction Enterprise Management 65

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Strategy 124

InsightSquared

AUGUST 14, 2019

In 2019, artificial intelligence (AI) is prevalent in our everyday lives. Whether it be selecting a movie on Netflix, shopping on Amazon, or ordering an Uber, AI is powering many of the decisions we make on a daily basis. Many of today’s forward-thinking companies have already begun using AI in their sales strategies.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making.

Analytics 109

Analytics Enterprise Management Work Management Business 109

Salesforce Marketing Cloud

DECEMBER 11, 2023

The past few years have brought new ways for marketers to connect with customers, but email is still a powerful way to engage. In fact, customers say email still is their preferred channel to interact with brands. The volume of sends is high because it’s driven by high customer engagement.

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Martech

FEBRUARY 21, 2024

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. This is the third stage of the customer journey, where we work to retain and engage our existing customers over time.

Marketing AI 96

Marketing AI Optimization Allocation Customer Satisfaction 96

Salesforce Marketing Cloud

JUNE 14, 2023

All the headlines touting the magical powers of generative AI are, understandably, making some designers nervous. If they’ve had little or no experience working with AI or large language models (LLMs), it can be especially daunting. Many just don’t know they have design skills that translate into AI skills. says Bennett.

Marketing AI 78

Marketing AI Design Work Management Lead Ranking 78

Salesforce Marketing Cloud

JUNE 15, 2023

What is generative AI? How can Salesforce Developers benefit from generative AI? Generative AI for Salesforce Developers, what does this really mean for you? Let’s explore the fundamental principles of generative AI and what it means for you as a developer in the Salesforce ecosystem. What is generative AI?

Marketing AI 52

Marketing AI Generation Peer-to-peer User-Generated Content 52

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Additionally, B2C marketing’s influence on the B2B world will continue to be significant.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Rev

FEBRUARY 8, 2019

AI and Machine Learning for B2B Marketing. You may not think artificial intelligence and B2B marketing are a match made in heaven. But artificial intelligence (AI) is an incredibly flexible field that’s about to jump out of its initial stages into major growth. High-volume lead generation.

Marketing AI 114

Marketing AI B2B Marketing Work Management Marketing Management 114

RebelMouse

AUGUST 2, 2023

Artificial intelligence (AI) has maximized content generation and automation for various industries with the release of AI chatbot systems like OpenAI’s ChatGPT and Google’s Bard. Due to AI's lightning-fast content generation and improvements, businesses are embracing its power.

Marketing AI 52

Marketing AI SEO Lead Ranking Industry CMS 52

Valasys

OCTOBER 4, 2023

While ChatGPT and other AI models have been scrutinized for being used in content creation, exploring smart content distribution with AI could bring fruitful results. And AI-powered tools can be a huge help. In such scenarios, taking the help of AI-powered content distribution would be the astute thing to do.

Marketing AI 52

Marketing AI Distribution Top of Funnel Marketing & Strategy 52

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). They know it’s one of the most human aspects of running a business—and they’re exploring innovative technologies like artificial intelligence (AI) to enrich it.

Marketing AI 100

Marketing AI Ideal Customer Profiles Allocation Analysis 100

ClickZ

OCTOBER 23, 2020

30-second summary: As per the CMO Survey Report 2020 by Deloitte, the implementation of AI and machine learning is likely to grow in three years to 3.5. As per an article by McKinsey & Company, organizations introducing technology to sales can find ways that deliver double-digit gains in return-on-investment.

Marketing AI 145

Marketing AI Consulting Lead Ranking Automation 145

Salesforce Marketing Cloud

NOVEMBER 6, 2023

Digital merchandisers are the MVP of ecommerce, highlighting trends and gently nudging customers toward products they’ll love. Now, retail automation and AI can make merchandisers smarter, faster, and more productive — which means increased sales and customer satisfaction. Here’s how.

Merchandising 69

Merchandising Customer Satisfaction eCommerce Bundling 69

Exo B2B

JANUARY 30, 2024

22 years ago, I wrote the first Exo article (the “B2B” was added the following year) entitled “Integrating the Internet into your business strategy” Rereading it, I was struck by the similarities between the integration of the Internet into business and what we’re seeing now with the arrival of artificial intelligence.

Marketing AI 52

Marketing AI Resource Management Terms and Conditions Internet Marketing 52

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Salesforce Marketing Cloud

JULY 27, 2023

Our latest Trends in Media report points out that 39% of media companies expect advertising spend to continue going down over the next 18 months. AI – especially the emerging technology around generative AI. AI can help media companies diversify their revenue — without hefty investments. One avenue worth exploring?

Marketing AI 52

Marketing AI Paid Search Agency Companies Media 52

Hubspot

SEPTEMBER 20, 2023

Thankfully, there’s AI for that. Conversational AI for sales teams can eliminate a lot of repetitive tasks such as follow-up emails and customer queries and even generate sales collateral. Here are the best ten conversational AI tools for sales. In this article: What is conversational AI?

Marketing AI 78

Marketing AI CMS Development Conversion Best Practices 78

Salesforce Marketing Cloud

APRIL 30, 2024

Behind every customer experience is a set of fine-tuned metrics. Customer service metrics are the performance indicators you use to measure everything from agent efficiency to customer satisfaction. What you’ll learn: What are customer service metrics? Why are customer service metrics important?

Service 52

Service Customer Satisfaction Guidelines CRM 52

Salesforce Marketing Cloud

APRIL 18, 2024

If you asked any communication service provider , they are focused on improving customer service experiences to increase loyalty and decrease churn. As such, they’re looking to data and AI to help take their service to the next level. In recent years, AI-powered chatbots have become ubiquitous in digital customer service chats.

Work Management 52

Work Management Service Features Customer Satisfaction 52

Salesforce Marketing Cloud

JULY 25, 2023

Summer’s here, and your customer is planning her first camping trip. Sorted, with a little help from AI. AI has been improving ecommerce for years. But now, the use of generative AI in ecommerce is revolutionizing customer experiences. It’s also increasing productivity, conversions, and customer loyalty.

eCommerce 89

eCommerce Work Management Generation Marketing Management 89

Valasys

SEPTEMBER 8, 2023

As the environment of leads develops, AI-powered intent-based marketing is developing as a means of unlocking meaningful consumer connections. Businesses now must be sharpshooters, targeting customers with content and advertising techniques that are perfectly tuned to their needs. We’ll go over: What Is Intent Data?

Intent Data 52

Intent Data Marketing AI Analysis Intent 52

Paul Gillin

MARCH 22, 2022

There is a growing trend of using AI to generate content. The benefits of using AI to generate content include being able to create high-quality content quickly and cheaply. Additionally, AI-generated content can be personalized for each user, making it more engaging.

Marketing AI 50

Marketing AI Automation Customer Satisfaction User-Generated Content 50

Salesforce Marketing Cloud

MAY 1, 2024

Your coffee doesn’t seem strong enough to tackle the neverending queue of customer queries and complaints. We’ll also discuss how service leaders can foster a more positive work environment — and how technologies like artificial intelligence (AI) can transform the daily grind into a more manageable and fulfilling experience.

Customer Satisfaction 59

Customer Satisfaction Work Management Training Fulfillment 59

Martech Advisor

SEPTEMBER 3, 2019

Customer Experience (CX) is at the center of every organization’s growth strategy and technology is significant in transforming it. Here are a few innovative ideas to improve customer experience with Artificial Intelligence (AI) and Robotics. Learn More: 5 Ways AI can Revolutionize Customer Experience.

Marketing AI 105

Marketing AI Amazon Customer Satisfaction Work Management 105

New North

MARCH 17, 2023

There are many marketing strategies out there, and each one has a guiding principle of some kind: product-led growth, lead generation, and brand building are common approaches. While there are valuable elements in each school of thought, growth marketing has quickly become the strongest path to success for B2B companies.

Marketing AI 52

Marketing AI Trends B2B Marketing Planning 52

Salesforce Marketing Cloud

NOVEMBER 29, 2023

It seems effective service today requires clairvoyance into the needs and wants of your customers – they expect companies to recognize the problem instantly and proactively solve it. Yet subscribers want personalized experiences not only in the content they’re served but also in the customer service they receive. Start growing now 2.

Work Management 59

Work Management Marketing Management Paid Search Agency Service 59

Hubspot

AUGUST 24, 2023

This is the promise of AI sales reps, and their potential to revolutionize the sales industry is undeniable. While skepticism lingers among traditionalists who value personal interactions, the reality is that AI is swiftly reshaping the sales landscape, driving revenue growth and cost savings for businesses worldwide.

Marketing AI 57

Marketing AI Allocation Work Management Lead Scoring 57