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Trade media: Top tips for successful food & nutrition ingredients PR  

BDB

Steer clear of promotional material Your readers want quality insights – not promotional material. Steer clear of copy that overly promotes your solutions or your company, as readers will find this uninteresting. If you want to advertise your services, paid advertorial is the way to go.

PR 26
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Do Blog Posts Actually Lead to Purchases [New Data]

Hubspot

Additionally, because most blog sites allow you to embed videos, podcasts, and imagery, your company blog can also be a great place to promote your other marketing assets while still informing prospects about your brand. Here are a few quick tips. Remember, quality beats over-promotion. How to Lead Readers to Purchases.

Purchase 101
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How B2B influencer marketing will grow your brand

Sprout Social

We’ll explore need-to-know benefits, draw inspiration from real-world examples, and provide tips to shape your strategy. B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry.

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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Great content, promoted in these places, can earn significant additional distribution. Promoted Tweets. Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. Host and Promote Your Content. LinkedIn Sponsored Updates. Facebook Ads.

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How to Drive Engagement and Conversions Through Content Marketing

BenchmarkONE

This article shares tips for moving prospects through the sales funnel using content marketing. Create and promote this content to engage people who are curious about your services – that way, when they’re interested in progressing towards making a purchase, they will associate your company with that service. Source: Shopify.

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What Is Off-Page Optimization?

ClearVoice

Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. Azzollini McKinley had some great tips on how to attract customers in a way that builds their brands beyond links: Start with great content.

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Copywriting Do’s and Don’ts for Native Advertising Campaigns

Outbrain

Search and promoted listings. For example, editorial stories that function as in-feed ads can afford large word counts, whereas paid search units and promoted listings have less room to work with. Have any other copywriting tips for native ad campaigns? Paid search units. In-ad with native element units. Don’t: Be wordy.