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Does Your Growth Strategy Need an Intervention?

Vision Edge Marketing

This ensures that your products and services remain relevant and competitive in the market. Profitable growth is a fundamental goal for every company. Whether you are a startup or a well-established corporation, planning and implementing a growth strategy is essential.

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How to Find a Single Source of Truth for Marketing (And Why It Matters)

Act-On

While a decent amount of this data can be found in tools like your CRM, a SSOT will encompass data from marketing automation, customer support, finance, product usage, and other systems to represent a holistic view of the customer journey. It’s crucial for protecting consumer privacy and enabling strategic decision-making.

Insiders

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What is PDCA? (and Why It Matters for Marketers)

Marketing Insider Group

What do Francis Bacon and Japanese manufacturers have in common? PDCA (plan-do-check-act) was initially introduced as a quality control system in manufacturing during the 1940s in Japan. You now know that PDCA was initially developed in the field of manufacturing. What is PDCA (Plan Do Check Act)? Steps in the PDCA Cycle.

Planning 361
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Improving customer journey orchestration with metrics and actions: Best of the MarTechBot

Martech

Customer Churn Rate: Churn rate measures the percentage of customers who stop using a product or service over a given period. By tracking the ROI of specific campaigns or activities within the customer journey, businesses can assess the effectiveness of their efforts and allocate resources accordingly.

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Top 50 Global Thought Leaders and Influencers on CRM 2024

Thinkers360

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on CRM for 2024. Congratulations to all our CRM influencers who participated! Join Enterprise Lite to work with all of these CRM influencers! Want to be on this list or know others who should be on this live and annual leaderboard?

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How Manufacturers Can Win Big with Account Based Marketing (ABM) and Industrial Content Marketing

Tiecas

Account Based Marketing (ABM) is a strategic alternative to the Approved Vendor List (AVL) that manufacturers have traditionally used. While Approved Vendor Lists (AVLs) can be valuable for some manufacturers, they often prioritize cost savings and compliance over fostering innovation and building personalized solutions.

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Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (North America)

Thinkers360

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Congratulations to all who participated! Join Enterprise Lite to work with all of these analysts and influencers!