Engagio

SEPTEMBER 28, 2021

The post How to Segment Your Accounts By Potential Value for Pro-Level ABX appeared first on Demandbase. How can you effectively determine the tactics and level of personalization to leverage for your accounts? The Styles of ABX can guide you.

Segmentation 62

Segmentation DemandBase Tactics Effectiveness 62

DemandBase

MARCH 17, 2020

This is why we’re excited to roll out Site Analytics, Self-Serve Targeting, and Demandbase Data Stream offerings. Demandbase has always been the leader in identifying the qualified account traffic to your site, and now, with Site Analytics, you have the ability to turn this data into actionable insights in new ways.

DemandBase 52

DemandBase Marketing AI Advertising Channels Enterprise Management 52

Engagio

SEPTEMBER 16, 2021

Here at Demandbase, we like to do Shark Week once a quarter, where we dedicate an entire week to generating sales pipeline through cold-calling, emails, videos, and more. Segment, segment, segment. Segmentation is where you can start to get really strategic with selecting target accounts. Go beyond the sale.

Top of Funnel 130

Top of Funnel Sales Management B2B Sales DemandBase 130

Engagio

SEPTEMBER 28, 2021

A better approach is to recognize there are different styles of Account-Based Experience (ABX) — ranging from truly one-on-one conversations with the largest accounts to technology-driven account-based programs with thousands of lower-value targets — and then to segment your accounts accordingly based on the potential value of the account.

Segmentation 71

Segmentation Demand Generation Agencies Account Based Marketing ABM 71

DemandBase

JANUARY 8, 2019

Here at Demandbase, we knew Account-Based Marketing best practices could be applied to paid search so we could continue to focus our digital spend on high-value targets. Deploy Demandbase’s ABM Platform to select your targeted segments, no matter where they are. You can do the same.

Account Based Marketing 58

Account Based Marketing DemandBase SEM Paid Search Agency 58

Engagio

JANUARY 19, 2021

Think about how you go about prioritizing and segmenting accounts. All of this data is helpful in segmenting a target list and prioritizing who to pursue in our Marketing and Sales efforts. Technographic data to segment accounts for Sales and Marketing outreach. What things come to mind? What is technographic data?

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

Engagio

JANUARY 30, 2024

The two areas cluster modeling are used most often in marketing and sales are: Customer Segmentation: Segmenting customers into distinct groups based on purchasing behavior, demographics, tech stack, and engagement levels. The post Predictive Models – Future Insights from Past Data appeared first on Demandbase.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Engagio

MARCH 29, 2021

A screenshot of the Demandbase One Dashboard showing the top trending Intent keywords over 12 weeks. Demandbase is one of the only account-based platforms that has a native personalization feature. First: Segment your accounts by demographics, intent, journey stage, and more. Personalization with Demandbase.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Engagio

JULY 1, 2021

According to the SiriusDecisions 2019 Portfolio Marketing Study, 86 percent of high-performing organizations have defined target market segments, and 30 percent of high-performing ABM teams are about 30 percent more likely to customize content. Segmentation made easy. “ A core feature within Demandbase One is Selectors.

Demand Generation 93

Demand Generation Account Based Marketing ABM DemandBase 93

Engagio

SEPTEMBER 29, 2023

MAPs enabled teams to develop flexible, adaptive engagement streams that would automatically send emails and other interactions to various buyer segments, moving the prospects between nurture streams based on their behaviors. appeared first on Demandbase. We have a robust set of SDR “Recycle” reasons.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Engagio

MAY 3, 2021

By acquiring InsideView and DemandMatrix (on the heels of Engagio last year) Demandbase is taking the most significant step our customers have asked of us: growing from an ABM leader to being the first and only complete B2B go-to-market company. The Demandbase One B2B Go-To-Market Suite consists of four connected clouds.

InsideView 127

InsideView DemandBase Enterprise Management Work Management 127

Customer Experience Matrix

MAY 19, 2010

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It’s more than a year since my original post about DemandBase. According to DemandBase, this compares with one to two seconds for conventional IP address look-ups.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

Engagio

FEBRUARY 23, 2023

It’s no secret that enterprise-sized organizations have unique needs, but how often are these needs really taken into account by vendors trying to gain market share in that segment? The post POV: The Unique Needs of Enterprises Can Be Non-Starters For Some Vendors appeared first on Demandbase.

Vendors 71

Vendors DemandBase Segmentation Organization 71

Engagio

JANUARY 12, 2023

We have 4 key indicators for all segments, from startups to enterprises. 4 Key Indicators to Assess appeared first on Demandbase. Have you assessed the maturity of your company’s ABM program? The post How Mature is your ABM Program?

Account Based Marketing 62

Account Based Marketing ABM DemandBase Startups 62

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Engagio

OCTOBER 1, 2021

Join me and GM of Advertising at Demandbase, Gareth Noonan, on this episode of “ I’m Thinking of ” as we explore what life might look like in a brave new cookieless world. . Because of that, Gareth explains, Demandbase is switching from a cookie-based individual user view of the world to an account profile and context view.

DemandBase 71

DemandBase B2B Thought Leadership Ideal Customer Profiles Thought Leadership 71

SalesIntel

APRIL 19, 2024

Their offerings include cold calling and email outreach features and segmented list creation. Demandbase provides insights into contacts, company details, and buying signals. Lead scoring is based on demographic data, including income level and address, allowing segmenting leads.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Ranking 40

Engagio

SEPTEMBER 30, 2021

As the VP of Go-to-Market for Data Cloud at Demandbase, Asher’s gone on a bit of a personal journey to figure out what technographic data is all about, so I was excited to sit down and talk with him about what technographic data really is, how to collect it, and why it’s so important to businesses today. What is technographic data? “I

DemandBase 71

DemandBase Advertising Agencies Ideal Customer Profiles Account Based Marketing 71

DemandBase

MARCH 30, 2020

There is no dependence on hit-or-miss third-party segments, we know we are only delivering ads to users from our target accounts based on their IP address and other tag- and cookie-based identifiers. The post Underpin Your ABM Strategy With Account-based Advertising appeared first on Account-Based Marketing – Demandbase.

Advertising Agencies 111

Advertising Agencies Account Based Marketing ABM Advertisements 111

DemandBase

MAY 15, 2020

Declining B2C advertising budgets may be the reality on the whole, but there’s one segment near and dear to my heart that’s absent from the headlines: business to business (or B2B). Demandbase Has the Answer. Demandbase Has the Answer. In fact, for B2B, advertising budgets have been increasing. How can this be? Here’s why.

Budget Programs 98

Budget Programs Allocation Advertisements Advertising 98

Engagio

AUGUST 27, 2021

The Segment : The target list (accounts and people) selected to be part of the play. The target list: the importance of segmentation. Basic segmentation strategy. Easy segments should be easy to create, choosing from fields such as: Industry. Demandbase Selector interface in “Basic” Mode. Existing segments.

Top of Funnel 71

Top of Funnel DemandBase Trigger Marketing Paid Search Agency 71

DemandBase

MARCH 16, 2020

When I log in to Demandbase Targeting : • I’m making sure we’re continuing to see Lift by using ads to bring new accounts to the site and increasing the engagement of accounts that have recently been to the site. • I find the best insights come when I dig deep and look by sub-segment.

Account Based Marketing 80

Account Based Marketing ABM Paid Search Agency DemandBase 80

ClickZ

DECEMBER 31, 2020

30-second summary: When Fuze began its ABM journey, the company worked with Demandbase to access rich behavioral and engagement information about its prospects and customers. So let’s cut to how Demandbase (then Engagio) helped us achieve success. I know, this story must sound familiar. The solution. The result.

Ideal Customer Profiles 82

Ideal Customer Profiles Account Based Marketing ABM DemandBase 82

DemandBase

APRIL 21, 2020

As Vice President of Advertising at Demandbase, prospects and clients often ask me about the differences between Demandbase’s advertising solution and that of our competitors, the difference between a B2B DSP and a B2C DSP. The short answer is that Demandbase has heavily invested in building a customized B2B demand-side platform (DSP).

Advertising Agencies 52

Advertising Agencies Account Based Marketing DemandBase Paid Search Agency 52

Engagio

NOVEMBER 15, 2022

In this session from Forrester B2B Summit, Steve Komlos from Splunk discusses how his team identified baselines across key segments to create their account-based go-to-market plans. The post Splunk Shares How to Operationalize Industry Initiatives in B2B appeared first on Demandbase.

DemandBase 48

DemandBase Forrester B2B Segmentation 48

Engagio

JANUARY 14, 2021

We conducted a study at Demandbase that showed that SDRs can save about 5+ hours a week of work with effective prioritization. At Demandbase, we pair predictive analytics with FIRE, an easy-to-remember portmanteau that stands for the following elements that identify your best accounts: Fit — Find the accounts that fit into your ICP.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Modern B2B

AUGUST 2, 2023

Many of our clients use Demandbase or 6sense, and many of the features are well known, particularly for targeting by account. Audience segmentation can also include first-party data pulled from your data sources: GA4 or via integration with your CRM, Customer Data Platform (CDP) or Data Management Platform (DMP).

Advertising Agencies 52

Advertising Agencies Advertisements Advertising B2B 52

Engagio

NOVEMBER 5, 2020

You may have guessed by now that I’m talking about our new Demandbase ABM Platform. From the day I founded Engagio, to the day I realized that Demandbase was the perfect partner to accelerate our vision, I’ve been working tirelessly to create a next-generation marketing automation platform for B2B. . What are they doing on the web?

Account Based Marketing 62

Account Based Marketing Marketing Automation Services ABM DemandBase 62

Engagio

SEPTEMBER 20, 2021

At Demandbase, we have a tried-and-tested, phased approach that will introduce you and your team to ABX so that you can find the right strategy among the countless possibilities that work for you. With Demandbase One, this step is simple. Figuring out who we want to target. Identifying and reaching target accounts.

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

DemandBase

MARCH 27, 2020

So what can I tell you about a day in the life of a VP of Marketing at Demandbase? At Demandbase, you won’t be surprised to hear that we have created quarterly dashboards to measure overall marketing KPIs, and the performance of key integrated campaigns. Not to mention paid healthcare , free lunches, and a U2 themed meeting room.

Work Management 64

Work Management Marketing Management DemandBase Account Based Marketing 64

Engagio

JULY 27, 2021

The uses mentioned above are no stranger to Demandbase. Demandbase uses predictive analytics to help companies with Fit, Intent, Relationships, Engagement — or FIRE — to identify key accounts by scoring them using our proprietary models. Our heatmaps allow you to see current engagement (persona, product, segment, etc.)

Lead Ranking 71

Lead Ranking Ideal Customer Profiles Lead Scoring Analytics 71

ClickZ

JUNE 15, 2020

Account-based marketing (ABM) platforms like Demandbase and Terminus enable B2B marketing and sales teams to target companies that align well with their existing clients. Platforms like Demandbase facilitate this approach by enabling users to build audiences using their existing CRM, account, and customer data.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

DemandBase

NOVEMBER 5, 2020

You may have guessed by now that I’m talking about our new Demandbase ABM Platform. From the day I founded Engagio, to the day I realized that Demandbase was the perfect partner to accelerate our vision, I’ve been working tirelessly to create a next-generation marketing automation platform for B2B. . What are they doing on the web?

Account Based Marketing 52

Account Based Marketing Marketing Automation Services ABM DemandBase 52

DemandBase

MARCH 12, 2020

Besides the hot line up of ABM sessions from SAP, RingCentral, SiriusDecisions, and Demandbase —there was chatter of it everywhere. Demandbase even held an Advanced ABM Certification Workshop the day after the conference. Peter Isaacson, CMO, Demandbase. Peter Isaacson, CMO, Demandbase. The certification was jam-packed.

B2B Marketing 52

B2B Marketing Account Based Marketing DemandBase Peer-to-peer 52

Engagio

JANUARY 12, 2021

A comparison across time periods, lead segments and sources, and account owners shows what the numbers actually mean. You can manually do a simple match on email domain or automate it with technology like Demandbase that uses more sophisticated methods for lead-to-account matching. A good metric is a ratio. Ratios are easy to act on.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

Lake One

OCTOBER 11, 2023

AI in B2B sales and marketing has made significant strides recently, helping marketers and sales teams narrow down leads, segment customer lists into finer detail, and plan campaigns that speak directly to prospects. Sales and marketing can suggest products or services based on the segment’s goals.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

Lattice

MAY 2, 2016

Executives from Oracle, Integrate, Demandbase, MediaMath, 6Sense, Mintigo and Lattice Engines participated, and discussed the key reasons why data-based ABM programs are driving higher conversion rates and increased alignment between marketing and sales.

Account Based Marketing 100

Account Based Marketing DemandBase ABM Conference 100