Directive Agency

APRIL 13, 2018

Today we’re going to talk about SEM for B2B and the lessons that we’ve learned from 40+ accounts. One of the best parts of AdWords is there’s so much data available. We think that these are critical KPIs for every AdWords marketer, manager, or even advertiser to look at. Hi, everyone! We got you.

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Cost per Acquisition SEM Allocation Video Marketing 40

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. The Demise of Google+.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

SugarCRM

MARCH 7, 2016

Among the many inbound marketing tactics, one of the most valuable is search engine marketing (SEM). However, as we continue to create more content and become increasingly savvy as consumers of that content, there’s a lot of value that can come from taking a pay-per-click (PPC) approach to SEM. Using Google AdWords for SEM.

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Adwords Google Lead Scoring Lead Ranking 50

The Point

MARCH 16, 2010

Conversion rates, for example, the rate at which clicks convert to leads (and a key metric for B2B campaigns), can be improved significantly by reducing the number of irrelevant clicks. One of the easiest and most effective ways to improve the ROI from your search budget is through the use of negative keywords. job openings.

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The Point

FEBRUARY 24, 2015

The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program. which precise keywords are generating those actions at the lowest cost. Most B2B marketers only measure clicks and cost per click for the reasons stated above.

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Paid Search Agency Cost Per Click SEM Adwords 100

Webbiquity

AUGUST 9, 2012

Optimization projects normally start with keyword research to identify the most promising “head” search terms (short, frequently used keyword phrases), and over time, a site’s rank for these terms is closely watched (and often much fretted about). Looking at multiple b2b websites, in the U.S. This makes sense.

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Long Tail Marketing Lead Scoring Lead Ranking Adwords 100

Hubspot

MAY 13, 2016

Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. Neatly Organize Your Keywords and Ad Groups. Neatly Organize Your Keywords and Ad Groups. One of the most critical elements of your SEM campaigns is the organization of your keywords. So please, just don’t do it.

Adwords 28

Adwords Paid Search Agency Marketing Management B2B Marketing 28

Atomic Reach

MARCH 18, 2019

Andrew Goodman is a founder at Page Zero with a goal to bring some structure to the chaotic SEM segment. David Rodnitzky is a SEM and digital media specialist with a focus on mobile marketing and online advertising. com , Mercantila, and FindLaw, and a frequent speaker at numerous SEM conferences.

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Paid Content PPC Paid Search Agency SEM 102

Golden Spiral

JANUARY 20, 2017

Below, Chris discusses the reasons that B2B technology companies should make SEO & SEM part of their strategy in the coming year. Chris, now that we’re starting a new year, why should B2B technology companies add SEM/SEO to their marketing mix? How can B2B companies set themselves up for SEO/SEM success in 2017?

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Paid Search Agency Search Marketing SEM B2B Marketing 67

The Point

DECEMBER 12, 2014

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. You can determine whether or not a particular landing page needs help by going to the Keywords tab in your AdWords campaign and placing the cursor over the speech bubble next to the status of any keyword.

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The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. For B2B advertisers in particular, they make it easier to capture more robust lead information compared to Lead Generation Cards.

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Paid Content PPC Twitter Linkedin 100

Webbiquity

MAY 6, 2013

SEM changes take effect in a matter of minutes. • You decide which keywords, and how many, you’d like to show up on page one for, including popular phrases for which it may be very difficult to rank organically. You can add and drop keywords on the fly. • Organic search experiments can take weeks to show results.

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PPC Paid Search Agency Adwords Tips 100

Directive Agency

NOVEMBER 2, 2016

Managing your B2B Pay Per Click Services doesn’t have to be an over-strenuous experience like the stigmas suggest. First things first, you need to decide what kind of B2B digital marketing campaign your product/service requires. Is AdWords worth it? Or is organic B2B SEO a better option? Building a B2B Keyword List.

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Paid Content Work Management Marketing Management Service 49

SocialPilot

FEBRUARY 9, 2024

Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. He was named the ‘Best Marketer’ for 2 consecutive years by B2B Magazine. Bred has also written the book called ‘Advanced Google Adwords’.

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Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

DECEMBER 22, 2020

Avoid paid keyword traps. Sharing keyword intelligence is a standard best practice. Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. It's important to understand the intent behind search terms, because you want to avoid keyword traps.

PPC 101

PPC Work Management SEO Top of Funnel 101

Webbiquity

JANUARY 10, 2010

What’s the real optimal cost per lead for your SEM program? Though this post is aimed primarily at b2c e-commerce sites, b2b marketers may find a few useful takeaways as well. Finding Google AdWords Super Converter Keywords by MediaPost Online Media Daily. How can you improve conversion rates? Post this on Diigo.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

LeadSquared

NOVEMBER 22, 2019

What is the ideal conversion rate for Google Ads search campaigns in B2B marketing? The ideal conversion rate for B2B businesses is 9-10%, sometimes it can be more. Can you elaborate on top of the page bid option in AdWords? Do you use Facebook / Instagram Ads for B2B? What is the best platform to start with for B2B ads?

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PPC Lead Ranking Planning CTR 52

KEO Marketing

MAY 27, 2015

Full Service B2B marketing agency wins for dramatically increasing lead generation while decreasing cost per lead for global talent management solutions company. To achieve this objective, KEO Marketing developed a Google AdWords campaign to drive highly-targeted traffic to the Profiles International website. PHOENIX, Ariz.,

Search Engine Marketing 48

Search Engine Marketing Paid Search Agency Search Marketing Work Management 48

Adobe Experience Cloud Blog

JULY 23, 2009

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B.

CPC 48

CPC Cost Per Click B2B Thought Leadership Thought Leadership 48

Online Marketing Institute

APRIL 4, 2011

Besides Google Adwords and Bing, what other major PPC sevices are. Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

APRIL 4, 2011

Besides Google Adwords and Bing, what other major PPC sevices are. Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Smashmouth Marketing

DECEMBER 21, 2008

Is there really b2b value on Facebook? SEM or SEO? You see, SEM (or Google AdWords PPC advertising) is particularly good for keyword testing. Once you start to have success on the SEO front, you can scale back on SEM, but I always use SEM to a certain extent because different content appeals to different people.

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Budget Programs Social Media Paid Search Agency SEM 100

KEO Marketing

AUGUST 15, 2017

Pay-per-click: Google AdWords retargeting. There are many options including targeting those who visited your home page, other website pages, or by using keywords. LinkedIn and Facebook ads are an excellent way to enhance your subscriber base, direct people to a landing page, or simply create interest in your products and services.

Paid Content 48

Paid Content Paid Search Agency Top of Funnel Paid Social Agency 48

Smashmouth Marketing

DECEMBER 15, 2008

Is there really b2b value on Facebook? SEM or SEO? You see, SEM (or Google AdWords PPC advertising) is particularly good for keyword testing. Once you start to have success on the SEO front, you can scale back on SEM, but I always use SEM to a certain extent because different content appeals to different people.

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Hinge Marketing

MARCH 23, 2015

When some firms think of B2B marketing strategies, they think primarily of direct and outbound techniques – messages that you might send straight to clients or prospective buyers that you’ve identified. But the world of B2B marketing strategies has expanded, and the behavior of professional services buyers has changed.

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Work Management Marketing Automation Services Marketing Management Marketing Strategy 48

WebMarketCentral

SEPTEMBER 20, 2007

It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. That range includes both B2B and B2C ads (the latter tend to generate higher CTRs). On the B2B side, I'd place the average Google AdWords CTR in the range of 0.9-1.4%. 1.2%, 1%-2% and 3%-5%.

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CTR Adwords Practices Doubleclick 20

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 Screen out negative keywords (continuously screen them out!)

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Webbiquity

DECEMBER 7, 2017

If ever a platform needed artificial intelligence (AI) and machine learning, it’s Google AdWords. This is particularly true for B2B marketers hoping to exploit the potential of account-based marketing (ABM). Being smart about AdWords is essential. Being smart about AdWords is essential. What’s the problem with AdWords?

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Marketing AI Adwords Account Based Marketing ABM 154

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.;

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

Online Marketing Institute

NOVEMBER 2, 2009

Virtually every b2b buying decision involves some level of research on the web. Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. SEM gets you on the front page for any keywords you bid on, but only in the paid search results.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

LeadSquared

APRIL 5, 2016

I’m talking about the number of questions that came up at the ‘Google AdWords for Beginners’ webinar session and all the answers we had to write! If you missed the ‘Google Adwords for Beginners’ webinar, you can watch it here. MCC helps you to access multiple AdWords accounts at a time.

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Adwords FAQ Paid Content Webinar Metrics 52

WebMarketCentral

DECEMBER 3, 2009

What's the real the optimal cost per lead for your SEM program? 9 things you MUST know before you start any conversion rate optimization by Search Engine People Though this post is aimed primarily at b2c e-commerce sites, b2b marketers may find a few useful takeaways as well. How can you improve conversion rates?

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

Navigate the Channel

OCTOBER 25, 2023

Understanding Cost-Per-Click in Your B2B Paid Search Campaign There are a variety of important metrics to consider when optimizing your B2B paid search campaign, each with its own meaning and optimization techniques. The Elements of CPC in your B2B Campaign Maximum Bid Bid is the first and easiest factor to understand.

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Cost Per Click Paid Search Agency Work Management Marketing Management 65

Navigate the Channel

DECEMBER 6, 2022

Here’s what to understand about incorporating Google Ads B2B targeting in your content marketing mix. Choose Keywords Carefully. Also, do your keyword research to understand the industry in which your business lives. Keywords need to be as specific as possible to be successful in search. with 2.71%. What comes up?

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Paid Search Agency Google Ads Work Management 65

Heinz Marketing

AUGUST 24, 2021

It’s pretty much what happens to B2B Marketers when you advertise using Google Ads (or Bing or anything similar – at least in my experience.) You advertise against a set of keywords, have someone click your ad, your dollars flow to Google and you only find out after Google has your money whether it was worth it.

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Paid Search Agency Ideal Customer Profiles Advertising Agencies Google 109

Single Grain

APRIL 14, 2022

If you’re ready to truly maximize the ROI from your Google Ads spend, putting your campaigns in the capable hands of the best AdWords agency in town is a no-brainer. In this post, we'll not only provide you with a curated list of the best AdWords PPC agencies, but we'll tell you how to evaluate them and the benefits of hiring one.

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Paid Search Agency Advertising Agencies Adwords Paid Content 52

WebMarketCentral

JULY 14, 2008

The slowdown across some sectors of the economy is forcing B2B marketers to pull back on spending, yet continue to produce great results (or else). If your website is still optimized for the same keywords as 18 months ago (or longer), now is a good time to re-validate your key search phrases. Here are the highlights from the webinar.

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Enterprise Management Work Management Marketing Management B2B Marketing 20