Contently

APRIL 25, 2023

Are you looking for ways to craft better Facebook ads that result in higher conversions? But with so many options and variables, it can be easy to burn through your ad spend with minimal return. Here are five Facebook ad tips that will help you maximize your ad performance and drive more conversions.

Top of Funnel 208

Top of Funnel Cost per Acquisition Cost per Lead Distribution 208

Anyword

JANUARY 4, 2023

Fortunately, there are plenty of resources available to help non-native speakers become successful copywriters. Here, we’ll discuss six essential copywriting resources that non-native English speakers can use to improve their skills and make their content stand out. The resource starts off with an introduction to copywriting.

Copywriting 98

Copywriting Resources Press Course 98

Marketing Insider Group

NOVEMBER 10, 2020

If you’re tired of Zoom calls but would still like to expand your skill set, consider taking advantage of these five professional development resources. Self-guided training resources eliminate this problem by allowing you to consume content, take tests, and earn certifications at your own pace during moments you feel ready to learn.

Conference 225

Conference Resources Peer-to-peer Paid Search Agency 225

Sprout Social

NOVEMBER 25, 2020

In this resource, you’ll find all our essential guides to paid social advertising. This is your one-stop shop to better performing paid ads. Running ads on Facebook is different than on Twitter, so your strategy should be unique as well. When it comes to social ads, Facebook is king. Getting started.

Social Media 138

Social Media Resources Advertisements Advertising 138

Spiralytics

SEPTEMBER 11, 2023

Have you ever wondered how life would’ve been without the humor and wit of ads and marketing? Social media, in general, has become a valuable tool for marketers, leveraging its reach to deliver digital ads to people across the globe. Left and right, marketers are utilizing this versatile tool to market their brands using Facebook Ads.

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Cost Per Thousand Cost per Lead Cost Per Click Cost 125

KoMarketing Associates

JANUARY 30, 2018

To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. Google AdWords and Bing Ads. Google launched its Academy for Ads back in 2016 and it covers Google AdWords, programmatic, DoubleClick and much more. Facebook Ads. LinkedIn Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

Top Rank Marketing

DECEMBER 11, 2023

There are two competing questions in search marketing that may not have obvious answers: Why spend money on a Google Ads campaign if I can just rank organically? Why try to rank organically if I can just run a Google Ads campaign? What is the difference between Google Ads and SEO?

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Paid Search Agency SEO Allocation Google 112

Biznology

JUNE 28, 2019

Implementing an employee advocacy program has a slew of benefits for your marketing team, but you might be surprised to hear it helps your human resources department as well. Sure, you can use employee advocacy to promote marketing content, product announcements, events and more, but it can also help your human resources department.

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Resources Social Media Thought Leadership Public Relations 149

B2B Digital Marketer

MARCH 28, 2024

In this episode, you’ll learn: The myths surrounding B2B paid ads and the truths that dispel them. Risk of Ineffective Strategy : Poor planning can lead to wasted resources with minimal returns. ” “The myths around B2B paid ads are many, but so are the opportunities for those willing to look beyond them.”

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Paid Search Agency Ads B2B Advertising Agencies 52

KoMarketing Associates

JULY 2, 2020

It gives marketers room to create more engaging, more distinctive creative… and that usually translates into better return on ad spend. And honestly, a lot of the marketers who are advertising are paying to promote ad creative that is just unnecessarily bland. A great deal of B2B marketers do use LinkedIn ads, for sure.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Sprout Social

SEPTEMBER 2, 2022

The more team members you onboard, the more important it becomes to keep up with the best training resources out there. We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Free social media marketing training and resources. Level: Beginner.

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Social Media Training Course Resources 110

Bannersnack

SEPTEMBER 30, 2021

So it’s time to put your creative hat on and start thinking about this year’s haunting Halloween ad campaign. Whether you’re looking for festive Halloween color palettes, font ideas, creative Halloween ads for inspiration, or Halloween banner templates, you’ll find all of these below.

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Banner Ads Banners Template Resources 52

Bannersnack

SEPTEMBER 30, 2021

So it’s time to put your creative hat on and start thinking about this year’s haunting Halloween ad campaign. Whether you’re looking for festive Halloween color palettes, font ideas, creative Halloween ads for inspiration, or Halloween banner templates, you’ll find all of these below.

Banner Ads 52

Banner Ads Banners Template Resources 52

ClearVoice

JANUARY 5, 2024

Allocating resources and setting a budget that reflects your content marketing goals is like having a GPS for your content strategy — it keeps everything on track. The question is, how do you budget for success and allocate resources to align with your content marketing goals? Content creation. Content distribution.

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Allocation Budget Programs Marketing Budget Resources 52

Martech

JANUARY 16, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to marketers. He tried to purchase YouTube reservation ads — only to be told by his Google rep that they had never heard of them. “I I have been trying to purchase these ads for three months — surely it cannot be this hard?” Is AI the solution?

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Paid Search Agency Work Management Marketing Management Advertising Agencies 113

Vidyard

JANUARY 8, 2021

This year, a topic that’s being added as a priority for many sales teams is (surprise, surprise) virtual selling and how to use video and other techniques to enhance the remote sales process. An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement. Virtual Sales Training Resources.

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Training Top of Funnel Resources Work Management 141

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. Smart Insights.

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Paid Content Inbound Marketing Resources B2B Marketing 105

SendX

JANUARY 5, 2020

However, what most of these marketers don’t know is that Google Ads doubles up as a goldmine for the next, equally important step in generating leads and conversions– retargeting! In some cases, they would have entered it to get a discount or to download a free resource, like a guidebook or a whitepaper. What is an email list?

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

Martech

JUNE 6, 2023

However, the highest reported investment increase across all major marketing resources by CMOs this year goes to marketing technology. If you have a couple of products from one company, they’re likely already selling you on the benefit of adding a third or fourth. In today’s economy, companies are focusing on doing more with less.

Paid Search Agency 112

Paid Search Agency Ads Marketing Automation Services Tips 112

Valasys

JUNE 4, 2024

What is an Ad Exchange? An ad exchange serves as a crucial intermediary in the world of digital advertising, connecting advertisers with publishers through a dynamic marketplace known as real-time bidding (RTB). Advertisers use DSPs to bring their marketing campaigns to the exchange, aiming to secure optimal ad placements.

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Ad Exchange Paid Search Agency Allocation Ads 40

Digilant

JANUARY 17, 2024

In the last installment of our 2024 Partner Predictions series, we met with Crissie Perez, Head of South, Midwest, and West Emerging Sales, at Samsung Ads to discuss her predictions for CTV advertising in 2024 and beyond. Thank you Crissie and the Samsung Ads team for your time and insights! Let’s dive in.

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Advertising Agencies Paid Search Agency Ads Funnel Advertising 59

Matchcraft

MARCH 7, 2023

However, with so many advertisers competing for attention, it’s crucial to get it right when creating and running YouTube video ads. Unfortunately, many ad resellers and ad agencies fall into common traps and make mistakes that can negatively impact their ad performance.

Youtube 98

Youtube Paid Search Agency Advertising Agencies Ads 98

SEMrush

APRIL 10, 2019

It also introduced a number of substantive updates to ads and tools, notably a new Google Ads editor and the “Masterful Mobile Web“ resource. Google marked the 15th birthday of Gmail with several new features, including “dynamic email“. Our Marketing Scoop podcast features content marketing best practices.

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Resources Google Ads Mobile Marketing 86

Martech

NOVEMBER 29, 2023

The enterprise-wide adoption of AI is adding to marketers’ responsibilities but diminishing their control over key technologies. Be the helpful resource, not the people who know best. The post AI is adding to marketers’ responsibilities while diminishing their influence appeared first on MarTech.

Marketing AI 103

Marketing AI Peer-to-peer Paid Search Agency Ads 103

KoMarketing Associates

DECEMBER 19, 2018

As customer experience-oriented marketers look for new ways to resonate with their target audience, research suggests that they are harvesting data and analytics from a wide range of resources. Research showed that they are getting their data from several resources, such as social media (68.2 percent), surveys (74.3

Marketing Report 132

Marketing Report Resources Paid Search Agency Analytics 132

Learn from the Pros

MAY 30, 2024

This session will be focused on getting the most out of your LinkedIn ads. Join Paul Slack and Ryan Miller from Vende Digital for a dive into crucial topics like ABM, AI, campaign execution, and the impact of marketing technology on demand generation.

Linkedin 52

Linkedin Ads B2B Demand Generation 52

Heinz Marketing

JULY 18, 2022

Ad hoc marketing can not only be ineffective, it can also have a negative impact on your business. Without this, your ad hoc marketing is doing more harm than good for your business. Here are some negative impacts when there is an absence of this foundation and when your team is doing what we call ‘ad hoc marketing’.

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Paid Search Agency Ads Planning Top of Funnel 120

Choozle

JULY 1, 2020

The first banner ad , AT&T’s “You Will” campaign, was displayed on Wired Magazine in 1994. That’s where our display advertising creative resource guide comes in! The post Display advertising creative resource guide appeared first on Choozle: Digital Advertising Made Easy.

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Display Resources Creativity Advertisements 52

Choozle

JULY 14, 2022

Resource allocation is the process of evaluating resources and distributing them across marketing campaigns to achieve business goals. Effectively allocating resources is one of the hardest parts of digital marketing. Understand that time and resources are necessary. The same principle holds true for resource allocation.

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Allocation Resources Work Management Paid Search Agency 79

Martech

FEBRUARY 16, 2023

Programmatic ad campaigns live and die on getting customer segmentation right. We asked Annamarie Andrews, VP for global marketing at Cielo , an international talent acquisition partner, to walk us through two programmatic B2B ad campaigns — how they did it and what they learned along the way. Brand is the long game.

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Paid Search Agency Ads Campaigns Account Based Marketing 109

Valasys

APRIL 19, 2024

This is where the relevant experience for a suitable ads agency can add tremendous value. Therefore, ad agencies create great value even for the most resourceful companies. This article further explains the benefits of hiring an ads agency. Image Source. They refine their approaches through an evolving body of work.

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Paid Search Agency Advertising Agencies Ad Agencies Ads 40

Contently

MARCH 26, 2021

According to eMarketer , display ad spending is expected to grow a whopping 24 percent this year to over $80 billion. First, that you don’t work in ad-tech (if you do, this post is probably going to p**s you off). Because humans almost universally dislike display ads. Not all digital ads are made the same.

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Top of Funnel Display Paid Search Agency Ads 196

KoMarketing Associates

AUGUST 12, 2020

Structured snippets are a Google Ads extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. Where structured snippets really shine is by giving you the ability to utilize specific text to differentiate your ad message from the rest of the results.

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Paid Search Agency Advertisements Advertising Ads 156

Stevens & Tate

DECEMBER 21, 2020

If you are looking for packaging design resources, here are 7 to get you started. There are new designs being added all the time, so you have a wealth of inspiration at your fingertips. It features design inspiration from the entire globe along with industry headlines and a fully stocked directory of packaging design resources.

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Resources Design Creativity Features 59

Brandpoint

JUNE 4, 2020

Prior to Farmer’s Fridge, Liz spent time working at an ad agency creating email strategies for brands like Crate & Barrel. Liz will be speaking virtually at the SMSS on the topic “Producing Consistent Content with Limited Resources for Small Businesses.” AKA, most of us!) Because there is so much work to be done!

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Resources Budget Programs Paid Search Agency Advertising Agencies 148

Optinmonster

MARCH 8, 2021

Do you want to know how to optimize Facebook ads but not sure where to get started? Facebook ads can be one of the biggest assets to growing your company. But, if not set up correctly, these ads can also be more costly than their worth. That’s because Facebook ads are incredibly competitive. Let’s get started.

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Paid Search Agency Facebook Optimization Ads 124

Martech

MARCH 23, 2022

Mobile ad mediation helps to set-up, manage, and monitor different ad networks in one place. The company says that offering this as SaaS allows publishers to in-house their mediation without investing in tech talent and IT resources to create and maintain it. Publishers can white label Meson, using it as an in-house solution.

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Paid Search Agency Ads Ad Exchange Work Management 91