Martech

OCTOBER 19, 2022

Programmatic advertising gives you all those good, actionable insights into campaign performance. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising? Table of contents What is programmatic advertising? How does programmatic advertising work?

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Bannerflow

MAY 18, 2021

It’s no secret that the past year has been pretty heavy going for the travel industry and its advertising. It’s a perfect storm, meaning the travel industry will need to adapt when it comes to its advertising. And display advertising could be just the key to success! Video travel advertising can make a bigger impact.

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Digilant

OCTOBER 4, 2023

Many factors have contributed to the exorbitant growth of programmatic digital advertising: better technology, a need for better targeting, and the introduction of mobile phones, to name a few. Experts no longer question the validity of programmatic marketing or if advertisers use it. These ads were about reach, not relevance.

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Martech

MARCH 14, 2022

The revelation that Gannett sent billions of ads to the wrong places is raising fresh concerns about reliability in programmatic advertising. The Wall Street Journal reports the publisher “provided inaccurate information to advertisers for nine months, misrepresenting where billions of ads were placed.” Processing.Please wait.

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Digilant

FEBRUARY 21, 2024

We’re excited to announce our new video series, “Countdown to the Cookieless Future,” aiming to demystify the impending shift in digital advertising due to the depreciation of third-party cookies in Chrome and outline proactive steps for advertisers.

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Martech

FEBRUARY 20, 2023

Connected TV (CTV) targeting has long been anticipated to revolutionize advertising. The benefits of CTV advertising With data from streaming services and smart TVs, advertisers can create highly targeted campaigns that reach the right audience based on content and timing. How long they watched it. Whether they engaged with it.

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Martech

FEBRUARY 23, 2022

Adobe Advertising Cloud now supports LiveRamp’s RampID across a range of channels, including desktop display and video, mobile web and apps and connected TV (CTV). Advertisers will also be able to connect to authenticated inventory from publishers using LiveRamp’s Authenticated Traffic Solution (ATS).

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Martech

NOVEMBER 22, 2021

Demandbase, the ABM software platform, has launched Audience Management Destinations, a new solution which enables account-based advertising on a range of platforms associated more with B2C than B2B activity. The post Demandbase brings account-based advertising to consumer platforms appeared first on MarTech. Why we care.

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illumin

OCTOBER 13, 2023

Before exploring programmatic audio advertising, it is essential to understand the foundational principles. Programmatic advertising has had a significant impact on the world of digital marketing over the past two decades. What is audio advertising? billion by 2027. billion by 2027.

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Valasys

MARCH 1, 2024

One such strategy that has proven to be invaluable is paid search advertising. Did you know that businesses make $2 for every $1 spent on pay-per-click (PPC) advertising? In this post, we’ll explore six benefits of paid search advertising and its pivotal role in achieving marketing conquests.

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Bannerflow

NOVEMBER 22, 2021

As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond could be key to maintaining relevance and customer loyalty. Here, we review the data to investigate the display advertising trends entertainment brands can use to maintain success. The 5 key entertainment display advertising trends.

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illumin

DECEMBER 4, 2023

How will this impact advertisers? The question at the top of every advertiser’s mind in times of change is: how is this going to impact my strategy? As the company transitions to include a broader range of content, marketers will need to consider how their audiences will intersect. Follow @illuminHQ

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Bannerflow

DECEMBER 9, 2020

Online advertising trends for 2021 promise to be very interesting. Indeed, while 2020 has been a strange time for marketers, the advertising trends highlighted in last year’s blog are proving extremely relevant. Those who honed in on their online advertising strategies thrived. In-game advertising.

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QuanticMind

SEPTEMBER 22, 2023

So, let’s lift the lid on how marketers can stand out from the pack with a gold-medal digital advertising campaign: Brewing With Great Ingredients Knowing that all beer essentially starts with water, malt, hops, and yeast, what makes some beers rise above the rest? Advertisers can also leverage trends to better connect with their audiences.

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Choozle

JUNE 17, 2021

These changes present new challenges for marketers trying to connect with students through digital advertising. In addition to the traditional forms of advertising, like TV and radio commercials, and ads on billboards, transit, and print media, digital advertising has become another key channel in reaching college students.

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Go Beyond SEO

APRIL 26, 2023

Pay-per-click advertising allows law firms to reach potential clients who are actively searching for legal services online. LinkedIn Ads for Law Firms LinkedIn Ads can be an effective advertising option for law firms looking to reach a highly targeted, professional audience.

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Go Beyond SEO

APRIL 26, 2023

Pay-per-click advertising allows law firms to reach potential clients who are actively searching for legal services online. LinkedIn Ads for Law Firms LinkedIn Ads can be an effective advertising option for law firms looking to reach a highly targeted, professional audience.

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Digilant

AUGUST 10, 2021

As advertisers are keenly aware, consumers are constantly switching between media and channels to consume and interact with content. Knowing that digital audio is a constant (and large) source of content consumption gives advertisers a huge window of opportunity to reach consumers as they move throughout their day.

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SmartBug Media

APRIL 27, 2023

We covered how digital advertising is evolving in our recent SmartTake Webinar: HubSpot Advertising & a Cookieless Future. Third-party data exists largely to support digital advertising in companies—which means it’s great for advertisers but not for consumers. What are the pros and cons of first-party advertising?

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Bannerflow

JANUARY 21, 2021

These are the best display advertising campaigns of 2020. At Bannerflow we are proud that for many of our customers our advertising platform was up to the task when it mattered most. At Bannerflow we are proud that for many of our customers our advertising platform was up to the task when it mattered most. Winter 2020: ATG.

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Bannerflow

SEPTEMBER 27, 2021

Display advertising trends in 2021 are both fascinating and varying. According to the latest eMarketer research , US display advertising is predicted to grow 27.5% And around the world it is a similar story – display advertising continues to grow. How did the 2020 UEFA European Championship impact display advertising trends?

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Bannerflow

MARCH 18, 2021

The Winter of 2021 is over and here at Bannerflow we are proud to announce the first winner of our 2021 best display advertising campaign. And It’s service is available across several European markets, it produces advertising, in-house, which covers a range of digital channels. And the winner?

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Bannerflow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. By the end of 2021, Statista predicts social advertising spend could reach $153,974 million – that’s projected to grow by 10.93% annually to $233,137 million by 2025.

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Choozle

MAY 20, 2020

Dubbed radio’s younger sibling, podcasts have grown up as they have implemented programmatic advertising placements to help marketers reach highly-desirable demographics with their audio ads. With rapid growth, marketers are evaluating how podcast advertising can be used in their brand awareness campaigns. How does it work?

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Search Engine Journal

JUNE 27, 2022

Marketers running ads on TikTok can now optimize their campaigns with flexible attribution windows ranging from one day to 28 days. The post TikTok Advertisers Can Now Set Custom Attribution Windows appeared first on Search Engine Journal.

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Bannerflow

DECEMBER 8, 2021

Programmatic advertising is experiencing a period of change and if there ever was a time to be aware of the latest trends in this ad space, it’s now. This will see evolution within programmatic advertising, but its position as an integral digital marketing tool will remain strong. Read on to find out more. Post-cookie solutions.

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Search Engine Journal

JULY 11, 2023

Microsoft Advertising's latest updates include AI-enhanced predictive targeting, RSA improvements, and a range of other features designed to optimize ad performance and streamline advertising processes.

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NuSpark Consulting

DECEMBER 12, 2018

As content becomes more and more powerful and effective, the lines are becoming blurred between advertising and editorial material. Well maybe, but It actually offers a range of benefits for both the publisher and the reader. #1: Let’s face it, nobody shares advertising material. 1: Gives You Greater Control.

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Bannerflow

MAY 12, 2023

Google Optimize, a powerful tool for website optimization and A/B testing, has long been a go-to solution for advertisers seeking to enhance their online marketing strategies. This news has left many advertisers pondering the implications and seeking alternatives as this was the only big advertising platform to offer a free plan.

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Forrester B2B

MARCH 15, 2022

Should you choose a B2C-focused advertising platform to advertise to consumers and a separate B2B-focused advertising platform to advertise to business buyers? Or, are there advertising platforms that can do both and do it well enough to cover the range of B2C and B2B use cases across your company?

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Bannerflow

NOVEMBER 16, 2021

There are, therefore, key learnings to take away and utilise for retail display advertising moving forwards. Staying on top of retail and consumer display advertising trends is essential for marketers and advertisers. What will we be discussing in this guide to consumer display advertising trends? Green Monday.

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Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

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Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

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Bannerflow

JANUARY 20, 2020

During 2019, across billions of impressions, and countless advertising campaigns, four display ad campaigns stood out. These quarterly winners of the Bannerflow display ad campaign of the season competition were examples of the very best display advertising. Read our interview with campaign creator Kasper Sierslev of Georg Jensen here.

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Sprout Social

JULY 15, 2020

Besides those marketing tactics, you could also invest in paid advertising on TikTok to further boost your brand’s impact on the app’s audience. With the app’s immense popularity, TikTok ads could be a great addition to your social media advertising strategy. TikTok advertising is rapidly evolving as the platform grows.

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Bannerflow

NOVEMBER 9, 2020

Personalisation within display advertising is growing ever more important. Therefore, in this article we will explain the different types of personalisation you can do with display advertising to drive results. Audience personalisation in display advertising. Including: Audience personalisation. User journey targeting.

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SmartBrief - Marketing

SEPTEMBER 18, 2023

It used to be simple: Selling on Amazon meant you advertised on Amazon. To sell on your direct-to-consumer website, you advertised on the rest of the internet. The result of using off-Amazon channels is an advertising cost of sales ( ACoS) measured by cost per action (CPA), which can be lower than with Amazon Sponsored Product Ads.

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