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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. This isn’t just about throwing content into the digital universe and hoping for the best. Why Zemanta?

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5 influencer marketing KPIs to measure your next campaign

Sprout Social

Earned media value Marketing approaches typically involve two types of media: owned (the channels you have direct control of the content on, including social media, blogs, etc.) You can apply this to a specific social media network by using the CPM your brand normally pays in social ad campaigns.

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11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. So, we are going to consider Facebook Meta Business Suite and one more analytics to take your reporting to the next level. Don’t worry. Let’s roll! Where Can You Track It? But that’s not all.

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The Ultimate Facebook Audit Guide [+ Free Template]

SocialPilot

A thorough audit can help you identify key areas for improvement, optimize your content strategy, and give a push to your overall Facebook marketing. It includes examining several elements, such as profile information, branding, content quality, engagement metrics, and advertising.

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37 Must-Know Marketing Trends & Statistics Post COVID

Outgrow

Content Marketing Trends & Statistics Post COVID. Amidst the COVID 19 mayhem, content marketers responded quickly to the changing nature of business-customer interactions. 53% of the surveyed marketers changed their promotion and content distribution strategy. And it’s time to reveal them. So, let’s begin!

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Buying Online Display; Click-through Rate & Conversion Considerations

NuSpark Consulting

Unless you have a compelling offer that drives audiences to lead capture landing pages, the CTR is a misleading stat when it comes to measuring performance. Since many display networks sell inventory on a CPM basis, you should be buying based on targeting and efficiency. Multi-Channel Funnels. Attribution Modeling.

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What Video Metrics Really Matter?

Heinz Marketing

Everyone knows the benefits of video content (higher engagement, broader brand awareness, longer website visits) but using a new medium is easier said than done. With top funnel videos, your goals will likely be similar to any other top funnel content. Many B2B marketers have the same Wishlist item that they never get around to doing.