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A Year Full of ‘No Way!?’ Moments for CCO Magazine

Content Marketing Institute

2017 will go down as the year contributors to the magazine repeatedly blew my mind. HANDPICKED RELATED CONTENT: How to Speed Up the Process to Find and Hire Top Content Marketing Talent. Some people have been amazing resources to the magazine over the years – people who keep coming back with great ideas, stories, and people.

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Executive Insights: A Marketing Transformation Conversation with CMO Advisor Kathleen Schaub

Marketing Insider Group

I had the opportunity to recently catch up with her and discuss the future of marketing, the use of marketing analytics and her advice for marketers to advance and grow their careers. Business process ownership of applications applies to all functions, not just marketing. HR is a critical support function.

CMO 201
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Using the scientific method to test digital marketing strategies

ClickZ

From predictive analytics, to online conversations, there are incredible amounts of insights ripe for analysis. Here are a few examples: AI and predictive analytics. Artificial intelligence (AI)-based crisis modeling and predictive analytics use real-time data modeling to create a more accurate picture of what to expect in the future.

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Marketing mix modeling: A marketer’s guide

Martech

Consider MMM in action: A regional bank uncovers large performance differences by channel and lowers overall marketing spend through televisions cuts, while still increasing top-line sales by investing in more effective magazine and radio placements. MMM is a technique with a long history, and it continues to evolve.

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How Small Businesses Can Collaborate to Promote Mutual Growth

BenchmarkONE

But over half of customers still believe that traditional marketing methods, such as magazines and flyers, are the most trustworthy. National television commercials and giant billboards may be a bit out of your marketing budget , but this is where collaboration comes in. This involves sharing, liking, retweeting, etc.,

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How Small Businesses Can Collaborate to Promote Mutual Growth

BenchmarkONE

But over half of customers still believe that traditional marketing methods, such as magazines and flyers, are the most trustworthy. National television commercials and giant billboards may be a bit out of your marketing budget , but this is where collaboration comes in. This involves sharing, liking, retweeting, etc.,

article thumbnail

How Small Businesses Can Collaborate to Promote Mutual Growth

BenchmarkONE

But over half of customers still believe that traditional marketing methods, such as magazines and flyers, are the most trustworthy. National television commercials and giant billboards may be a bit out of your marketing budget , but this is where collaboration comes in. This involves sharing, liking, retweeting, etc.,