Choozle

MARCH 20, 2024

Video Streaming Market Just how big is the video streaming market? As a result, online video services like Netflix, Hulu, Disney+, and Amazon Prime are expected to grow, supported by high-quality streaming, a diverse range of content including theatrical releases and digital sports, and the convenience of on-demand viewing.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

SocialPilot

MARCH 12, 2024

This is why having cohesive messaging across all mediums is so important. In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office. Wasssup by Budweiser The Super Bowl is where television ads come to dream big. And it certainly did not squander its opportunity!

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Marketing Insider Group

NOVEMBER 23, 2023

In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. And of course, narrative has been a medium of communication for as long as the human mind could comprehend a story.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

QuanticMind

MAY 25, 2023

While digital video represented about half of ad spending in last year’s upfronts, that share has grown to roughly two-thirds this year, with linear’s YoY share decreasing significantly as advertisers move their dollars over to digital. Not to say that linear isn’t one of the strongest mediums out there—it absolutely is.

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

LeadSquared

APRIL 13, 2021

In such a situation, video-based marketing is a powerful tool for brands to convey their message. With videos, brands can personalize the marketing journey and develop a one-on-one connection with their potential customers. The reason for this change is that videos give the viewer a more personalized viewing experience.

Planning 52

Planning Video Marketing Marketing & Strategy Marketing Strategy 52

Vidyard

JUNE 8, 2017

While the medium was invented somewhere around 2000, Apple’s decision to add podcasts to iTunes in 2005 thrust a new light, and new subscriber base, onto the concept of short-form audio content. Fast forward over ten years, and a new medium has grown from this already popular content channel. That’s a big audience.

Video Marketing 67

Video Marketing B2B Thought Leadership Business Thought Leadership 67

Bannerflow

MAY 22, 2023

Connected TV or CTV as it is commonly referred to is the the integration of internet-connected features into traditional television sets which give users access to a variety of online content and services without having to leave their own homes. The Benefits of CTV – What is in it for advertisers?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

Adobe Experience Cloud Blog

JANUARY 22, 2020

Television spawned the rise of video marketing on social media. Which medium do you choose? Videos and podcasts aren’t impactful because of the sound quality or the ultra HD camera. The capacity to produce quality video in this day and age is so easy,” says Wedren. From radio, we saw the advent of podcasts.

Top of Funnel 161

Top of Funnel Lead Scoring Lead Ranking Leads 161

Kapost

APRIL 15, 2016

That’s why content marketers need to start prioritizing alternative communication mediums. Here’s where to focus when building video into your content marketing strategy: 1. Video is expensive—that’s a fact. Video content has the potential to be an evergreen anchor. Quality Over Quantity. Find Micro-Moments.

Planning 74

Planning Marketing Strategy Marketing & Strategy Video Marketing 74

ClearVoice

MAY 14, 2021

A marketing vehicle describes the various mediums used by brands to reach and target their key audience — from digital methods to in-person interactions and engagements. . First, it’s served as a Facebook advertisement, then a video ad on Instagram stories. Then, your best friend forwards you a TikTok video about the brand.

Advertising Agencies 52

Advertising Agencies Planning Television marketing Paid Search Agency 52

Hubspot

AUGUST 14, 2017

When I read that the average American spends five-and-a-half hours per day watching video content, I scoffed -- because between video explainers on Facebook, Game of Thrones , and Netflix, that average is closer to my daily minimum time spent watching videos. I'm talking about the "pivot to video.". August 7, 2017.

Video Marketing 77

Video Marketing Top of Funnel Lead Scoring Lead Ranking 77

Moz

JULY 24, 2019

If you’re like most of us, there’s a good chance that videos played a factor in your answers to all three of those questions. So it’s no surprise that marketing experts have been encouraging brands to use more video for years now. Most small marketing teams don’t have people experienced with creating or starring in videos.

Video Marketing 56

Video Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 56

ClickZ

AUGUST 6, 2020

In a nutshell, both content consumption on CTV and ad spend are climbing while the ad budgets on traditional television are decreasing. When it comes to efficiency, video ads on connected TV should be the should be the choice you make. Moreover, in the US during lockdown the time spent watching videos on CTV grew by 81 percent.

Advertisements 103

Advertisements Advertising Television marketing Paid Search Agency 103

Engagio

JANUARY 20, 2024

” Streaming into the Future Jordan Rost from Roku discusses the streaming media landscape and the future of television advertising. For the first time last year, more people spent time streaming TV than watching it on traditional television. Jordan explains how streaming has become mainstream and surpassed traditional TV viewing.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Webbiquity

MAY 25, 2021

What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Contently

SEPTEMBER 22, 2017

Over the last decade, audio storytelling—one of our oldest mediums—has seen an unprecedented explosion in popularity. Hernan : I’d make a parallel with what happened in television. If you look at television before TiVo and before Netflix, before television on demand, we had those shows like the procedurals and the sitcoms.

Storytelling 124

Storytelling Television marketing Advertising Mediums Demand 124

Vidyard

NOVEMBER 11, 2013

Two weeks ago I shared my ideas as to the current state of video marketing with a small glimpse into the future, but in today’s post I want to bust out the crystal ball and tell you what I see coming in the next year onwards. The future of the Internet is television There has been a shift in living room media.

Video Marketing 65

Video Marketing Television marketing Planning Cable 65

Martech Advisor

JANUARY 9, 2020

Advanced television such as OTT and CTV is now all the rage, as it redefines the TV ad industry. There is no such thing as an appointment with television anymore - Audiences consume content when they want and how they want. Television advertising is finally succumbing to the irresistible forces of technology.

Multi-Touch Attribution 64

Multi-Touch Attribution Ad Frequency Television marketing Multi-Channel 64

Hubspot

DECEMBER 14, 2020

When we think about visual marketing content, it's easy to default to popular mediums like television, web video, and social media. It's not as flashy as high-end influencer videos or Super Bowl commercials, but it's one of the most effective and reliable forms of marketing content. It's for good reason, too.

Stats 98

Stats Customer Satisfaction Television marketing Social Media 98

Digilant

APRIL 1, 2020

Nielsen has reported that over the past three weeks, video streaming on television was up 85% when comparing it to the same there week period in 2019 – that’s over 400 billion minutes of video watching (these numbers are only reporting streaming to television – they do not include mobile or PC streaming).

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Digilant

APRIL 1, 2020

Nielsen has reported that over the past three weeks, video streaming on television was up 85% when comparing it to the same there week period in 2019 – that’s over 400 billion minutes of video watching (these numbers are only reporting streaming to television – they do not include mobile or PC streaming).

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Vidyard

JULY 2, 2015

Specifically, the digital age has breathed new life into how we consume video. Gone are the days when video was only something that could be watched on a television screen from our La-Z-Boy or in a movie theater with popcorn (and Red Vines) in hand. Enter, video. Marketers, take note.

Marketing Automation Services 51

Marketing Automation Services Marketing Automation Automation Video Marketing 51

Vidyard

JULY 28, 2016

Video is winning the content race. But is it all rainbows and butterflies for marketers using video? And yes, people are spending the majority of their time on social media watching videos. You’re right that video can even help boost campaign conversion rates. Because video is just that … it’s a medium.

Research 50

Research Video Marketing Forrester Planning 50

Vidyard

JULY 20, 2016

Video is winning the content race. But is it all rainbows and butterflies for marketers using video? And yes, people are spending the majority of their time on social media watching videos. You’re right that video can even help boost campaign conversion rates. Because video is just that … it’s a medium.

Research 50

Research Video Marketing Forrester Planning 50

Content Standard

NOVEMBER 3, 2015

Video consumption has reached its tipping point. consumers under 45 years of age spend even amounts of time consuming both digital video and television. Individuals between ages 16 and 45 spent a little over three hours every day watching online video. According to a new study, U.S. Stagnating Cable Consumption.

Cable 40

Cable Video Marketing Television marketing Broadcasting 40

illumin

JANUARY 30, 2019

The cost of a television spot during Super Bowl 52 was over $5 million. But new strategies that provide both reach and ROI are available as digital becomes a more accepted medium for both branding and lead generation. Additionally, marketers could buy more than 370 million display video impressions for a $5 million TV spot.

Advertisements 63

Advertisements Advertising Television marketing Marketing & Strategy 63

Adobe Experience Cloud Blog

JULY 28, 2017

Almost every brand already has a video marketing strategy , and many have begun to test live stream marketing. Early adopters of new tech mediums have often been rewarded with followers and media attention, even though their content has typically had very little production value. Dunkin’ Donuts went 12 minutes. Keep It Simple, Stupid.

Campaigns 134

Campaigns Planning Tips Brand Identity 134

Zoominfo

JANUARY 21, 2019

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Hubspot

APRIL 9, 2019

Our audience is ultimately used to these mediums. Interactive marketing is an innovative type of marketing where your audience can interact with engaging visuals or videos within your content. Relying on the content formats we used yesterday to educate and entertain our audience today is fine, though. They need to refresh their work.

Interactive Marketing 101

Interactive Marketing Advertising Agencies Examples Paid Search Agency 101

AdSquare Audiences in Motion

DECEMBER 19, 2018

Now, as devices have continued to fragment, and the value of television-show length video content (long-form video content to some) has increased , the two industries are at a cross-platform crossroads?—?and the medium was supposed to help marketers hyper-target their audience while creating less waste- which it did do?—?but

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Television marketing 40

ClearVoice

FEBRUARY 1, 2022

She began gaining massive attention after her 2012 YouTube Video, “Ask Amber.”. Her work includes works from motion pictures, television shows, documentaries, music videos, commercials, reality shows, and more. She is well known as one of the leading voices fighting for equality for the LGBTQ+ community.

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98

Vidyard

MARCH 11, 2014

They are two people you might not expect to find in the same room together, let alone in an exclusive interview, but Zach Galifianakis and President Obama are making news today with their entertaining video release. They test, re-test, and test again to ensure they’re making the most of every video asset and every online image.

Video Marketing 51

Video Marketing Youtube Television marketing Advertising Mediums 51

SnapApp

JULY 21, 2015

Video marketing has been around for a long time. Since the first advertisement aired on television, we have been bombarded with commercials. It’s clear that videos impact us in a unique way. It’s clear that videos impact us in a unique way. But how do you go about designing and executing on a video marketing strategy?

Webinar Metrics 48

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 48

Content Marketing Institute

MAY 9, 2018

John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. video games), intended to replicate real life (e.g., And yet here we are, well into 2018, still waiting for it to fully materialize.

Brand Identity 96

Brand Identity Branding Advertising Mediums Paid Search Agency 96

KoMarketing Associates

APRIL 24, 2014

Image and video optimization. Television & Radio Ads. But television and radio ads in particular present an opportunity for SEO integration. Rather, finding the happy medium between keyword strategy and marketing copy that is meant to infer association between brand and keyword opportunity. Social Media Marketing.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Adobe Experience Cloud Blog

MAY 24, 2019

In the not-too-distant past, businesses relied heavily on network television and terrestrial radio to connect with buyers and tout their products. But with more people fleeing traditional TV and radio for ad-free streaming services like Netflix and Spotify Premium, advertising on those once-powerful mediums has lost much of its luster.

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

Digilant

MAY 11, 2023

Therefore, advertisers must adopt a video-first mindset when crafting their media plans, allocating a substantial portion of their video budget toward streaming content across CTV/OTT. According to the IAB’s 2022 Video Ad Spend and 2023 Outlook Report, creator-driven video is perceived as premium by nearly two-thirds of buyers.

Budget Programs 40

Budget Programs Allocation Advertising Agencies Paid Search Agency 40