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Can Small and Midsize Business Owners Pursue Content Marketing?

ClearVoice

Your content strategy encapsulates the creation, promotion, and maintenance of your small business’ content. . Advertorials or native content. Landing pages and microsites. Pro tip: While some small business owners have the time and will to create these types of assets, not all do. Blog posts. Digital newsletters.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). 7 Tips for Getting People to Your B2B Blog , June 4, 2010. 7 Old Fashioned Marketing Tips that Set You Apart , June 14, 2010. Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ).

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15 B2B case studies show how content marketing drives ROI

Biznology

LOGICALL : A company that focuses on inbound and outbound customer management solutions, uses content assets such as emails, microsite and ebook, Logicalis developed a thought leadership effort that supported sales teams by enabling custom messaging based on the prospects interaction with the campaign. The successful campaign earned a 23.5

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Earned-media micro-influencer marketing master class

Biznology

While disclosures are essential everywhere, they’re doubly so for “advertorial” content. The informational microsite. Ideally, earned-media is the goal of PR campaigns, so it’s up to you. Many of the B-D-list online influencers can get you what you need for less than a strong ad buy. Outreach: The Catch Is the More Important Part.

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3 Ways Content Fuels Your Online Reputation Management Strategy

Brandpoint

Microsites. While social media and blogs are typically used to grow a business’s online presence, businesses are also exploring microsites as a reputation management strategy. A microsite is a small domain with a few highly targeted pages. Paid content includes MAT releases , sponsored content and advertorials.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Pro Tip: Ask an influencer who’s a customer of yours to help you out by reviewing your product or service. Posters date back to the mid-nineteenth century as a terrific way of promoting events. Microsites. AT&T supports a social cause with a microsite while also building awareness for its new app. Photography.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

Pro Tip: Ask an influencer who’s a customer of yours to help you out by reviewing your product or service. Posters date back to the mid-nineteenth century as a terrific way of promoting events. Microsites. AT&T supports a social cause with a microsite while also building awareness for its new app. Photography.