Vidyard

JUNE 8, 2017

While the medium was invented somewhere around 2000, Apple’s decision to add podcasts to iTunes in 2005 thrust a new light, and new subscriber base, onto the concept of short-form audio content. Fast forward over ten years, and a new medium has grown from this already popular content channel. That’s a big audience.

Video Marketing 67

Video Marketing B2B Thought Leadership Business Thought Leadership 67

LeadSquared

APRIL 13, 2021

In such a situation, video-based marketing is a powerful tool for brands to convey their message. With videos, brands can personalize the marketing journey and develop a one-on-one connection with their potential customers. The reason for this change is that videos give the viewer a more personalized viewing experience.

Planning 52

Planning Video Marketing Marketing & Strategy Marketing Strategy 52

Marketing Insider Group

NOVEMBER 23, 2023

In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. And of course, narrative has been a medium of communication for as long as the human mind could comprehend a story.

Content Marketing 208

Content Marketing Work Management Paid Search Agency Marketing Management 208

Zoominfo

JANUARY 21, 2019

The Beginner’s Guide to YouTube for B2B Marketing. Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day.

Planning 164

Planning Work Management Zoominfo Storytelling 164

ClickZ

AUGUST 6, 2020

In a nutshell, both content consumption on CTV and ad spend are climbing while the ad budgets on traditional television are decreasing. Most of the cash will end up in the pockets of such ad-supported giants as YouTube, Roku, and Hulu. When it comes to efficiency, video ads on connected TV should be the should be the choice you make.

Advertisements 103

Advertisements Advertising Television marketing Paid Search Agency 103

ClearVoice

MAY 14, 2021

A marketing vehicle describes the various mediums used by brands to reach and target their key audience — from digital methods to in-person interactions and engagements. . First, it’s served as a Facebook advertisement, then a video ad on Instagram stories. Then, your best friend forwards you a TikTok video about the brand.

Advertising Agencies 52

Advertising Agencies Planning Television marketing Paid Search Agency 52

Hubspot

AUGUST 14, 2017

When I read that the average American spends five-and-a-half hours per day watching video content, I scoffed -- because between video explainers on Facebook, Game of Thrones , and Netflix, that average is closer to my daily minimum time spent watching videos. I'm talking about the "pivot to video.". August 7, 2017.

Video Marketing 78

Video Marketing Top of Funnel Lead Scoring Lead Ranking 78

Adobe Experience Cloud Blog

JULY 28, 2017

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Almost every brand already has a video marketing strategy , and many have begun to test live stream marketing. Dunkin’ Donuts went 12 minutes.

Campaigns 134

Campaigns Planning Tips Brand Identity 134

ClearVoice

FEBRUARY 1, 2022

Amber Whittington is a California-born Youtuber, actress, basketball player, activist, and the Founder of Amber’s Closet. She began gaining massive attention after her 2012 YouTube Video, “Ask Amber.”. You can find her on Facebook , Instagram , Twitter , YouTube , and her website.

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98

Vidyard

JULY 28, 2016

Video is winning the content race. But is it all rainbows and butterflies for marketers using video? Sure, YouTube is the second largest search engine in the world. And yes, people are spending the majority of their time on social media watching videos. Because video is just that … it’s a medium.

Research 50

Research Video Marketing Forrester Planning 50

Vidyard

JULY 20, 2016

Video is winning the content race. But is it all rainbows and butterflies for marketers using video? Sure, YouTube is the second largest search engine in the world. And yes, people are spending the majority of their time on social media watching videos. Because video is just that … it’s a medium.

Research 50

Research Video Marketing Forrester Planning 50

Vidyard

NOVEMBER 11, 2013

Two weeks ago I shared my ideas as to the current state of video marketing with a small glimpse into the future, but in today’s post I want to bust out the crystal ball and tell you what I see coming in the next year onwards. The future of the Internet is television There has been a shift in living room media.

Video Marketing 65

Video Marketing Television marketing Planning Cable 65

Content Standard

NOVEMBER 3, 2015

Video consumption has reached its tipping point. consumers under 45 years of age spend even amounts of time consuming both digital video and television. Individuals between ages 16 and 45 spent a little over three hours every day watching online video. According to a new study, U.S. Stagnating Cable Consumption.

Cable 40

Cable Video Marketing Television marketing Broadcasting 40

Vidyard

MARCH 11, 2014

They are two people you might not expect to find in the same room together, let alone in an exclusive interview, but Zach Galifianakis and President Obama are making news today with their entertaining video release. The White House has basically used a familiar YouTube channel to reach young voters and plug Obamacare in a pretty amazing way.

Video Marketing 51

Video Marketing Youtube Television marketing Advertising Mediums 51

SnapApp

JULY 21, 2015

Video marketing has been around for a long time. Since the first advertisement aired on television, we have been bombarded with commercials. It’s clear that videos impact us in a unique way. It’s clear that videos impact us in a unique way. But how do you go about designing and executing on a video marketing strategy?

Webinar Metrics 48

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 48

EMagine B2B Blog

AUGUST 22, 2019

Quibi, a contraction for Quick Bites, is a new media start-up developing a platform to deliver custom produced video entertainment consumed exclusively on your smartphone. The rules for production are simple, smartphone is the medium, and feature films will be doled out in 8-minute ‘bites’ – the typical span between commercials.

Mobile Marketing 55

Mobile Marketing Mobile Advertising Advertising Mediums Television marketing 55

Digilant

MAY 11, 2023

Therefore, advertisers must adopt a video-first mindset when crafting their media plans, allocating a substantial portion of their video budget toward streaming content across CTV/OTT. According to the IAB’s 2022 Video Ad Spend and 2023 Outlook Report, creator-driven video is perceived as premium by nearly two-thirds of buyers.

Budget Programs 40

Budget Programs Allocation Advertising Agencies Paid Search Agency 40

Sprout Social

SEPTEMBER 24, 2018

Video is a content goldmine. 500 million people watch Facebook videos every day. More than a billion people are active on YouTube. As the most popular image-based social platform in the world, it’s no wonder that Instagram wants its piece of the video pie. IGTV videos play both in the IGTV app and Instagram app.

Verticals 103

Verticals Youtube Ad Frequency Ideal Customer Profiles 103

Digilant

JUNE 11, 2019

Which is why television and retail – yes, the industries these brands sought to challenge in the first place – are having a resurgence. So dust off your TVs and take a walk downtown, because those brands you’ve been seeing online just might be making a physical stop near you sometime soon: Why Television? : And if so, how?

Brand Identity 40

Brand Identity Branding Television marketing Paid Search Agency 40

Digilant

JUNE 11, 2019

Which is why television and retail – yes, the industries these brands sought to challenge in the first place – are having a resurgence. So dust off your TVs and take a walk downtown, because those brands you’ve been seeing online just might be making a physical stop near you sometime soon: Why Television? : And if so, how?

Brand Identity 40

Brand Identity Branding Television marketing Paid Search Agency 40

Digilant

JUNE 11, 2019

Which is why television and retail – yes, the industries these brands sought to challenge in the first place – are having a resurgence. So dust off your TVs and take a walk downtown, because those brands you’ve been seeing online just might be making a physical stop near you sometime soon: Why Television? : And if so, how?

Brand Identity 40

Brand Identity Branding Television marketing Paid Search Agency 40

EMagine B2B Blog

AUGUST 22, 2019

Quibi, a contraction for Quick Bites, is a new media start-up developing a platform to deliver custom produced video entertainment consumed exclusively on your smartphone. The rules for production are simple, smartphone is the medium, and feature films will be doled out in 8-minute ‘bites’ – the typical span between commercials.

Mobile Marketing 40

Mobile Marketing Planning Mobile Advertising Advertising Mediums 40

Vidyard

MARCH 27, 2017

This is the basic premise of a pre-roll—those annoying ads that play before the video you actually want to watch. It’s not because pre-roll is a bad medium. I chose the Eat 24 video as an example because it proves that you don’t need a massive budget or an elaborate premise to be successful. Well, maybe not. Not impressed?

Paid Search Agency 65

Paid Search Agency Ads Budget Programs Advertising Mediums 65

Content Standard

DECEMBER 8, 2016

According to a report from Magisto , Millennials at small- to medium-sized businesses are far outpacing their baby boomer counterparts when it comes to embracing digital content strategy. Millennials are also more video savvy than their older colleagues. Social and video are natural content strategy allies. Going Digital First.

Planning 40

Planning Allocation Marketing Budget Creation Emarketing 40

Directive Agency

JUNE 7, 2018

Don’t miss a video! Subscribe to YouTube! Here is the video abo ve in blog format. Historically, people would gather information through friends, through television, through the radio, through the newspaper, and now it’s changed, right? Thank you so much for watching this video. We got you.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Process 40

Contently

MAY 11, 2016

During his time at State Farm, Johnson also helped the marketing team shift its focus from traditional TV commercials to more engaging video content across different mediums. “We We always see this positive correlation between running TV ads and eventual sales, but people aren’t clicking on their televisions,” he said.

Paid Search Agency 60

Paid Search Agency Companies Advertising Agencies Content Marketing 60

Contently

DECEMBER 6, 2016

They were willing to do so because the medium itself was so novel. A regular YouTube video of someone playing a guitar wasn’t interesting. When Bieber was 13, music marketer Scooter Braun accidentally clicked on one of Bieber’s acoustic guitar home videos. People bought furs in anticipation of this screening.

Television marketing 60

Television marketing Content Marketing Brand Identity Branding 60

Vidyard

MARCH 27, 2017

This is the basic premise of a pre-roll—those annoying ads that play before the video you actually want to watch. It’s not because pre-roll is a bad medium. I chose the Eat 24 video as an example because it proves that you don’t need a massive budget or an elaborate premise to be successful. Well, maybe not. Not impressed?

Paid Search Agency 50

Paid Search Agency Ads Budget Programs Advertising Mediums 50

Vidyard

JANUARY 30, 2014

At the start of November I put together ten video marketing predictions , and it’s pretty cool that – just one month into the new year – we’ve seen three of them play out. Nonetheless, based on the popularity of streaming media sites like Netflix and Hulu, on-demand video content is certainly the way of the future.

Brand Identity 51

Brand Identity Branding Paid Search Agency Television marketing 51

Content Standard

APRIL 9, 2018

LEGO built on this success with a wide range of video content, starting with direct-to-video films and quickly expanding into theatrically released feature-length movies and TV series. Cavemen , a 30-minute family sitcom ordered by ABC, aired on televisions around the US in October of 2007. Work With Professionals in the Medium.

Brand Identity 87

Brand Identity Branding Top of Funnel Content Marketing 87

Valasys

APRIL 27, 2020

For example, with a continuous surge in the consumption of online videos, digital marketers can plan to amplify their use of ad-supported premium video streaming and mobile gaming. Use Video Content. Convey your company culture and values through high-quality video content to reflect optimism and kindness and inspire hope.

Paid Search Agency 69

Paid Search Agency Content Marketing Advertising Agencies Webinar Metrics 69

Convince & Convert

AUGUST 19, 2021

Social selling of consumer products often includes sharable “unboxing video experiences” posted by influential reviewers and fans. They range widely in production values, but the secret is not just in the video. Using the Right Medium. Increasingly, the preferred medium for this type of social influence is video.

Video Marketing 188

Video Marketing Advertising Mediums Social Media Television marketing 188

Moz

APRIL 9, 2020

They are also publishing how-to videos for simple home plumbing and offering advice regarding sanitary products. Professionals seeking to maintain client relationships during this pause in business can head to YouTube, like R’s Just Hair Salon’s chief hairstylist Ruchi Sawhney, to demo do-it-yourself beauty tips. Being the helpers.

Paid Content 76

Paid Content Business Work Management Paid Search Agency 76

Single Grain

OCTOBER 12, 2023

In today’s digital age, video marketing is rapidly becoming the gold standard for both B2C and B2B enterprises — and it’s not hard to see why. More than 80% of traffic online is video traffic. After reading this post, you’ll be inspired by successful video content marketing examples. Updated October 2023.

Video Marketing 98

Video Marketing Webinar Metrics Youtube Content 98

Outbrain

NOVEMBER 1, 2021

The classic example of this would be renting out a billboard, but there are many more avenues that local advertisers can take , such as radio, television, and even digital channels, like social media and blogs. Video advertising. By optimizing video ads, small businesses can provide a better viewing experience than mere text or images.

Small Business Marketing 29

Small Business Marketing Paid Content Advertising Agencies Paid Search Agency 29

readwrite

AUGUST 26, 2010

It’s been nearly 40 years since cigarette advertisements on television and radio were banned in the U.S., and earlier this summer new regulations went into effect prohibiting tobacco companies from sponsoring events, but now the tobacco industry may have found a new, unregulated medium to advertise on – the Internet.

Advertisements 40

Advertisements Advertising Web 2.0 Television marketing 40

Bluetext

MARCH 8, 2018

But Hootsuite rose to immense popularity by playing off a popular theme, the HBO television series “Game of Thrones.” It created a video called “ Game of Social Thrones ,” using graphics and music similar to the television show to demonstrate its capabilities. Instead, GoPro focuses on its users. appeared first on Bluetext.

Marketing & Strategy 20

Marketing & Strategy Marketing Strategy Top of Funnel Marketing Management 20