Hubspot

MARCH 25, 2021

Additionally, because most blog sites allow you to embed videos, podcasts, and imagery, your company blog can also be a great place to promote your other marketing assets while still informing prospects about your brand. Here are a few quick tips. Remember, quality beats over-promotion. How to Lead Readers to Purchases.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

Digital B2B Marketing

OCTOBER 15, 2013

Great content, promoted in these places, can earn significant additional distribution. Promoted Tweets. Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. Host and Promote Your Content. LinkedIn Sponsored Updates. Facebook Ads.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Outbrain

AUGUST 15, 2018

As native advertising continues to grow in popularity, gone are the days of traditional banner ads and pop-ups. Whereas banners and pop-ups appear intrusive to readers, native ads flow more naturally with their surrounding content. Search and promoted listings. Paid search units. In-ad with native element units. Don’t: Be wordy.

Paid Content 35

Paid Content Copywriting Advertisements Advertising 35

Martech Advisor

NOVEMBER 1, 2019

When browsing publication websites or social media platforms, you might have come across posts with titles such as Sponsored Posts , Promoted Stories, or Recommended for You. So, unlike banner ads, native ads look like part of the interface and don’t interrupt the UX. They can be considered modern advertorials.

Paid Content 54

Paid Content Advertising Benchmark Advertisements Advertising 54

Outbrain

JANUARY 24, 2019

They are an effective way to overcome some of the obstacles faced by affiliate marketers – banner blindness, ad fatigue, and negative perceptions about aggressive advertising tactics. It’s true, content pages like advertorials or promotional articles are important. Native ads work because they don’t look like regular ads.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Advertorials 40

Convince & Convert

DECEMBER 30, 2015

Pro Tip: Ask an influencer who’s a customer of yours to help you out by reviewing your product or service. Posters date back to the mid-nineteenth century as a terrific way of promoting events. Pro Tip: Supporting social causes is a fantastic way to create shareable content. Photography. News Releases and Pitches.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

Pro Tip: Ask an influencer who’s a customer of yours to help you out by reviewing your product or service. Posters date back to the mid-nineteenth century as a terrific way of promoting events. Pro Tip: Supporting social causes is a fantastic way to create shareable content. Photography. News Releases and Pitches.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168