Preparing for the Cookieless Future – Future-Proof Tactic 2: Navigate Walled Gardens
Digilant
JUNE 14, 2022
The cookieless future is on its way, and brands are being forced to rethink how they gather data to build their advertising strategies. Major publishers like Apple, Facebook, Google, and Amazon. These publishers hold a lot of power in the advertising industry. That said, walled gardens put advertisers in a tricky position.
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