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The Growth of CTV & Retail Media

Porch Group Media

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, The Growth of Retail Media Networks & CTV: Coffee Break with V12 & Strategus. You know, in connected TV ad spending and in retail media networks spending. We talked about this last time.

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New Movers & Social Media Purchase Power

Porch Group Media

Welcome to the Movers and Shakers podcast. New Movers & Social Media Purchase Power. David: Just looking at the right-hand side, 56% say they have made a purchase because of a social media ad. Luci: We want to talk a little bit about social media. This is where we saw some really interesting data.

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In the News: Retail Media Networks and CTV

Porch Group Media

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, The Growth of Retail Media Networks & CTV: Coffee Break with V12 & Strategus. Download the 2022 New Mover Trends Report. You’ll be the first to know when we post more great marketing content!

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CTV vs. Linear TV Reach

Porch Group Media

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. First of all, they have a managed service approach to CTV, which we find super helpful for a lot of our customers.

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Brave’s Johnny Ryan Claims That Google Is Non-Compliant With GDPR: A Discussion

Martech Advisor

The crux of the complaint is that the ‘real-time bidding’ ad industry, of which Google is the biggest player, leaks what everybody is reading online. The first complaints were filed by me, in Ireland, and in the UK, by Jim Killock of the Open Rights Group and by Dr Michael Veale, then of University College London.

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How Heineken built a successful metaverse branding strategy and brought their virtual beer to life

ClickZ

Heineken have become one of the latest brands to join the rapidly expanding collection of big-name brands with a footprint in the metaverse with the launch of ‘Heineken Silver’ – the world’s first Virtual Beer. The world’s first ‘virtual beer’. Sit back, relax, and grab yourself a (virtual) beer as you learn how they did it!

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10 Simple Steps: How to Get Online Reviews for Your Business

Outbound Engine

Consider adding a window sign at your office or a link to your Yelp or Facebook page in your email signature. More often than not, if you didn’t take the time to set up the business page yourself, someone has already added it for you — which can lead to inaccuracies and missed opportunities. Learn More. Super helpful to know!