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Microsoft rolls out Copilot AI to more advertisers

Martech

Microsoft Ads has expanded its Copilot trial to a larger set of advertisers. The company confirmed it is giving more advertises access to Copilot as it continues to collect data, test, optimize and work towards general availability. Build one interactively in the Creative tab guided by Copilot, or directly in the Configure tab.

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How to Effectively Use Twitter Influencer Marketing?

SocialPilot

Among this vast landscape of social media platforms, Twitter stands out prominently. With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. This figure demonstrates the effectiveness of Twitter influencer marketing.

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

But if you are looking for something more powerful in terms of understanding and guiding user behavior on your site or in your app, MixPanel is definitely worth checking out (their support is also excellent). Reportei : This is a dashboard tool designed for agencies that serve B2C clients. What others would you add to the list?

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Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. These will be able to rescue and guide you when needed, as they have helped us stay informed of changes, updates, and even some cool marketing tricks. Twitter Ads. Google AdWords and Bing Ads.

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Elevate B2B Marketing News Weekly Roundup: B2B Buyer Trust Data, LinkedIn Tops 1 Billion Users, & Google’s $2B AI Investment

Top Rank Marketing

advertising market recorded a rise in year-over-year ad spending, with a scant 0.1 In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. Social Media Today U.S. MediaPost Pew Research: Brands Not Targeting Gen X Are ‘Leaving Major Revenue On The Table.’

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Retail marketing trends you need to know in fall 2023

illumin

2 most important factor for US brand-side marketers when selecting an agency.” Price is the only factor above creativity, making it crucial for agencies and brands wanting to get ahead. Authentic communication Advertisers know authenticity is critical for targeting Gen Z and Gen Alpha consumers.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Madalyn is for Twitter, what Mari is for Facebook. She will enrich you with helpful Twitter tricks and resources to grow your brand on the platform. Why should you follow her?