Content Standard

OCTOBER 23, 2018

Your mix of ideation, editorial creation, and distribution sets you apart from any other—and your audience notices. For all the work involved in bringing even a simple blog post to a page, marketers want to know that their content will actually be seen. Image attribution: Amine Rock Hoovr.

Distribution 72

Distribution Marketing Budget Marketing & Strategy Burn Rate 72

KEO Marketing

OCTOBER 10, 2017

Digital marketing plans for 2018 will consume a large portion of most B2B companies’ entire marketing budgets. The ease of tracking and adjusting mid-campaign, the extensive reach, and the preference by consumers for digital communications, make digital marketing a high priority for 2018.

Marketing Budget Creation 54

Marketing Budget Creation Planning Marketing Plans Marketing Budget 54

KoMarketing Associates

APRIL 24, 2014

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Social Media Marketing. Mobile Marketing. 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions. You can use this one-page plan.)

Research 98

Research Planning Marketing Budget Creation Content Marketing 98

Marketing Insider Group

OCTOBER 6, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Content4Demand

NOVEMBER 19, 2019

As part of my quest to find new ways to support our clients’ content marketing goals and strategies for 2020, I dove into the newly published B2B Content Marketing 2020: Benchmarks, Budgets, and Trends—North America from Content Marketing World (CMI) and spotted some notable takeaways. This isn’t at all surprising.

B2B Marketing 47

B2B Marketing Budget Programs Top of Funnel Planning 47

Hubspot

MAY 18, 2015

The challenge, however, is that marketing budgets are often limited around what’s "proven" to work -- which tends to look different from company to company. HubSpot’s 2015 Demand Generation Benchmarks Report addresses this exact challenge by asking marketers to nominate their top marketing investments by budget.

Advertising Benchmark 28

Advertising Benchmark Work Management Marketing Management Marketing Automation Services 28

Golden Spiral

JANUARY 22, 2021

With new variants of COVID-19, accelerated vaccine distribution, a new administration in Washington, and a surge of technological innovations that would've taken years, your biggest budget challenge will be flexibility. You may have always set quarterly goals and tracked your budget accordingly. Technology/marketing automation.

Marketing Automation Services 62

Marketing Automation Services Marketing Budget Marketing Budget Creation B2B 62

Content Marketing Institute

DECEMBER 6, 2017

B2C marketers may be about to hit that stage given the signs that popped up as we read through the survey data and fill-in responses to the latest annual content marketing research. You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.).

Research 110

Research Content Marketing Marketing Budget Creation Planning 110

Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. Bigger budget or just refocused priorities? Does that mean they can’t strengthen their commitment to content marketing?

Research 98

Research Content Marketing Paid Search Agency Marketing Budget Creation 98

Hubspot

APRIL 6, 2021

Below, let's review content marketing — the benefits of producing consistent, high-quality content, and how to measure success. According to the State of Inbound report, content creation is a top priority for 53% of marketers. Moreover, on average, content marketing accounts for 29% of B2B marketing budgets.

High Quality Lead 101

High Quality Lead Lead Ranking Lead Scoring Paid Content 101

Content Marketing Institute

DECEMBER 12, 2018

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. But our latest research reveals that 56% of B2C marketers who increased spending over the last 12 months did so in the area of content creation.

Research 89

Research Top of Funnel Content Marketing Budget Programs 89

Hinge Marketing

DECEMBER 11, 2019

It can take weeks or months to design a research methodology. Institutions who publish research sometimes sell distribution licenses to companies looking to incorporate research into their content strategy without infringing on copyright intellectual property. Research Design — What questions would you ask? Think about it.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Marketing Insider Group

MAY 26, 2021

In our step-by-step guide, we’ll walk through what you need to know to develop a sophisticated content marketing plan to hit your goals and win new customers for your business. While 84% of businesses claim to have a content marketing strategy in place, only 11% believe they have an excellent one. Source: Semrush.

Budget Programs 294

Budget Programs Paid Content Planning Startups 294

DivvyHQ

JANUARY 23, 2019

If someone were to get all meta and survey B2C marketers about which survey results they look forward to most each year, you gotta like CMI and MarketingProfs’ chances of claiming the top spot. Their recently released 2019 B2C Content Marketing Benchmarks, Budgets, and Trends marks the ninth edition of this annually anticipated report.

Planning 49

Planning Content Marketing Allocation Research 49

Valasys

APRIL 9, 2019

According to a study conducted as part of the State of Inbound 2016, marketing departments that measure their ROI (return on investment) are 1.6 times more likely to have higher budgets. To determine it, we would need to know the costs amassed in order to create and distribute said content.

ROI 49

ROI Budget Programs Content Marketing Cost per Lead 49

ClearVoice

MAY 15, 2020

So plan for it. That way, you can justify how much budget you need to ask for as you set your goals for the year ahead. Especially when marketing budgets are shrinking due to the effects COVID-19 has had on revenue generation. Distribution: Where does this video belong? Video marketing is a long game.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

The ROI Guy

JULY 5, 2011

Did you know that: Over 26% of total marketing budgets is spent annually on content marketing creation and distribution, and investments are growing However , content marketing is perceived as ineffective by 41% of marketers Why the crisis in confidence?

Content Marketing 40

Content Marketing Optimization Marketing Budget Creation Content 40

LeadSquared

NOVEMBER 8, 2016

How do you set marketing budgets? Ideally, you should have a marketing plan in place before you start looking at fixing a budget. This will help you distribute your costs effectively based on what you plan to achieve with your marketing efforts.

Webinar Metrics 52

Webinar Metrics Planning Marketing Budget Work Management 52

ClearVoice

MARCH 19, 2020

A content plan is comprised of all the marketing assets and data-gathering functions needed to achieve the goals set forth in your content strategy. Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. What is a content plan? Now, back to that plan.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

ClearVoice

JUNE 21, 2022

Marketers need a carefully crafted content plan to execute content marketing campaigns with clarity and effectiveness. However, many are still confused about what content plans are, the role they play in content marketing, and how to create one that will yield meaningful results. Below are some examples.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

The ROI Guy

DECEMBER 10, 2011

Marketers continue to invest a substantial portion of their marketing budget on content, with new research from the Content Marketing Institute and MarketingProfs indicating that content currently consumes 26% of marketing budgets on average. And the challenges don’t end there. Why the proposed solution?

Effectiveness 40

Effectiveness Marketing Budget Microsite Webcast 40

Contently

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing.

Advertising Benchmark 167

Advertising Benchmark Marketing Budget Work Management Marketing Management 167

Martech Advisor

OCTOBER 24, 2019

With marketers spending so actively on digital ads, it is critical to measure whether they are reaching the target audience and having the desired impacts. It tells you how efficiently your ads are reaching your audience and whether your marketing budgets are being used optimally. So, what exactly is CPM? A Quick CPM Calculator.

Cost Per Thousand 43

Cost Per Thousand CPM Impressions Cost 43

Online Marketing Institute

NOVEMBER 8, 2010

All marketing-related topics are fair game: branding , strategy , online, offline, marketing trends, technology , direct marketing , market research.and more. A well-designed and well-executed software program reduces the skill level needed to achieve a specific result. Jim Lenskold wrote the book on Marketing ROI.

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Martech

NOVEMBER 3, 2021

Breaking down your marketing budget. Recent data suggests that B2C organizations spend an average of 5% to 12% of their revenue on marketing, and B2B puts aside about 8% to 9% of their revenue for marketing spend. Commit a proportion of your overall marketing budget. How it works. Keep in mind. Keep in mind.

Budget Programs 114

Budget Programs Spending Paid Search Agency Marketing Budget 114

Hubspot

APRIL 3, 2013

Shortly thereafter, blogging saw a renewed resurgence when everyone began hyping the value of content creation which, of course, had already been around for hundreds of years in various incarnations. But remember -- you're distributing helpful content, not a lame banner ad. The Blog Post as the New Ad Unit.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Hinge Marketing

JANUARY 7, 2019

In this post, we will review the role of digital marketing in professional services firms’ growth plans and suggest an approach to develop a winning digital strategy for your firm. Digital Marketing Strategy Defined. Digital Marketing Strategy vs. Digital Marketing Techniques. Start with your business goals.

Marketing Budget 99

Marketing Budget Work Management Marketing Automation Services Marketing Management 99

Contently

MARCH 22, 2017

As marketing executives went around the room asking questions and talking about our biggest challenges, the topics mentioned most were measurement, benchmarks, and ROI. Technology exists to automate and streamline the process of content creation. It also has the power to make us smarter creatives.

Storytelling 167

Storytelling Marketing Budget Marketing & Strategy Marketing Budget Creation 167

Content Marketing Institute

OCTOBER 10, 2018

How content marketers reach those audiences, where they’re investing to do it, and what they’re most concerned about are a few of the new findings presented in CMI and MarketingProfs’ ninth annual B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report , sponsored by Conductor.

Research 110

Research B2B Marketing Marketing Budget Creation Content Marketing 110

WebMarketCentral

MARCH 24, 2009

MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. Among the findings in MarketingSherpa's research: 76% of marketing and PR professionals "agree" or "strongly agree" that social media marketing is changing the way their organizations communicate. technologies."

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

Atomic Reach

SEPTEMBER 9, 2021

In marketing, content creation is always guided by having a specific goal for the piece. In a fragmented modern marketing environment, those audience’s motivations for your products or services can be diverse and elusive. If the SMB VP reads you content which is designed for the enterprise-level VP, it likely won’t resonate.

Enterprise Management 52

Enterprise Management Marketing Budget Marketing Budget Creation SMB 52

Content Marketing Institute

NOVEMBER 26, 2018

PwC’s annual Global CEO Survey – now in its 21st year – is an excellent example of a long-running, benchmark-setting study that influences decision-making. HANDPICKED RELATED CONTENT: How to Plan a Year’s Worth of Content With One Original Research Survey. Traditional benchmarking surveys. clare_mcd Click To Tweet.

Research 93

Research Lead Ranking Marketing Budget Creation Marketing Budget 93

Vidyard

NOVEMBER 7, 2019

According to a study we conducted with Heinz Marketing , 68% of organizations plan to increase their level of investment in video in the next six to eight months. We Can’t Afford Video’ This is one of the most common myths about video marketing—and it’s simply not true! But, that couldn’t be farther from the truth. It shouldn’t.

Top of Funnel 65

Top of Funnel Video Marketing B2B Marketing Planning 65

Vidyard

NOVEMBER 7, 2019

According to a study we conducted with Heinz Marketing , 68% of organizations plan to increase their level of investment in video in the next six to eight months. The 2019 Video in Business Benchmark Report shows that companies are experimenting with different levels of video production. Video is here to stay. It shouldn’t.

Top of Funnel 70

Top of Funnel Video Marketing B2B Marketing Marketing Budget 70

Hubspot

AUGUST 9, 2018

By the end, you’ll be able to map out your budding marketing career and pinpoint your goals. According to the dictionary , marketing is “the process or technique of promoting, selling, and distributing a product or service. ” Email marketers make between $39,000 and $70,000, with the median salary being $50,500.

Paid Content 95

Paid Content Marketing Budget Creation Work Management Planning 95

Webbiquity

AUGUST 9, 2016

Recent stats reported by Onalytica explain why marketers are rushing to incorporate influencer research and outreach: 84% of marketing professionals now use influencer marketing as a tactic. 59% of marketers planned to increase their influencer marketing budget in 2016.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100