Litmus

MARCH 27, 2024

Ready to lift your email reporting to the next level? Here are four metrics you should add to learn more about your audience and how to get more thorough insights on them using your email campaign performance. Especially for newsletters where the primary goal may just be to read the content.

Ideal Customer Profiles 96

Ideal Customer Profiles Click Rate Copywriting Newsletter 96

Salesforce Marketing Cloud

DECEMBER 8, 2023

A thoughtful email marketing strategy provides customers with interesting and valuable information to make smarter purchasing decisions. As the email campaign journey advances, an authentic connection of trust develops between your brand and your customers. Engage your subscribers Acquiring email subscribers is just the start.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Marketing Insider Group

MAY 30, 2023

Automate Newsletters One of the many benefits of using AI for small business marketing is its ability to automate newsletter creation. By sourcing content from different online sources and selecting the most relevant articles to include in your newsletter, AI can save you a lot of time and effort. There’s an AI tool for that.

Small Business Marketing 247

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 247

Litmus

JULY 2, 2021

What this means for email marketers is we’ll have to adapt (again), but there are some things we can do now to prepare and adjust. One such thing is leveraging the clients and devices that still track and report on opens to serve as a proxy for open rate performance and A/B testing. In other words, identifying real opens.

Privacy Protection 90

Privacy Protection Marketing Automation Services Privacy Enterprise Management 90

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Discover the importance, functioning, and strategic elements to create impactful email campaigns that resonate with your B2B audience. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Discover the importance, functioning, and strategic elements to create impactful email campaigns that resonate with your B2B audience. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

SendX

APRIL 26, 2021

Do I need to send newsletters? Some audiences love newsletters, while others want to be contacted only on a ‘need-to-know’ basis, such as events or upcoming promotions. If you’re interested in sending a newsletter, experiment with what timing and formatting work best for your audience. and design your CTA from there.

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

Optinmonster

JUNE 4, 2021

Weekends are not a great option for sending emails, with Sunday only slightly better than Saturday. From GetResponse’s data, we learn that Tuesday has the highest open rate and click-through rate , making it the most popular day to send emails. HubSpot’s peak time for email opens was 11 am.

Best Practices 131

Best Practices Click Rate Open Rate Trigger Marketing 131

Optinmonster

AUGUST 24, 2023

You’ll also get detailed insights and analytics to improve your email campaign. OptinMonster has plenty of targeting and trigger features that detect user behavior to display the right campaign to the right person at the right time. It’ll help increase click-through rates and, ultimately, conversions.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

Sprout Social

FEBRUARY 17, 2022

And let’s not get into the level of skill and understanding required to design an appealing newsletter. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Why use email marketing for your business?

Template 127

Template Email Marketing Blast Campaigns Planning 127

Optinmonster

APRIL 4, 2024

Automation Functionality : Email marketing automation makes it possible to send welcome email series , abandoned cart emails, win-back campaigns , and more. You’ll need an email platform that makes it easy to set up an automated workflow , which allows these email campaigns to run on their own.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

Mailmunch

MARCH 11, 2021

Without metrics to track, it’s nearly impossible to know if your email campaigns are performing successfully. Tracking the right KPIs (key performance indicators) allows you to see at-a-glance if you’re making progress towards your business goals for your email marketing campaigns. . Repeat opens.

Email Marketing 84

Email Marketing CTR Planning Marketing Analytics Tools 84

SendX

AUGUST 4, 2020

So to help you get closer to making a decision, we have analyzed 4 email marketing software & provided the inside look and pricing for them. With its detailed analytics, dashboards, and automation, the marketing team can quickly provide relevant and actionable data to the sales team to talk to the right customer at the right time.

Enterprise Management 195

Enterprise Management Marketing Automation Services Budget Programs Work Management 195

SendX

AUGUST 4, 2020

So to help you get closer to making a decision, we have analyzed 4 email marketing software & provided the inside look and pricing for them. With its detailed analytics, dashboards, and automation, the marketing team can quickly provide relevant and actionable data to the sales team to talk to the right customer at the right time.

Enterprise Management 195

Enterprise Management Marketing Automation Services Budget Programs Work Management 195

Optinmonster

AUGUST 16, 2023

You upload a contact list and email content to the service, then schedule the delivery of your messages. These services provide tools for creating, managing, and tracking email campaigns to make your marketing campaigns more effective. For example, you get to beautify emails by using pre-designed templates.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Scoop.it

SEPTEMBER 21, 2023

I recommend adding Google Analytics to your website so you can quickly and easily track data and the following metrics on blog posts, landing pages, and other high-traffic locations. Via Your Email List Did you know that many marketers use their email lists to share curated content?

Curation 82

Curation Click Rate Content Open Rate 82

Tiecas

OCTOBER 30, 2023

I wouldn’t recommend using promotional or “salesy” emails if you manufacture custom-engineered systems. Tip 6: Using email newsletters to engage with engineers I can just hear you say, “C’Mon Man! Email newsletters are so old school.” This makes it harder to track engagement than it is with email newsletters.

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Optinmonster

SEPTEMBER 8, 2022

In other words, how much did you make for every dollar you spent on email marketing? Email marketing generally has the most measurable ROI of all digital marketing strategies. That’s because you can precisely track open rates, engagement, and number of conversions from each email. Track Your Performance.

ROI 79

ROI Email Marketing Marketing Analytics Tools Marketing Budget 79

Mailmunch

JUNE 9, 2021

According to Campaign Monitor, email marketing boasts a 4200% ROI which is $42 for every $1 spent. 59% of B2B marketers prefer email for lead generation. 40% of B2B marketers claim that email newsletters are the most critical tactic in their content marketing strategy. Make it short and concise . Lack of CTAs .

Conversion Rate 95

Conversion Rate Email Marketing Conversion Planning 95

SendX

APRIL 22, 2021

With a 45-to-1 ROI (return on investment), email newsletters are among the most effective tools for generating sales in e-commerce. However, if you haven't been seeing the results you want from your email marketing efforts, then it's time to tweak your strategy. Who are you writing the emails for? Tons of it!

Newsletter 241

Newsletter Practices Best Practices Deliverability 241

Huptech Web

DECEMBER 14, 2023

Of those people, 58% of consumers check their email first thing in the morning (OptinMonster) 84.3% Of those people, 58% of consumers check their email first thing in the morning (OptinMonster) 84.3% For example, if your bounce rate is high, you might need to improve your website’s user experience. is expected to reach $8.2

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Blue Flame Thinking

SEPTEMBER 25, 2023

We’ve all received emails that show signs of poor preparation or strategy. An email marketing expert can help optimize each part of your funnel. Consider the following before you send your first email campaign: Do we need to fix foundational marketing/sales problems? Do we have universally understood goals for email?

Enterprise Management 52

Enterprise Management Email Marketing Practices Work Management 52

Scoop.it

JANUARY 28, 2021

Since 85% of marketers use email for content marketing, you must have a useful tool like Scoop.it that would help you curate content and build a credible professional brand by sending it in your email newsletters. Scoop.it also offers a newsletter feature that will allow you to create, send & analyse your newsletters.

Email Marketing 86

Email Marketing B2B Marketing Planning Work Management 86

Hubspot

FEBRUARY 14, 2024

Nick Gaudio , director of brand at Go Rattle , shares his perfect sales email and his ten commandments of cold outreach. Gaudio’s sales emails receive: 36.3% And perhaps most impressively, Gaudio reports a higher reply rate of 4.2%. Personio increased ROAS by 23% after working on implementing our ad analytics platform.

Copywriting 66

Copywriting Click Rate Open Rate Paid Search Agency 66

Martech Advisor

SEPTEMBER 25, 2019

Email isn't dead. Consumer engagement with email campaigns is increasing because of shifting marketing strategies influenced by privacy regulations, according to Acoustic's Marketing Benchmark Report. Email is far from dead. Email is far from dead. saw an impressive 20% year-over-year increase to 3.6%

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

Blue Flame Thinking

MAY 20, 2021

HEY enables users to decide where approved targeted email marketing emails go with a feature called The Feed. This is an Instagram-inspired scrolling list of newsletters tucked off to the side, where they aren’t seen unless they’re sought out. Marketers will have less access to tracking data.

Email Marketing 98

Email Marketing Marketing Analytics Tools Privacy Newsletter 98

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

SmarkLabs

JUNE 12, 2023

This process helps marketing automate repetitive tasks like email campaigns, social media posting, and even ad campaigns. Remember the excitement when someone signs up for your newsletter? By using a B2B marketing automation platform, you can start an automated email or a series of drip campaigns.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

Vision6

JULY 5, 2023

Email marketing is the most profitable form of direct marketing. With a strong email campaign you can connect quickly and efficiently with your target audience, nurture leads, and boost your marketing efforts in one fell swoop. Increase your enagagement on newsletters by sharing it with your community on social media.

Email Marketing 52

Email Marketing Budget Programs Webinar Metrics Marketing & Strategy 52

SocialPilot

FEBRUARY 26, 2024

Data Analytics Data analytics is the most promising use case of AI in marketing. AI can predict the outcome of marketing campaigns through historical data like consumer engagement metrics, purchase history, email open rates, on-page time, and more. But how exactly are marketers using AI?

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Marketing Insider Group

MAY 22, 2023

Develop a content marketing strategy that includes blog posts, social media posts, and email newsletters. Write an email newsletter that provides exclusive content and promotions to subscribers. Digital Marketing Analytics 23. What is a good bounce rate for our company website? Email Campaigns 32.

Paid Search Agency 62

Paid Search Agency Work Management Marketing Management Webinar Metrics 62

SmartBug Media

JANUARY 23, 2023

On top of this, if the brand has a high repeat customer rate (30 percent or more), revenue scales linearly with subscriber growth rate. Users can see the value of each subscriber for a given time period when using an analytics platform, such as Klaviyo.

SMS 98

SMS Marketing Automation Services Marketing & Strategy Ad Exchange 98

SocialPilot

JANUARY 26, 2024

.” “Develop a sequence of email content for a drip campaign targeted at [Specific Audience Segment], focusing on nurturing leads and guiding them through the sales funnel.” While running email campaigns, I use AI to transform my email copies and make them more persuasive.

Examples 79

Examples ROI Planning Work Management 79

Navigate the Channel

JANUARY 3, 2024

Ensure that your previews look good everywhere you want it to go, or you may suffer from “send fear” Be Attentive to Analytics and Engagement Failing to track and analyze email marketing metrics is a common mistake. Track key metrics, including open rates, click-through rates, conversion rates and unsubscribe rates.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65