Engagio

JANUARY 14, 2021

We conducted a study at Demandbase that showed that SDRs can save about 5+ hours a week of work with effective prioritization. What does predictive analytics say about my best accounts? Paired with predictive analytics, FIRE gives us the ability to locate qualified accounts showing behaviors that predict buying activity.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Engagio

JANUARY 12, 2021

In the past five to ten years, B2B CMOs around the world have made great strides in improving marketing analytics. ABM analytics are different than traditional demand generation analytics. Engagement analytics. Hence, engagement analytics is an ABM metric that measures relationship quality, not quantity.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

DemandBase

MARCH 16, 2020

When I log in to Demandbase Targeting : • I’m making sure we’re continuing to see Lift by using ads to bring new accounts to the site and increasing the engagement of accounts that have recently been to the site. • SITE ANALYTICS. I find the best insights come when I dig deep and look by sub-segment.

Account Based Marketing 80

Account Based Marketing ABM Paid Search Agency DemandBase 80

DemandBase

APRIL 9, 2019

So, you know the first step is to dive into your analytics. Using a proxy audience for redesign analytics. Using the behavior of this proxy audience, you start down the path of redesigning your site, determining which assets to feature, removing irrelevant content, and retooling your navigation. You monitor visitor behavior.

Ideal Customer Profiles 77

Ideal Customer Profiles Marketing Websites DemandBase B2B 77

ClickZ

DECEMBER 31, 2020

30-second summary: When Fuze began its ABM journey, the company worked with Demandbase to access rich behavioral and engagement information about its prospects and customers. So let’s cut to how Demandbase (then Engagio) helped us achieve success. I know, this story must sound familiar. The solution. The result.

Ideal Customer Profiles 82

Ideal Customer Profiles Account Based Marketing ABM DemandBase 82

Hubspot

MAY 8, 2020

Demandbase. Users of Demandbase's software experience ABM programs throughout the entire customer journey. Demandbase was built with B2B marketing in mind and offers a user-friendly interface. Users can leverage ads, analytics, web, and sales tools to help them execute a carefully constructed strategy to attract accounts.

Account Based Marketing 97

Account Based Marketing Work Management Marketing Management Budget Programs 97

Lake One

OCTOBER 11, 2023

AI in B2B sales and marketing has made significant strides recently, helping marketers and sales teams narrow down leads, segment customer lists into finer detail, and plan campaigns that speak directly to prospects. AI can track and analyze large datasets to better understand patterns that dictate future behavior.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

Engagio

NOVEMBER 19, 2020

Are there ‘look alike’ segments similar to those you have success with now? But intent data uses the search behavior of new or previously unidentified contacts on third party websites to indicate buying signals. Web analytics. An ABM platform like Demandbase. The power of predictive analytics. Sales rep activity.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

TrustRadius Marketing

OCTOBER 3, 2022

Customer retention requires more in-depth knowledge of bottom-of-the-funnel behavior. In-market buyers use TrustRadius to read in-depth, long-form content tailored to possible solutions, and brands can use insights from this behavior to help make predictions about purchase intent. Instead, they’re actively trying to solve a problem.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

Lattice

MAY 24, 2016

For example: Demandbase runs an account-based program across 3,000 accounts (including enterprise and mid-market segments). While there are over a 100 new features in this release, there are two big themes we touch on: THEME ONE: Enterprise-grade Predictive Analytics. in minutes.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Engagio

OCTOBER 30, 2023

Machine learning algorithms can analyze market trends and customer behavior to not only pinpoint high-value accounts but also forecast their account journey. Branding: AI can assist in data analytics, extracting sentiment and trends from millions of data points. appeared first on Demandbase.

Marketing AI 62

Marketing AI Product Account Based Marketing Marketing Analytics Tools 62

Martech

MARCH 10, 2022

It’s about uncovering prospect behavior and weighting sales intent/intel and brand engagement rather than “funnel lead scoring” (engagement is a better metric to forecast revenue). Continue to hyper-segment accounts that demonstrate interest with a secondary tactic and messaging (e.g., Terminus, Demandbase).

Account Based Marketing 103

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 103

Aberdeen

JANUARY 22, 2019

They aim to enable companies to target in-market accounts, use personalized campaigns to engage resistant buying teams, and tap into the “dark funnel,” that is, the intent data hidden by anonymous buying behavior. A leading provider of B2B intent data, Bombora relies on a data co-op to track content consumption behavior of B2B buyers.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

PathFactory

MAY 2, 2022

Revenue teams can now scale how they connect content to buyers by combining PathFactory Content Intelligence with intent signals and segments from our ABM partners, 6sense and Demandbase, to serve up personalized content experiences. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Aberdeen

MARCH 8, 2019

This Forbes article suggests using artificial intelligence (AI) and machine learning to identify intent signals and improve segmentation efforts for marketing programs. The new capabilities promise segment-based personalization that can engage individuals in real time and at scale, ultimately strengthening relationships with customers.

Marketing AI 40

Marketing AI Ideal Customer Profiles B2B Marketing DemandBase 40

Leadspace

JANUARY 17, 2017

Intent” is behavioral information collected about a person’s activities online which combines “topic” and “context” data. Types of topic data: There are several different categories of topic data: Anonymous 1st Party Behavioral: People visiting your website identified by their IP address. So, what is intent data?

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

DemandBase

SEPTEMBER 17, 2018

Here are five sessions Demandbase is participating in which you can bookmark on your Agenda Builder: Full-Funnel ABM: Aligning Across Your Tech Stack. Join us to learn how Demandbase, Pardot and Salesforce join forces to help customers create wildly successful ABM strategies. Date: Tuesday, September 25. Time: 9:00 AM – 9:40 AM.

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

Directive Agency

MAY 20, 2020

To segment your TAM, build a series of tiers based on factors that qualify certain businesses – for example, company size, revenue, number of employees, private vs. public, and more. For remarketing, it’s critical to have specific audiences, based on behavior: Converters. You’re getting warmer. Key page visitors.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

Adobe Experience Cloud Blog

MARCH 6, 2017

Artificial intelligence (AI) is defined by the Association for the Advancement of Artificial Intelligence as “the scientific understanding of the mechanism underlying thought and intelligent behavior and their embodiment in machines.” Predictive marketing is just one of the many general applications of AI, analytics, and data science.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

FunnelEnvy

MARCH 16, 2020

FunnelEnvy’s platform has out of the box support for three leading firmographic vendors – Clearbit , Demandbase and Kickfire. As with any of our data sources conditions can be combined with other sources (behavioral, Marketo, etc) to create audiences defined from multiple data sources. Activating Reverse IP Data with FunnelEnvy.

Traffic 57

Traffic Effectiveness Marketing Websites Personalization 57

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

The ABM Agency

FEBRUARY 19, 2023

ABM facilitates a shift in focus to high-value prospects, thereby curtailing expenses related to targeting broad market segments while simultaneously enhancing engagement with key accounts and lead quality. It’s important to identify ideal customers, prioritize accounts, and segment them accordingly.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

ABM facilitates a shift in focus to high-value prospects, thereby curtailing expenses related to targeting broad market segments while simultaneously enhancing engagement with key accounts and lead quality. It’s important to identify ideal customers, prioritize accounts, and segment them accordingly.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Adobe Experience Cloud Blog

JANUARY 23, 2017

Intent data is behavioral information collected about an individual’s online activities, combining both topic and context data, which I’ll explain in more detail below. You can use solutions like Demandbase and Marketo Web Personalization to leverage this information to personalize the content displayed. How to Use Intent Data.

Intent Data 48

Intent Data Intent Lead Ranking Marketing Automation Services 48

TrustRadius Marketing

MARCH 16, 2022

Software offering cloud-based lead generation or in-depth industry information will typically have a higher price range than tools focused on digital marketing, market research, or web analytics. 10 Free version Premium consulting and integration services Pricing transparency Demandbase Custom pricing provided upon request 9.2/10

Marketing Automation Services 98

Marketing Automation Services Pricing Price Budget Programs 98

Heinz Marketing

AUGUST 5, 2021

DemandBase. Features/functionality: Two solutions; ABX Cloud and DemandBase One (includes ABX Cloud). DemandBase offers great documentation in their resource center with trainings, certifications, and pre-packaged playbooks allowing you get proven ABM programs in-market quickly. Now let’s dig into a few platforms shall we?

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117

Engagio

JUNE 27, 2023

“You can target audiences based on what people are streaming or other behavioral signals,” driving relevant messaging, says Rost. A Word on DSPs Using a demand side platform , or DSP, B2B advertisers can use their data to target certain buyer personas and audience segments, then make ad purchases. You actually can do more with less.

DemandBase 62

DemandBase Paid Search Agency Television marketing Buyer Personas 62

TrustRadius Marketing

MARCH 23, 2022

Software offering cloud-based lead generation or in-depth industry information will typically have a higher price range than tools focused on digital marketing, market research, or web analytics. 10 Free version Premium consulting and integration services Pricing transparency Demandbase Custom pricing provided upon request 9.2/10

Marketing Automation Services 52

Marketing Automation Services Pricing Price Budget Programs 52

Directive Agency

FEBRUARY 22, 2019

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization. Some of these include Terminus, RollWorks, 6Sense, DemandBase, and more!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Top Rank Marketing

JULY 19, 2023

Acrolinx @Acrolinx Built on an advanced linguistic analytics engine, this software platform “reads” content and guides writers to make it better. Acrolinx @Acrolinx Built on an advanced linguistic analytics engine, this software platform “reads” content and guides writers to make it better.

Marketing AI 52

Marketing AI Marketing Automation Services Enterprise Management Budget Programs 52

Engagio

JUNE 15, 2021

Demandbase has been in the “Account Selection” business for over five years now. Introducing… multiple predictive analytic models. Taking a concerted approach to evolve and build on our predictive analytics technology at Demandbase, we’ve released our latest innovation: multiple predictive models.

DemandBase 71

DemandBase Marketing Management Account Based Marketing Paid Search Agency 71

Customer Experience Matrix

AUGUST 24, 2016

Target Scoring isn’t just any use of predictive analytics, which can also include things like finding surges in content consumption (used to identify intent) or recommending the best content to send an individual. As the Guide defines it: Vendors in this category use statistical techniques to select target accounts.

Lead Ranking 120

Lead Ranking Vendors Account Based Marketing Lead Scoring 120

SalesIntel

AUGUST 16, 2023

There is also an overview feature, so you don’t have to check every segment of every project separately. When lead scoring and segment lists are in place, there is a reasonable probability of reaching out to the correct individual with the right message. It delivers account analytics to organizations to aid in their GTM plans.

Zoominfo 52

Zoominfo SMB Enterprise Management Ideal Customer Profiles 52

The ABM Agency

APRIL 30, 2023

Leveraging Data Analytics Tools D. Demandbase found that companies using ABM experienced a 40% reduction in their sales cycles. Purchase intent signals: Identify prospects who have shown interest in similar products or services through their online behavior (e.g., Continuous Learning and Improvement B.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

Customer Experience Matrix

AUGUST 19, 2016

Right now, the more analytically inclined among you are probably wondering if there’s any pattern to which sub-functions are provided by the same vendor. custom message vendors, who create and deliver messages that are dynamically tailored to specific accounts or segments. There sure is!

Work Management 120

Work Management Marketing Management Marketing Automation Services Account Based Marketing 120

Perkuto

APRIL 2, 2019

Instead of constructing smart lists with reference to static lead properties or past behaviors, this feature would enable users to select audiences based on predicted likelihood to take a particular action. Predictive smart list filters allow you to proactively define audiences using machine learning. Marketo Sales Apps.

Marketo 40

Marketo Product Lead Ranking Marketing AI 40

Martech

APRIL 15, 2022

Marketers need a more analytical and innovative approach to selling. Top platforms specializing in ABM capabilities include Demandbase, MRP, 6Sense, Terminus and Triblio. AI can also aid B2B marketers in segmenting channels to identify the most effective way to engage with potential buyers. The future of B2B digital marketing.

Marketing AI 119

Marketing AI Marketing Automation Services Account Based Marketing B2B Marketing 119