Inbox Insight

MAY 24, 2024

Do you specialize in specific industries, campaign types, or lead channels? Can you share benchmark data on your performance versus competitors? How do you stay on top of lead gen industry trends and evolve along with them? Do you have a unique approach to lead nurturing and sales handoffs?

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. B2B Content Marketing Trends, B2B Technology Marketing Community on LinkedIn , Holger Schulze.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

Valasys

MAY 22, 2020

While with the evolution of digitization and technology, generating leads has become simpler than ever before, the generation of high-quality leads is becoming more difficult because of the constant increase in the competition. Read more on: How to Assimilate Competitive Benchmarking in Social Media.

Lead Generation 98

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 98

Valasys

DECEMBER 18, 2019

B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights. Read more: How to Assimilate Competitive benchmarking in Social Media. They broadcast the motto: “work smarter, not harder” 2.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Valasys

APRIL 22, 2020

Community Hashtags should be Used by Larger Brands. Community hashtags can actually be considered to be a part of branded hashtags that can be used as an effective hashtag marketing strategy by larger brands to engage with their customer base. They are oftentimes used separately and at times in conjunction with each other.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

KoMarketing Associates

AUGUST 15, 2013

I wanted to use this post to address some of the reporting applications made recently available in popular social media platforms, for activity measurement and benchmarking performance. Top Takeaways for B2B Marketers from The Complete Social Media Community Manager’s Guide. But that is starting to change.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KEO Marketing

OCTOBER 2, 2017

If you are actively engaging your social community with customized content, streaming videos, etc., The key here is to ensure complete transparency with your community. Measure your digital marketing budget against benchmarks to be sure you are not underfunding or overcommitting.

Marketing Budget 67

Marketing Budget Marketing Budget Creation Budget Programs Marketing AI 67

markempa

DECEMBER 30, 2013

Through Dell’s efforts in establishing its very own Social Media & Community University, which 105,000 employees have attended, and its Social Outreach Services, Dell has turned thousands of brand retractors into advocates. Honorable Mention : Lead Generation: Content among the most difficult tactics, but also quite effective.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

KEO Marketing

OCTOBER 10, 2017

The key here is to ensure complete transparency with your community. Measure your marketing budget against benchmarks to be sure you are not underfunding or overcommitting. Influencers are people who genuinely find value in your product and want to promote it. Your influencers should be the creators of their content, not you.

Marketing Budget Creation 54

Marketing Budget Creation Planning Marketing Plans Marketing Budget 54

Valasys

OCTOBER 10, 2019

Reddit is a true community of people who love great content. Spams are despised & they may also lead to the profiles getting blocked. Who-ever is posting the down-voted content isn’t probably engaging with the community as much. According to the Search Engine Journal, “every marketer should be on Reddit”.

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

Anything Goes Marketing

NOVEMBER 15, 2009

While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. This doesn’t just mean the pipeline influenced from a lead nurturing program but also can mean the effectiveness of lead scoring to the sales team.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Valasys

DECEMBER 19, 2019

Read more: How to Assimilate Competitive Benchmarking in Social Media. B2B Content Marketing Helps Define your Niche & build a Community: You may be a niche-specific marketer; the best way to let the world know about it is through B2B Content Marketing.

B2B Marketing 52

B2B Marketing Content Marketing Lead Ranking B2B 52

Valasys

JUNE 19, 2020

All the benchmark projections and revenue goals of brands were impacted and reality suddenly didn’t appear that sweet during these unprecedented times. The current pandemic crisis certainly has made a lasting impact on the business world across the globe.

Email Marketing 71

Email Marketing Work Management Planning Word of Mouth 71

Adobe Experience Cloud Blog

FEBRUARY 4, 2014

A strong lead nurturing program will keep your database warm, but are your employees equipped to speak to each customer’s specific needs? When employees are supported and given benchmarks, the customer experience is immediately enhanced. Build customer engagement benchmarks into monthly or quarterly report outs.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Paid Search Agency Thought Leadership 48

MLT Creative

JANUARY 20, 2012

We appreciate the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations. Don't ignore lead nurturing in the complex sale. Sales Benchmark Index/Sales Force Effectiveness Blog. How to lead like MLK, Jr. Stay aware. It's 10 pm. Martin Luther King Jr.

B2B Marketing 40

B2B Marketing B2B B2B Thought Leadership BtoB 40

PureB2B

FEBRUARY 25, 2018

Before you begin benchmarking data and statistics, you need to comprehensively understand your email conversion rate (ECR) and the metrics supporting it. But they will help you set more realistic goals and benchmark whether or not you’re doing a good job. Social Networks and Online Communities. The more you know, the better.

Conversion Rate 62

Conversion Rate Comparison Email Marketing Conversion 62

Adobe Experience Cloud Blog

OCTOBER 18, 2012

Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012 (N=489). Source: The Lenskold Group 2012 Lead Generation Marketing Effectiveness Study. The Marketo Benchmark on Revenue Performance identified four levels of maturity, with the majority of responders in the two lowest levels. What defines a sales-ready lead?

Marketing Automation Services 48

Marketing Automation Services Marketing Automation ROI Automation 48

The ROI Guy

AUGUST 17, 2012

Promoting the tool in company newsletters, and creating custom syndicated e-mail campaigns to opt-in communities can help make users aware of the tools and drive visitors and leads. Pull campaigns are all about providing tools that prospects can easily find, and leverage to help them become more competitive, efficient and effective.

Ad Building 40

Ad Building Lead Ranking Lead Scoring Paper 40

Adobe Experience Cloud Blog

OCTOBER 21, 2009

The sales community has responded enthusiastically to Sales 2.0 What are your thoughts on lead nurturing to help sales move leads through the sales funnel? Lead nurturing is an important piece of the Sales 2.0 There are many powerful technologies that enable Sales 2.0 In what way has Sales 2.0

Thought Leadership 48

Thought Leadership Social Media Top of Funnel Media 48

Adobe Experience Cloud Blog

JULY 5, 2013

Companies rarely benchmark like they should, and end up abandoning their old platform so they can begin from scratch. But success can’t be defined if you don’t know where you started, so aim to pull at least the following three key metrics before you trash the old system: Lead Velocity w/in the Full Revenue Model.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Lead Ranking Paid Search Agency 48

Jackie Walts

NOVEMBER 17, 2015

Set benchmarks of where your company is before you start and then see how effective nurturing is. Also set up reporting on how well your customers engage with individual touches in your nurture stream. Consider multi-channel communication. Is there a way to involve them in a community or user group or an event?

Cross-Selling 48

Cross-Selling Trigger Marketing Customer Satisfaction Multi-Channel 48

TrustRadius Marketing

FEBRUARY 28, 2019

This solution features tools to create audience personas, content creation and management, social media management, customer service and monitoring, community management workflows, and analysis reporting. Users can see bounce rates and exit pages, benchmarks, and which pieces of content are leading to conversion.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

This solution features tools to create audience personas, content creation and management, social media management, customer service and monitoring, community management workflows, and analysis reporting. Users can see bounce rates and exit pages, benchmarks, and which pieces of content are leading to conversion.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

Oktopost

MARCH 29, 2022

The awards are the most prestigious benchmark for experts in social media marketing, across all B2B industries, globally. Best B2B Social Media Community Program. Best B2B Community Program. Social media stretches far beyond pushing content, and businesses are now trying to open up the conversation and create communities.

Social Media 118

Social Media B2B Thought Leadership Media Paid Search Agency 118

Only B2B

FEBRUARY 10, 2023

The leads generated through these efforts are typically tracked and scored based on their engagement and potential to become a customer, so that the business can prioritize their lead nurturing and conversion efforts. Email marketing can help to build relationships and increase the likelihood of converting leads into customers.

Paid Content 118

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 118

Hubspot

FEBRUARY 3, 2012

In its 2012 Email Marketing Benchmark Report , MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges. Such a practice doesn’t help push leads down the sales funnel, and it can actually alienate them. Solution: Nurture Your Leads.

Email Marketing 28

Email Marketing Marketing Management Top of Funnel Deliverability 28

Ambal's Amusings

DECEMBER 17, 2009

B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Powerful business lessons, thought provoking perspectives and a community of professionals whose generosity astounds me every day. Kristina Halvorson's Content Strategy for the Web. Mapping Content to the Buying Process - Slidecast.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Terminus

OCTOBER 29, 2021

B2B companies with long and complex sales cycles also need demand generation, inbound marketing , lead nurturing programs, sales enablement and paid acquisition. Create awareness and start driving demand with awareness-stage and nurturing content. Why is this a misconception?

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Single Grain

APRIL 1, 2020

If you do lead generation for your SaaS business on a daily basis, you’ve probably noticed that leads don’t always result in thousands of sales. There are multiple factors that could be affecting your efforts, including: Your lead source. Quality of incoming traffic converting into leads. Access to your private community.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

Hubspot

FEBRUARY 17, 2012

If you're generating little traffic, leads, and customers from Twitter, for example, but are seeing a lot of ROI from Facebook, spend more of your time engaging your Facebook community and less time tweeting. Decide Which Content to Use in Lead Nurturing Campaigns. Segment Your Email Communications.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

Hubspot

OCTOBER 17, 2013

Because of the way they are laid out, you can solve for lead generation, lead nurturing, sales, and customer " delightion " all in one swoop. No matter what your goals are -- generating leads, closing customers, or developing a vibrant, happy customer community -- your list should be bigger from month to month.

Newsletter 28

Newsletter Clickthrough CAN-SPAM Click Rate 28

NetLine

AUGUST 2, 2023

Strategy 5: Email Marketing and Lead Nurturing Email is far from dead. In fact, email marketing remains a powerful tool for B2B lead generation. To make the most of your email marketing, create compelling email campaigns and use lead nurturing to guide prospects through the sales funnel.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Hubspot

JANUARY 14, 2013

Do you know what it takes to grow an online community? Monitoring, responding to, and communicating with the online community. Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ?

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Single Grain

APRIL 24, 2023

This approach allowed BambooHR to continue nurturing its audience, even after they had left the website. The lead gen form campaign performed significantly better than benchmarks, achieving over 40% higher efficiency in terms of cost per lead. LinkedIn is now their number one social reference back to their website!

Case Studies 52

Case Studies Case Study Paid Content Paid Search Agency 52

Valasys

DECEMBER 6, 2019

Being a unique community-driven social media platform that provides you some intellectual food for thought & the power to question & engage with experts, Quora has been gaining traction & therefore, Quora lead generation, when done right can become an insuperable armory for B2B marketers.

Lead Generation 64

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 64

Valasys

FEBRUARY 17, 2020

Marketers can help you post on forums & communities like Reddit or Quora. Marketers can follow guidelines and industry benchmarks on the best time to post & share content. Competitive benchmarking is also essential when one thinks of perfecting his content distribution strategy.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Valasys

FEBRUARY 5, 2020

Keith Goode, Senior SEO Strategist at IBM quotes, “Additionally, we’re going to have to extend our efforts far beyond the purchase in that journey to include content that addresses needs after the sale – support, opportunities to advocate, community-building and staying relevant for future purchases.”. Wrapping Things Up.

SEO 59

SEO Practices Google Brand Identity 59