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Best CMS for News Websites and Large-Scale Publishing [2024]

RebelMouse

Key Findings: Selecting the right CMS is critical for news websites. The ideal CMS for news websites is based on your specific needs, whether for large-scale publishing, AI automation, omnichannel distribution, or smaller news outlets. Why Should Publishers Use a CMS for News Sites?

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Simplify the Higher Ed Online Application Process with Inbound Marketing

SmartBug Media

However, if you consider the technological savvy exemplified by today’s applicants, HEI could be well-suited to position themselves to utilize inbound marketing for higher ed to its fullest potential. Today’s applicants are used to being delighted with web experiences that are simple, mobile-friendly, streamlined, and relevant.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Ride the Rise of Mobile. Ride the Rise of Mobile. More than half of the world’s web traffic comes from mobile devices, so if you’re not implementing a mobile-first strategy, then you’re ignoring more than 50% of your potential leads. Ensure that your content is responsive on any mobile device. Go Multichannel.

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Three Crucial Classes of Marketing Analytics Tools

Webbiquity

To help perform this analysis and answer these types of questions, marketers can utilize three broad classes of content marketing analytics tools. Multi-channel performance: TrackMaven and Rival IQ enable you to compare your activities and results to those of competitors across social media, SEO, and pay-per-click (PPC) advertising campaigns.

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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Here’s a rundown of five relevant categories of MarTech and some of the key tools to consider: Advertising & Promotion. While advertising is not as primary in the A/E/C industry as it may be in others, there is still a need to get your firm’s message out into the marketplace.

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The Potential Impact of Gen Z on SEO

Moz

These filters allow them to quickly process the tremendous amounts of information they encounter each day to hone in on what they actually care about, uniquely preparing them to glaze over advertising attempts (as they’ve been conditioned to do basically since birth). Zoomers working as SEOs.

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What Is Demand Generation?

ClearVoice

Online and mobile surveys as well as virtual or in-person focus groups give you a good indication of customer loyalty and uncover problems that you can address more quickly to retain customers and further new lead opportunities. Now, it’s about finding as many ways as possible to partner on reaching, attracting, and retaining customers.