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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

Known for precise targeting and access to premium publishers, Zemanta enhances ad optimization and reach. Its analytics also allows real-time monitoring of time spent with your brand’s content. Why YouTube Ads? Why Zemanta? Why Nativo? Why Outbrain?

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How one tech company is doing marketing without cookies

Martech

Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We Google Analytics. Sentry had been posting recordings of its workshops to YouTube and then embedding them on their website. We took a slightly different approach.

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The 4 Best Mobile Platforms For Your Marketing Strategy

Unbounce

Most of these platforms let you choose from pricing models like cost per mille/impression (CPM) and cost per click (CPC). The platform manages ads on Google Search results, websites and apps that use the Google ad network, and YouTube. Go to your website’s Google Analytics and navigate to Acquisition > Traffic acquisition.

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Google Ads Retargeting: Everything You Need To Know

Optinmonster

How Google Ads Retargeting Stands Apart Google Ads retargeting distinguishes itself through its integration with the extended Google ecosystem, including Google search engine results, the Google Display Network, and YouTube, among others. Continuous optimization is key to maximizing the effectiveness of your retargeting efforts.

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Build a Successful B2B SEO Strategy Using Sales Team Insights

SalesIntel

Business-to-business search engine optimization, or B2B SEO, is an online marketing strategy with two closely connected goals. Optimizing your website and providing top-quality content are crucial for your SEO. Working closely with the sales department and listening to sales team insights can assist in optimizing that persona.

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Local Services Ads vs. Pay-Per-Click

DAGMAR Marketing

Instream ads can be found in videos on platforms like YouTube, or Facebook. There are several fees that are included in this amount such as a management fee (if you hired a PPC agency to handle it for you) and the cost-per-click (CPC). Optimization. They can be created using Google Ads.

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UTM Parameters: Why and How They REALLY Help You

Optinmonster

Do you ever sit back, look at your traffic in Google Analytics, and wonder: “Wait a minute. Knowing which sources drive traffic to your website is invaluable for optimizing your marketing strategy. But when Google saw the potential for UTM parameters, they quickly acquired Urchin Software to build Google Analytics (GA).