Martech

FEBRUARY 6, 2024

The viral nature of TikTok makes the platform attractive to creators and brands alike, especially for the critical 18-55 demographic, said La Vecchia. Advertisers unfollowing X The numbers appear to back up the sense of a vacuum left by X advertisers. In total, the group of 2023 Super Bowl advertisers spent $48.4

Advertising Agencies 110

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 110

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. The Decline of TV Advertising. TV advertising spend actually climbed 16% from 2010 to 2017 , according to analysis by ARK Investment Management. The Rise of Digital Advertising.

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Digilant

MAY 21, 2024

In this article, we’ll explore the fundamentals of advanced TV advertising, its impact on audience engagement, and how marketers can make the most of this tremendous channel. What Is Advanced TV Advertising? Let’s look at some examples.

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Advertising Channels Paid Search Agency Practices Advertising Agencies 40

Digilant

APRIL 11, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 3: Implement Measurement Tools from the Start In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

Porch Group Media

NOVEMBER 4, 2022

advertisers will spend about $38.83 Viewers can view your advertisements through connected TV advertising when they watch movies, videos, and TV shows. After this, you can select an advertisement type for your campaigns, such as a display advertisement or a video. Video Podcast] The Rise of CTV Advertising.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Martech

AUGUST 7, 2023

The campaign: NC Fusion is running 15-second teaser ads locally during the World Cup on broadcast and cable. The channels he does use are Facebook and Instagram, which appeals to an older demographic. That allows people to say yes, this is how you make it to professional levels.” It says that girls are dropping out and why.

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Choozle

FEBRUARY 12, 2021

Not only is the media landscape fractured from a viewership perspective, but the advertiser opportunity is more multidimensional than it was five or 10 years ago. 10:41 – As a marketer or advertiser, what’s available for them for connected TV around special events and sports? Megan (04:33). So, there’s the trackability aspect.

Buy 65

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Contently

DECEMBER 8, 2016

A big TV event gets broadcast. The precipitous decline was driven almost entirely by one demographic: 18-34 year old adults, whose ratings were down an incredible 31 percent. Some, sans cable subscriptions, simply tuned out. Yet brands are still spending plenty of money on TV advertisements. Millions of people watch it.

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

Martech Advisor

JANUARY 8, 2020

Streaming services are the new kings of online entertainment, but fraudsters are stealing from the advertising jewels in their crown. It’s no surprise then that advertisers are keen to reach the audience demographic that streaming attracts, and many channels need their ad spend in order to keep expanding.

Mobile Advertising 53

Mobile Advertising Cable Click Rate Broadcasting 53

Sprout Social

SEPTEMBER 3, 2020

The fact that you don’t have to pay-to-view is an added bonus versus old-school cable. In terms of Twitch marketing, the site’s demographics skew on the younger side. Before you worry about advertising on Twitch in any form, it’s crucial to understand the basics of how the platform works. Good question!

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Advertising Agencies Paid Search Agency Brand Identity Branding 130

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. The diversity of YouTube demographics extends to the B2B world too. YouTube’s popularity spans 91 countries and 80 different languages , covering about 95% of the global online population.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Content Standard

SEPTEMBER 2, 2016

The appeal to advertisers is very similar to TV advertising, except that it can be even more precise by layering behavior, demographics, and location information into a brand’s ad deployments. Users can see advertisements for Stories at the top of their feeds, but they aren’t exposed to the feature organically.

Video Marketing 70

Video Marketing Planning Best Practices Paid Search Agency 70

Content Standard

JULY 15, 2015

He asked the crowd , “Why wouldn’t Coca-Cola bid against NBC for the broadcast rights to the Olympics? Interruption advertising—traditional methods like commercials and billboards that audiences are becoming desensitized to. All age groups and demographics have fallen in love with Modern Family.

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NuSpark Consulting

FEBRUARY 3, 2023

Encompassing connected TV, OTT, and YouTube, this sector continues to grow and presents advertisers with opportunities to market their products. In fact, according to Nielsen , streaming viewership reached new heights in July 2022, exceeding cable usage for the first time.

Cable 130

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Martech

APRIL 29, 2022

Connected TV and OTT advertising represent the digital transformation of traditional linear TV publishers following the rise of streaming platforms and mobile viewing, and they are engaging viewers through on-demand, live and cross-channel experiences. In this piece, we’ll dive into connected TV and OTT advertising.

Advertisements 77

Advertisements Advertising Marketing AI Mobile Advertising 77

Martech Advisor

NOVEMBER 5, 2019

Programmatic advertising is on a disruptive ride with new technologies such as artificial intelligence, machine learning, voice search and digital OOH attracting most advertisers. It is a far cry from the TV ads of yore that segmented customers based on demographics alone! AI in programmatic advertising.

Advertising Agencies 100

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Choozle

APRIL 14, 2020

So, it shouldn’t be a surprise that advertising on connected TV is currently one of the fastest-growing channels in digital advertising. Read our deep-dive into connected tv advertising. Here are a few of the most common terms that you will come across as you leverage connected TV for your digital advertising campaigns.

Ad Frequency 53

Ad Frequency Cable Ad Exchange Paid Search Agency 53

Valasys

JANUARY 9, 2020

The statistics related to YouTube Usage Demographics & Age of the Users: YouTube continues to grow every year. According to a press release by YouTube , its users exist in more than 91 countries & the video advertising platform offers support in 80 different languages, covering 95% of the global internet population.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Content Standard

DECEMBER 6, 2017

million monthly creators and influencers, the top five percent of broadcasters, whose passion for gaming inspired large, loyal fan bases. These ready-made communities were not just watching someone play a game—the broadcasters appeared on-screen, talking live as they played, while viewer chat dominated the right of the screen.

Advertising Channels 45

Advertising Channels Brand Identity Branding Peer-to-peer 45

Webbiquity

FEBRUARY 10, 2015

Brand ads on social networks were among the least trusted form of advertising, significantly lower than trust in ads viewed in traditional media. And yet – 80% of brands advertised on social media sites in 2014. But only 14% trust advertisements. ( #Socialnomics 2014 ). ” ( Experience: The Blog ). DashBurst ).

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Convince & Convert

APRIL 27, 2012

If I run an ad on AMC or A&E or some cable network, I can give you a pretty good estimate how many people saw that ad. They’re getting information broadcast from them. That’s another broadcast. It’s an estimate, but an estimate works within some kind of parameters, right? It’s a really interesting.

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Hubspot

SEPTEMBER 17, 2018

Brand videos are typically created as a part of a larger advertising campaign , showcasing the company’s high-level vision, mission, or products and services. Video experts often credit 24fps with a more “cinematic” look, while 30fps is more common, especially for videos that need to be projected or broadcasted. Brand Videos.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101