Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. What is marketing attribution? 6 Types of Marketing Attribution Models.

Marketing Attribution 236

Marketing Attribution Multi-Touch Attribution Lead Ranking B2B Marketing 236

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. What is Marketing Attribution? Let’s get into it!

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

Pam Didner

SEPTEMBER 13, 2022

Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. Content is like a piece of furniture.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Why pay attention to the creator economy? Treat them as partners.

Advertising Agencies 127

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 127

ClearVoice

JANUARY 8, 2024

For many companies, it’s the perfect time to start planning out content budgets — and for good reason. One, a content budget lets you allocate resources more efficiently. It determines how much you can invest in paid ads or tools like marketing automation. But what comprises a content budget?

Budget Programs 52

Budget Programs Paid Content Allocation Marketing Budget Creation 52

Optinmonster

JULY 28, 2022

Are you wondering how to track marketing campaigns to see what’s actually working? It’s critical to understand just how well your marketing campaigns are converting. In this article, we’ll show you how to track marketing campaigns on your WordPress site using Google Analytics and UTM (Urchin Tracking Modules) tags.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

Huptech Web

SEPTEMBER 22, 2023

Table Of Contents Introduction Why are UTM Parameters Important for Conversion Tracking? You might be tossing a wide net across the digital, utilizing various marketing strategies, and yet, without a way to pinpoint what’s working and what’s not, it’s like sailing in the dark. Breaking Down the UTM Parameters!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Outgrow

MAY 21, 2021

16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP! E-commerce marketing can be a challenging process at times. It can also get confusing to identify which e-commerce marketing tools might be useful. This time, we’ll be noting the most feature-packed e-commerce marketing tools. But that’s not all.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

Martech

SEPTEMBER 11, 2023

Businesses were using predictive analytics to help improve business outcomes and consumers were using AI to help them select their next Netflix series. Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research.

Marketing AI 125

Marketing AI Generation Work Management Marketing Management 125

Marketing Insider Group

FEBRUARY 14, 2023

One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line. There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. So, how do you do it?

Creativity 308

Creativity Examples Marketing Budget Urgency Marketing 308

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Optinmonster

AUGUST 24, 2023

Are you looking for the best email marketing tools to fully leverage the power of email marketing? Email marketing plays a crucial role in generating and nurturing leads for your business. In this article, we’ll look at various email marketing tools with diverse features. And the best part?

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

Sprout Social

JANUARY 26, 2023

Through Google search? Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

Paid Content 122

Paid Content Advertising Agencies Planning Word of Mouth 122

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

SendX

AUGUST 31, 2020

In email marketing campaigns, you don’t always get what you see. The point is that there are different email providers that people use, such as Yahoo, Outlook, or Gmail, and this can make the emails appear differently for email subscribers.

Tools 195

Tools CAN-SPAM Deliverability Paper 195

Sprout Social

FEBRUARY 17, 2022

Social media. But there’s one method that’s stood the test of time: Email. And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. And let’s not get into the level of skill and understanding required to design an appealing newsletter.

Template 127

Template Email Marketing Blast Campaigns Planning 127

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Therefore, it may not be surprising that 39% of businesses are looking at marketing automation to drive their demand-generation efforts. What is a Demand Generation Tool?

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

BenchmarkONE

JUNE 29, 2022

Inbound marketing is a tactic employed by almost every business that has an online presence. By offering a strong marketing strategy that successfully pulls in leads, you’ll be able to keep your clients happy and work on building a retainer business for more reliable income. . Optimizing for search on multiple responsive devices.

Paid Search Agency 66

Paid Search Agency Top of Funnel Inbound Marketing Advertising Agencies 66

Goodish Agency

AUGUST 5, 2021

Growth Marketing is without a doubt a buzzword in 2021. But what is growth marketing, what does it entail, and why is it making a big difference for many SaaS, eCommerce, and FinTech companies? What is Growth Marketing? growing an emailing list, increasing landing page conversions, or reducing the bounce rate.

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

SendX

AUGUST 4, 2020

There are 450+ email marketing platforms in the world right now. When you are looking for an email marketing software for your enterprise, you should consider the level of automation, ease of use, data you can get to make decisions that can have a considerable impact, quality of customer support, and of course, your budget, etc.

Enterprise Management 195

Enterprise Management Marketing Automation Services Budget Programs Work Management 195

SendX

AUGUST 4, 2020

There are 450+ email marketing platforms in the world right now. When you are looking for an email marketing software for your enterprise, you should consider the level of automation, ease of use, data you can get to make decisions that can have a considerable impact, quality of customer support, and of course, your budget, etc.

Enterprise Management 195

Enterprise Management Marketing Automation Services Budget Programs Work Management 195

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

The Marketing Blender

JULY 19, 2022

How To Build A B2B Marketing Funnel. When you’re in the business of marketing B2B products or services, it’s crucial to create a B2B marketing funnel that will guide potential customers through the buying process. However, if you’re a B2B digital marketer, then you know that the customer journey is not always linear.

Top of Funnel 98

Top of Funnel Marketing Funnels B2B Marketing Ad Building 98

Optinmonster

DECEMBER 14, 2021

And just like any tough job, lead generation requires the right tools–even for professional marketers. They include: On-page Lead Generation : Drives leads directly from your website through optin forms and campaigns. Email Marketing : Nurture those leads with campaigns to keep them engaged with your brand.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Adobe Experience Cloud Blog

DECEMBER 7, 2017

Research shows that email, social media, and websites are the top three channels for engaging with consumers. And after all of your hard work creating the campaign, you as a marketer are tasked with measuring the metrics and return on investment (ROI) of your campaigns.

ROI 134

ROI Top of Funnel Planning Click Rate 134

Optinmonster

MAY 4, 2023

WordPress is a content management system (CMS) and website platform that’s popular with business owners around the world. How to Choose a WordPress CRM Plugin There are tons of lead management plugins on the market. Integrations: Your plugin should work well with your website and any other marketing tools you use.

CRM 72

CRM Top of Funnel Marketing Automation Services Enterprise Management 72

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Optinmonster

MAY 11, 2020

Do you ever sit back, look at your traffic in Google Analytics, and wonder: “Wait a minute. Knowing which sources drive traffic to your website is invaluable for optimizing your marketing strategy. Imagine a scenario where you’re driving both paid and organic traffic. Most marketers use GA in their day-to-day lives.

Cost Per Click 91

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 91

Optinmonster

AUGUST 16, 2023

Are you looking for the best bulk email services to help you reach a wider target audience? Marketing automation has come a long way , and bulk email services are at the forefront. You can use them to design professional campaigns, automate messages, and analyze your emails’ performance.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

Optinmonster

FEBRUARY 5, 2020

Are you feeling bogged down by some of the more tedious tasks in your marketing strategy? Managing and nurturing leads from email, SMS, social media, and landing page campaigns can start to feel…. Fortunately, when it comes to marketing automation tools, you’ve got options. Why Use Marketing Automation Tools ?

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100

Optinmonster

JUNE 27, 2022

Are you looking for the best email marketing software for your nonprofit website? Due to tight budget and little technical support, it’s important that you choose an affordable and easy-to-use email marketing service for your nonprofit websites. Best Email Marketing Software for Nonprofits. SendinBlue.

Marketing Automation Services 64

Marketing Automation Services Budget Programs Software Email Marketing 64

LeadSquared

DECEMBER 2, 2020

There may be times when you try your best, but your website or campaigns do not generate an adequate amount of leads, or the lead -quality is not as per your expectations. It could be due to offers or ad copies that are not attractive enough, landing pages that aren’t relevant. Use gated content. Produce video content.

Paid Content 52

Paid Content Lead Generation Sales Qualified Leads Lead Scoring 52

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Forbes) 93% of online experiences start with a search engine.

Paid Content 207

Paid Content Stats Marketing Budget Webinar Metrics 207

Outbrain

AUGUST 22, 2021

Effective lead generation and startup marketing require smart goals and a clear vision of where you want to be, and how you will get there. Essentially, it is a set of marketing activities and processes that bring leads into your business, but lead generation for startups is not the same as lead gen for other types of companies.

Startups 59

Startups Lead Generation Webinar Metrics Effectiveness 59