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Act-On’s a Leader in the Forrester Wave™ and What That Means to You

Act-On

So, with that said, we were pretty excited to see Act-On Software named a Leader among lead-to-revenue management (L2RM) platform vendors in the Forrester Research, Inc., report: The Forrester Wave™: Lead-to-Revenue Management Platform Vendors, Q4 2016. “… What Act-On might miss in depth, it reaches in breadth,” writes author Lori Wizdo, Principal Analyst for Forrester Research in the report. It is about analytics, and about predictive analytics.

Are CMOs Poised To Take Over Technology Purchasing?

Modern Marketing

Today, most tech purchase decisions are still being made in the CIO/CTO suite. However, as the debate around CIO-CMO fusion continues, and as data-centric and customer-centric businesses seek to work faster, issues like shadow IT, marketing-led tech, Big Data boom, predictive analytics, etc. CMOs Step into Tech Purchases with Increasing Responsibilities. Rather, the trend is shifting towards Line of Business (LoB) executives making tech purchase decisions.

How to Choose the Right Predictive Analytics Tool for Account-Based Marketing

NuSpark

Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities. Benefits of Using Predictive Analytics.

20 (More of the) Best SEO Guides, Tips and Insights of 2011

Webbiquity

Ray “Catfish” Comstock explains how to divide the SEO data analytics process into three main phases–performance reporting, opportunity identification (e.g., SEO remains the most cost-effective way to drive website traffic.

SEO 71

50+ Video Marketing Stats that Prove You’re Doing it Right

Vidyard

96% of viewers find video helpful when making purchase decisions online – Animoto ( Tweet This ). 51% of executives under 40 reported making a purchase decision after watching a video – Forbes ( Tweet This ). Adding video to your site increases your chance of a front-page Google result by 50x – Forrester ( Tweet This ). Measuring Your Video Success. more likely to use advanced analytics – Vidyard ( Tweet This ).

Stats 52

Agencies Under Pressure to be More Digital

Act-On

According to Peter Levitan of WPP (who’s purchased a few agencies in his time), digital agencies tend to have a baseline value of 8x EBITDA. How do you measure up?

How Marketing Can Enable Sales To Use Video

Vidyard

From the marketer’s perspective, they are not likely measured on marketing qualified leads (MQLs) but rather on the ‘quality’ of the work, or how well it aligns with brand. Right from the get-go there are two groups of people being measured on very different criteria.

5 Ways to Improve the Quality of Your B2B Leads

The Forward Observer

A 2010 Forrester Research study found that companies that excelled at lead nurturing were able to generate 50% more sales-ready leads at a 33% lower cost per lead than other companies. Artillery B2B Marketing Blog > The Forward Observer Are you generating lots of leads but few sales?

9 Things Your Online Store Should Have To Keep Customers Happy

Vertical Response

You want a visitor’s experience to be easy and enjoyable for them to make a purchase or book an appointment, and share their positive experience with friends. Be sure to include options for speedier delivery during these peak purchase periods.

How to measure ROI on creating and marketing content?

Ambal's Amusings

Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. But measuring doesn't have to be difficult. But the true measure of depth of engagement is in making the transition to conversations.

5 Myths of Social Media Marketing

Marketing Action

A 2014 report from Forrester found that 26 out of 30 B2B companies failed to create compelling content that engaged their audiences , losing sales and buyers to competitors in the process. Not so, says that Forrester report. Have you tied your social media efforts to a positive ROI?

87 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Data & Analytics. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013).

Stats 54

Insights Drive Better Customer Experience

B2B Marketing Insider

In addition to this I think how socially active a company is coupled with their desire to truly ‘engage’ their customers (as opposed to broadcasting to them) via these channels is also a useful measure.

Guide Your Buyers Through the Customer Journey with Social Media

Modern B2B Marketing

With a s much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” it’s clear that the modern customer journey now begins with self-education.

Marketing Redefined: 3 Ways Technology Is Transforming Marketing

Modern B2B Marketing

On average, smartphone owners spend two hours a day accessing apps and websites on their phone and pick up or glance at their phones 150-200 times a day, according to Forrester Research’s 2015 report, “Vendor Landscape: Mobile Engagement Automation Solution.”

Should “Data Scientists” Really Be #1 on CMOs Wish List?

Radius

Research VP Doug Laney asserted that the need for data scientists was “growing at about 3x those for statisticians and BI analysts” and that there is an “anticipated 100,000+ person analytic talent shortage through 2020.”. The marketing team must now focus on simplifying process and focusing on the key measures of success, including what works and what does not work so that they know what they can eliminate.

B2B 36

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Data & Analytics. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013).

Stats 56

Nurturing Leads With Webinars: Awareness is Just the Beginning

Marketing Action

Marketers’ primary goal is straightforward: to identify new prospects and progress them from one stage of the buying process to the next, ultimately moving them to the purchase stage. Purchase.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. Laurie Sullivan summarizes a report from Forrester Research outlining the challenges and opportunities marketers face in using Twitter effectively.

The ROI of Influencer Marketing

Marketing Action

And, furthermore, can the value and impact of influencers be measured? And yes, its value and impact can be measured. A DemandGen study that shows 72% of B2B buyers use social media to research a purchase and 53% rely on trusted recommendations to make a purchase.

ROI 52

Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017

Modern B2B Marketing

I can’t wait to see what I learn at Summit make a real, measurable impact on my marketing department’s success.— For example, leaders from Gartner, IDC, SiriusDecisions, and Forrester are speaking this year. Ops and analytics nerd?

Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

According to Forrester, Web personalization is “creating experiences on websites or through interactive media that are unique to individuals or segments of consumers.” Segmenting and measuring the conversion impact of every detail (e.g., Posted in behavioral targeting Personalization.

B2B Websites: How To Generate More Leads

The Forward Observer

In the past, there was less information available for buyers researching a purchase. At that point, the seller could educate the buyer and influence the buyer’s research and ultimate purchase.

Understanding the New Roles in Marketing

Hubspot

Marketing operations professionals are charged with m onitoring, measuring, and analyzing the effectiveness of marketing initiatives as they relate to the overall company's goals. In 2011, Forrester released a report called " The Rise of the Chief Customer Officer."

CMO 54

Facebook Updates Cover Photo Guidelines to Allow Calls-to-Action

Hubspot

Previously -- we dug this up from an old blog post -- Facebook's policies regarding cover photos clearly stated that cover photos cannot include: Price or purchase information, such as “40% off” or “Download it at our website.”.

Time to Retire Old School B2B Web Practices

Marketri

” And the negative consequences for being “behind the times” can be measureable. ” Besides throwing off any chance of boosting Google Analytics (since there was often no copy), and taking a long time to load, Flash is not supported by mobile devices.

Best 39

3 Marketing Fundamentals for Busy B2B Marketers

SnapApp

Measureable. What kind of content do they want at each stage of their journey, and what questions will they have as they progress (ideally) toward a purchase? Lori Wizdo at Forrester has a helpful process for defining the buyer’s journey and laying it out in a readable map.

Top Webinars You Should Watch For Marketing Success in 2017

Radius

Select the right predictive analytics vendor. According to a 2016 report, 1 in 4 decision makers prefer Facebook when seeking information on a purchasing decision…ranking it ahead of LinkedIn and Twitter. 4) Select the right predictive analytics vendor.

B2B 21

33 Stats That Paint a Picture of the Future of Marketing

Hubspot

Source: Forrester ) Tweet This Stat! 3) 75% of B2B companies do not measure or quantify social media engagement. of marketers are looking for analysis options, as well as other analytics options, in their social media management tools. Marketing Analytics and Integration.

Stats 37

Retention that Drives Revenue: 5 Tips for Customer Loyalty Programs

Marketing Action

According to Forrester Research , loyalty programs today are doing much more than driving more purchases and bigger profits. For example, Walgreens has a Balance Rewards program that awards points based on store purchases. Measure the Value.

Embracing the Age of the Customer: How to Become Customer Obsessed

Modern B2B Marketing

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. When customers make purchases today, they no longer take linear, predictable, easily influenced paths.

Aging 33

Embracing the Age of the Customer: How to Become Customer Obsessed

Modern B2B Marketing

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. When customers make purchases today, they no longer take linear, predictable, easily influenced paths.

Aging 31

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

We'll see brands using that customer-focused content to deliver more personalized and relevant content experiences to build brand awareness, engagement and purchase consideration. CEO at Vertical Measures. Cognitive Marketing / Predictive Analytics.

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Data & Analytics. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013).

Going from Good to Great Marketing: Leading and Managing Change

Modern B2B Marketing

Buyers are now in control of when and how they access information during the purchase process. Measure against new metrics. Marketers also need new skills so they can use data and analytics to make more informed decisions for continual improvement.

Mastering modern marketing technology leadership over 2 intense days

chiefmartech

How do you measure results and understand the return from your martech investments? Both will address how the role of the marketing leader needs to evolve to achieve the right balance across technology, analytics, and execution. May 10: DATA & ANALYTICS TRACK.

CMO 9

Digital Marketing Glossary, Part 2

Marketing Action

In a recent post on Content Marketing Institute ’s blog, Eric Wittlake commented that “When many B2B marketers say demand generation, they mean lead generation — which is to say they will measure success based on the number and value of the leads their efforts bring in.