SERP Analysis on Semrush (2 Free SERP Checker Tools)


By running SERP analysis, you can determine your challenges and opportunities and devise an SEO plan to get to the top of the results and bring new traffic to your site. With every query comes a unique marketing challenge and opportunity.


Winning Google SERP Features: How to Optimize for Visibility


SERP features are the focal point of many SEOs. Let’s look at how the Semrush toolkit can assist you on the path to achieving SERP features, and how you can keep an eye on your competitors. SEO Traffic Analysis


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BERT: Google’s New Algorithm That Promises to Revolutionize SERPs


What are the impacts of BERT on SERPs? This solution is used today in several resources, such as interaction with chatbots (image below), automatic translation of texts, analysis of emotions in social media monitoring, and, of course, Google’s search system.

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SERP Analysis Tools For SEO and Ranking? via @sejournal, @martinibuster

Search Engine Journal

SEO tools analyze top ranked sites and provide correlation-based analysis for SEO. The post SERP Analysis Tools For SEO and Ranking? How useful is the information? appeared first on Search Engine Journal. News SEO

Advanced User Intent and SERP Analysis


Content is playing a greater role in demonstrating expertise, as this new SERP feature suggests. The post Advanced User Intent and SERP Analysis appeared first on MarketMuse. SEO Content Strategy


Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. What Are SERP features? SERP features are all the little widgets of information Google (or Bing) can put into the search results.

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5 Log File Analysis Tools for SEO


All the log file analysis tools on our list are designed to help you increase your SERP ranking and boost organic traffic. You only need to choose the one that suits your needs the best. Technical SEO

Spanish Language and SERPS Available in MarketMuse


Now you can research, conduct competitive analysis, and optimize content in Spanish using MarketMuse. Product


How to Perform a Competitor Analysis to Boost SEO

Method and Metric

Why competitive analysis? When it comes to online, understanding who is beating you in the SERPs and why helps you to develop your strategy using the data collected. But first of all, what is a competitor analysis? Note which domains are present in the various SERP features.

How to Perform an In-Depth Content Gap Analysis

Marketing Insider Group

The answer is simple: conduct a content gap analysis. In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. Competitor analysis involves identifying what topics and which types of content are missing from your website.

SERP Universal Listing Trends


February 2021 Update: As we do every month, we've updated our analysis and data to bring you the latest insights on Featured Snippets and Universal Search. The SERP landscape is also constantly changing and has evolved dramatically over time.


SERP Features in 2019: The Complete Guide

KoMarketing Associates

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. Understanding SERPs is a critical component of the SEO professional’s role. Why Understanding SERPs Is So Important. For this reason, I’ll be going over some of the key SERP features to be aware of. Traditional SERP Features. Advanced SERP Features.

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How to Conduct Competitive Content Analysis Using MarketMuse


Discover how the MarketMuse heat map reveals many essential aspects of topical distribution within the SERP. The post How to Conduct Competitive Content Analysis Using MarketMuse appeared first on MarketMuse.

The Best Competitor Analysis Tools

Brandwatch CX

For brands, the growth of online activity has seen competitor analysis methods , metrics and tools blossom. There is now no shortage of competitor analysis tools on the market, and each can offer insights relevant to its own particular niche and contribute to competitive benchmarking. General Competitor Analysis Tools. SEO and Keyword Analysis Tools. SEMRush – Analysis shows a range of metrics around keywords, paid search, and rankings.

How Google SERP Layouts Affect Searching Behavior


Posted by Stephen_Job There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. Two things I have never seen tested are the actual user reactions to and behavior with SERPs.


SEO Competitor Analysis: A Step-By-Step Guide


If you want to climb up the search engine results pages (SERPs), it’s helpful to do a competitive SEO analysis to learn where your competition ranks and for what keywords. What Is SEO Competitor Analysis? This is called a competitive content gap analysis.

Factors to Consider When Conducting Competitive Analysis


This is why properly conducting competitive analysis in marketing is so important. Laying Down the Competitor Analysis Framework. Conducting competitive analysis goes far beyond simply running a quick Google search for your competition. Wrapping Up Competitor Analysis.

SERP Rankings Are More Important Now For The Buyer's Journey


The layout of the search engine results page (SERP) is also up for grabs. There are now 50 different SERP elements and an infinite number of combinations where Google is understanding the intent of each search to present the most relevant and helpful information during the buyer’s journey.

Search Intent Optimization: How to Use It to Improve Your Content


Every day, search engine algorithms are getting smarter about what searchers want when typing in specific words or phrases. This understanding of “search intent” helps them deliver better results (web pages). Therefore, your content needs to be developed with intent in mind.

Keyword Gap Analysis: The Key to Successful SEO


Use Competitive Analysis to Rank Higher in Search Results. Competitive analysis is often overlooked in digital marketing strategies, as search marketers instead focus on keywords and backlinks. For your brand to have a strong digital presence, ranking well on the SERPs is nonnegotiable.

How to Perform an SEO Competitor Analysis

What Is an SEO Competitor Analysis? + Why Perform an SEO Competitor Analysis? SEO Competitor Analysis: What Now? Thankfully, there are plenty of strategies you can use to manage your competition—but everything starts with an SEO competitor analysis. Table of Contents.

Is Your SEO Competitive Analysis Misguided?


Running an SEO competitive analysis can be a comforting experience. But in the wide sea of search possibilities, SEO competitive analysis gives you some direction. It sounds simple, but starting your SEO competitive analysis with the wrong targets could mislead the entire process.

Mapping the Overlap of SERP Feature Suggestions


Posted by TheMozTeam From carousel snippets to related searches to “People also ask” boxes and “People also search for” boxes , the Google SERP is jam-packed with features that not only aid in keyword list creation but can help you better understand the topics your unique search landscape is structured around. This is why we took 40,977 SERPS and stripped out every term or phrase from the aforementioned features — a small, first step toward making sense of Google’s organizational skills.


What Is a Content Gap Analysis?


What is a content gap analysis? A content gap analysis is a process used by marketers to identify “gaps” between popular search queries on a given topic and the content that is currently available online. What is a content gap analysis? Content Gap Analysis.

A Quick Primer on Google's Search Engine Results Page (SERP)


In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. In an effort to make the user search experience easier and more direct, Google created SERP features, on-page content that gives users answers to their queries without requiring them to click into an organic result. What Does SERP Stand For? SERP stands for Search Engine Results Page. SERP Features. Local SERP.

The importance of accurate keyword difficulty scores


Keyword difficulty (KD) is an essential metric to assist marketers in formulating an effective SEO strategy for reaching the top of search engine results pages (SERP). The three steps to decode your SERP standing and opportunities. SERP analysis.

How SEO Competitor Analysis Fits Into Your Content Marketing Strategy


SEO not only streamlines the content creation process, it also ensures your content reaches the right people in the SERPs. This is especially true if your competitors have a long-term strategy to dominate the SERPs. What is SEO Competitor Analysis? Google SERPs.

How to Get on Top of Competitive Analysis for SEO

Altitude Branding

According to [link] , performing competitor analysis enables you to keep on improving and also provides you with an effective benchmarking system so that you know if your marketing strategy is paying off or not. Competitive analysis is not something that you do once and forget about.

Omnivores of the SERP: Eat Up More Market Share

Directive Agency

The more universal and user-based search becomes, the more important taking up more market share on each SERP becomes. If we look at an average SERP (search engine results page), we can see that the results are generally divided by four categories. The bulk of SERP links are business websites that are offering a product, service, or content to the reader. Changing SERPs. On top of that, Google has removed the side ads that used to occupy the right side of the SERP.


SEO Competitive Analysis for B2B — Whiteboard Friday


Keeping that rule in mind, in our last Whiteboard Friday episode before 2021, guest presenter Joyce Collardé of Obility walks you through how to conduct a competitive SEO audit, helping you address your improvement areas and surpass your competition in the SERPs. ? ? ? ? ? ?.

The Surround Sound Series: How We Built a Bespoke SERP Tracker and Measured the Results of Our New Content Program (Part 3 of 3)


But visibility in SERP doesn’t stop there. The level of SERP real estate that HubSpot is mentioned in (including owned and third-party domains) is what surround sound measures. So there are no methods or tools to measure visibility in SERP, beyond rankings (as far as we looked).

There's Gold In Them Thar SERPs: Mining Important SEO Insights from Search Results


Posted by AndrewDennis33 There’s gold in them thar SERPs…gold I tell ya! Search engine results pages (SERPs) are the mountains we’re trying to climb as SEOs to reach the peak (number one position). because we’re going to learn how to mine the SERPs for SEO gold!


ClickFlow vs. Semrush for Ranking Your Content

Single Grain

Both ClickFlow and Semrush are designed to help businesses get to the top of the Google search engine results pages (SERPs), but the two tools go about this in vastly different ways. ClickFlow is developed entirely to help businesses optimize their content and climb the SERP rankings.


What Do You Do When You Lose Organic Traffic to Google SERP Features?


Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. As Barry Adams pointed out on Twitter recently, this move by Google is not exactly new, but it does feel like Google has suddenly placed their foot on the accelerator: I find it hilarious that SEOs are suddenly annoyed that Google is aggressively taking over some verticals with in-SERP features.


How to Boost Conversions with Your Article’s Featured Image

Single Grain

A featured image may show up in Google's SERPs as part of a featured snippet or as a page thumbnail. Here are four way to boost conversions with each article's featured image: 1) Use to Help Images Show Up in Google SERPs.

10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). Here are 10 SEO methods that will help your site dominate the SERPs in 2020.

A Comprehensive Analysis of the New Domain Authority


Correlations between DA and SERP rankings. Determining the "correlation" between a metric and SERP rankings has been accomplished in many different ways over the years. How many SERPs do we need to collect in order for our results to be statistically significant? This means that the SERPs were collected using only the keyword with no additional parameters. For a length of time, Google used to cluster domains together in the SERPs under certain circumstances.

Intro to SEO Competitive Analysis 101 - Whiteboard Friday


Posted by Cyrus-Shepard A good, solid competitive analysis provides you with priceless insights into what's working for other folks in your industry, but it's not always easy to do right. In this week's edition of Whiteboard Friday, Cyrus walks you through how to perform a full competitive analysis, including: How to identify your true competitors Keyword gap analysis Link gap analysis Top content analysis. This is an introduction to competitive analysis.

9 SEO Trends You Can’t Ignore in 2020

Single Grain

In other words, it increases a website’s visibility in the SERPs which leads to more organic traffic to your website. Well, for starters, the share of organic search results will continue to gradually decline as more ads rule the SERPs.

Content Optimization vs. Content Analysis: What's the Difference?

Atomic Reach

We know how it is, you're in your marketing meeting and someone throws out the term “content optimization,” and another person starts talking about “content analysis” and you sit there thinking “aren’t they the same thing?”. Through content optimization you ensure that your content has the essential elements that search engines need to determine what the topic of your content is, and therefore display it in the SERPs for relevant search terms. What is Content Analysis?