How Planful uses customer intent to speed up the B2B buying cycle
Martech
MAY 10, 2022
At the time, Host Analytics, now Planful, had focused all its energy on one reviews platform, G2. It helps us determine who is in different stages of buying cycles and which campaigns we should be offering them,” said Tonkin. Again, it’s part of a much bigger, wider transformation that we’ve been on as a business.”.
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