Convince & Convert

DECEMBER 16, 2014

Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. A huge part of this brand’s marketing strategy is blogger outreach.

Blogger 152

Blogger Word of Mouth Case Study Case Studies 152

ClearVoice

APRIL 7, 2022

But while you’re busily wearing every hat under the sun, there’s something that often gets placed on the digital back-burner: creating a blog for your business. If you’ve ever wondered if a business blog is for you, the answer is yes. And with the right blog content, this seemingly small thing could result in big growth.

Business Blogging 97

Business Blogging Business Content Paid Search Agency 97

ClearVoice

JUNE 30, 2022

Writing a blog post can be a fun practice. If you know your audience and are passionate about the topics you are discussing on your blog, writing a blog can be enjoyable, valuable, and even cathartic. One of the most important pieces of SEO knowledge you can understand relates to ideal blog post length.

Keywords 102

Keywords Paid Search Agency SEO Blogger 102

Biznology

MARCH 8, 2016

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Blogging Isn’t Cool. Blogging Isn’t Cool. Blogging is Hard. Blogging’s hard.

Blogger 80

Blogger Outreach Advertising Agencies Marketing Automation Services 80

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Biznology

DECEMBER 3, 2013

I am hereby making the jump from humans to robots for all my blogger research. In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency. I was comparing them to the cost of hiring a team of people to do all of the work by hand.

Blogger 80

Blogger Outreach Work Management Campaigns 80

The Lead Agency

NOVEMBER 11, 2020

Guest blogging is a digital marketing tactic that can position a business as a thought leader by increasing brand credibility and awareness. Guest blogging attracts traffic to a website and boosts domain authority as it generates external links from high-authority domains. Follow our 3 steps to guest blogging to find out how.

Effectiveness 62

Effectiveness Marketing & Strategy Guidelines Lead Scoring 62

Biznology

SEPTEMBER 13, 2011

Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary.

Blogger 80

Blogger Outreach Marketing Analytics Tools Paid Search Agency 80

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Parse.ly

SEPTEMBER 10, 2021

Disruptions in the agency space. ” “Agencies, service companies, professional services companies are all looking a lot more like media companies these days.” ” “Media companies are changing too, and becoming much more like agencies. ” Disruptions in the agency space. Dennis Publishing.

Paid Search Agency 52

Paid Search Agency Webinar Metrics Advertising Agencies Ad Agencies 52

Parse.ly

SEPTEMBER 10, 2021

Disruptions in the agency space. ” “Agencies, service companies, professional services companies are all looking a lot more like media companies these days.” ” “Media companies are changing too, and becoming much more like agencies. ” Disruptions in the agency space. Dennis Publishing.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Webinar Metrics 52

Biznology

MAY 2, 2017

It used to be thousands of dollars-per-post, but now brands and agencies are signing partner contracts with digital, social media , and online influencers. Their very first brand or agency! They’re tired of blogging and tweeting and instagramming for only their grandparents, sisters, brother, sisters, and greater influence squad.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Webbiquity

NOVEMBER 21, 2021

OptinMonster is the best lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses. Social Warfare adds beautiful, lightning-fast social share buttons to your website or blog. The Deal: Get 50% off for your first three months using this link (no coupon code required). OptinMonster.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

Contently

FEBRUARY 2, 2021

We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. You may get an engaging ad draft that reads like a haiku or a blog post that takes time to digest. web, email, blog, video). My colleague wasn’t convinced.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Biznology

SEPTEMBER 20, 2011

Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. In the five years that we’ve been reaching out to bloggers, we’ve learned just as much about how NOT to pitch as we’ve learned about the right ways.

Blogger 80

Blogger Outreach Advertising Agencies Wikipedia 80

ClearVoice

OCTOBER 14, 2022

From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for. The shift toward paid promotion is changing the content landscape ( Digital Agency Network ). Measure the ROI of content marketing initiatives ( Digital Agency Network ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Brandpoint

APRIL 16, 2019

Writing a perfect blog post is not always the easiest task. However, publishing unique content on an external site — aka guest blogging — is a key component to any content marketing strategy that can generate high-value results while gaining traffic and, ultimately, generating leads. The Benefits of Guest Blogging.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Scoring 117

Biznology

SEPTEMBER 27, 2011

So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? But because we so so many people who are afraid of blogger outreach, due to the scary situation that others have blundered into, I wanted to walk through our process to show you how it’s done.

Blogger 80

Blogger Outreach Wikipedia PR 80

ClearVoice

MARCH 26, 2020

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. Many businesses make friends with content agencies. What is a content agency? What are the different types of content and ad agencies?

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Content4Demand

OCTOBER 2, 2019

Blogs demand constant attention. The best way to avoid the panic and frustration of not having content for your blog is to be proactive and fill the pipeline so that you always have a post ready to publish. Shifts in sales and marketing priorities can also open up new avenues for blog post topics. Pre-Fill Your Pipeline.

Tactics 50

Tactics Account Based Marketing Advertising Agencies ABM 50

Webbiquity

NOVEMBER 19, 2019

It’s clear from my analytics that this blog has the smartest readers on the planet. But, being among the smartest marketers anywhere, you are also careful in spending your company’s resources, or your agency’s resources, or even your own resources. Doesn’t cost you any more, helps support this blog (thank you!).

Tools 238

Tools Amazon Paid Search Agency Small Business Marketing 238

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

Biznology

OCTOBER 17, 2017

Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. It used to be thousands of dollars-per-post, but now brands and agencies are signing partner contracts with digital, social media, and online influencers. Their very first brand or agency!

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Webbiquity

AUGUST 17, 2021

One of the best ways to promote your website organically is to post your most popular awesome shareable blog posts through pins. I use Agora Pulse and am happy with it, but my blogger friend Nikola has been raving about Missinglettr for quite some time, so I’ll have to try that tool next. According to the Omnicore Agency, 77.1%

Social Media 359

Social Media Advertising Channels Media Business 359

Biznology

JANUARY 3, 2012

This is all according to your preference, but when it comes to a blogger outreach campaign, the decision is never so zero-sum, not nearly so either/or. However, in the meanwhile, getting those hundreds of posts on B-list-through-Z-list blogs insures that you start building your reputation as a player. You can always do both, right?

Blogger 80

Blogger Outreach Long Tail Marketing Lock-In 80

Convince & Convert

FEBRUARY 17, 2012

Marjorie Clayman is the resident blogger at www.margieclayman.com. Recently, Jay wrote a post here called The Only 4 Reasons agencies Should Care About Their Own Content. In a desperate effort to prove their value, I fear some agencies may try to guide their clients in areas where the agency lacks knowledge or expertise.

Advertising Agencies 116

Advertising Agencies Paid Search Agency Ad Agencies PR 116

Sprout Social

SEPTEMBER 20, 2016

Brooke recently spoke with Sprout about what it takes to start your own social media agency , the done-for-you social approach, and the importance of scaling when launching a business. How do you get people interested in your agency? Scaling the agency is an ongoing conversation. How did you develop your blog’s tone of voice?

Advertising Agencies 91

Advertising Agencies Paid Search Agency Social Media Ad Agencies 91

Writing on the Web

JUNE 19, 2013

After all, for small companies, hiring an expensive agency is often not feasible. Here are 4 top SEO tips for small businesses on a shoestring budget: Contribute to High Authority Blogs in Your Niche. Aim your energies at quality blogs. It will let you see the PageRank of every blog you visit instantly.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

Webbiquity

FEBRUARY 7, 2020

With this type of MBA, you can find opportunities in media companies, advertising agencies, amd public relation firms, as well as in digital marketing and advertising agencies. Mathew Jade is a business, finance and technology blogger who spends his entire day writing quality blogs.

Enterprise Management 246

Enterprise Management Startups Work Management Advertising Agencies 246

seo.co

JANUARY 31, 2023

Scaling your link building to the point that you receive daily, quality inbound links from other bloggers can take years. In this blog post we discuss: the difficulties in scaling link building and how to scale your broken link building with a great (internal or outsourced ) team.

Link Building 111

Link Building Ad Building Advertising Agencies Outreach 111

Biznology

FEBRUARY 13, 2018

I just submitted a proposal on behalf of Gerris Corp and a partner agency in response to a request for proposal ( RFP ) that actually gets it—and may well be the new normal. there was Abraham Harrison , my first digital PR agency. The RFP was for a year’s social media strategy consulting. 50’s a fail. Before Gerr.is

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Webbiquity

NOVEMBER 29, 2019

Reaching out to a reputable SEO company is a positive move as there are numerous benefits to working with an SEO agency as opposed to keeping it in-house. An SEO firm can help you implement a variety of strategies, provide a highly effective blogger outreach service, and produce better social media content or research and demographic studies.

Paid Search Agency 173

Paid Search Agency SEO Ad Building Companies 173

Writing on the Web

JANUARY 31, 2011

I’m glad to see that there are more agencies focusing on content marketing for small businesses. Readers like to feel like they know the blog writer and feel some of the blog writer’s personality and humanity come through. Blogs should not be looked at in the traditional sense as corporate communications.

Tips 100

Tips Advertising Agencies Digg Blogger 100

LeadSquared

DECEMBER 11, 2018

It’s called the SEMrush India Big Blogging Contest. The premise of the contest is simple – write a blog post (on a topic out of 100 predefined options) and promote it in any manner you choose. The contest will receive entries from the best agencies, bloggers and marketers across India. But that’s not all. Are you game?

Advertising Agencies 52

Advertising Agencies Paid Search Agency Content Marketing Marketing Automation Services 52

Martech

NOVEMBER 29, 2021

Many agencies and platforms out there claim to do incredible work, but it’s hard to know who to trust. Using a specialist link-building agency is the best overall option since they’ll use a number of different link-building strategies at their disposal to build high-quality backlinks to your website. 2) Outreach platform.

Link Building 103

Link Building Work Management Marketing Management Service 103

Convince & Convert

APRIL 20, 2010

But the reality is, your blog is probably a lot more broad than you think. The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. If you get a chance, please check out the white paper.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

LeadSquared

DECEMBER 12, 2018

It’s called the SEMrush India Big Blogging Contest. The premise of the contest is simple – write a blog post (on a topic out of 100 predefined options) and promote it in any manner you choose. The contest will receive entries from the best agencies, bloggers and marketers across India. But that’s not all. Are you game?

Advertising Agencies 51

Advertising Agencies Paid Search Agency Content Marketing Marketing Automation Services 51