article thumbnail

How Content Marketing Directly Improves Sales

Marketing Insider Group

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. Quick Takeaways. We Live in a Digital Marketplace.

article thumbnail

What Is Cost Per Lead, and How Can You Use It To Improve Your Marketing?

Marketing Insider Group

It seems like all you have to do is think about marketing and you’ll start seeing endless ads for companies promising foolproof lead generation. The name of the game in marketing is fine-tuning your application of proven strategies through testing and reviews. How do you know which tactics work and who’s just blowing smoke?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Measure Social Media ROI for B2B Brands

Oktopost

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. We are judged by results and the decisions we make about where to invest to get the highest return. Yet, organic social media is one channel that still delivers consistent results. Why Measure Social ROI.

article thumbnail

Why This Amount Is All the Marketing Budget You Need

Marketing Insider Group

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

article thumbnail

40 Marketing KPIs Your Team Needs to Track

Zoominfo

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

article thumbnail

How to Boost Your ROI During a Content Drought

Webbiquity

Business owners and marketers have had to quickly and repeatedly adapt their strategies , redefine how they do branding , and adjust their infrastructure in these unprecedented times. Among the aspects proving to be particularly challenging is content marketing. Content alignment with the buyer journey.

article thumbnail

Realize the Value of Your Organic Traffic With a Content Value Tracker

Contently

Content value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. But to truly maximize content value, you need to have a way to measure your content’s impact.