ViewPoint

FEBRUARY 24, 2016

Unfortunately, as a result of this thinking, marketing spends a ton of money generating leads for sales that are never followed-up. Here are 5 things CEOs need to consider in order to fix what is broken: What is the CEO’s role as it relates to marketing and sales? What should I know about Account-Based Marketing?

Lead Ranking 149

Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149

SalesIntel

NOVEMBER 17, 2022

Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 Online education is the fastest-growing segment of the edtech market, with revenues expected to reach $350 billion by 2025 (Source: ResearchAndMarkets ). 4 Marketing Learnings From a Study.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Martech

MARCH 2, 2023

And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. What is marketing mix modeling? Marketing mix modeling (MMM) can help answer them.

Marketing Mix 101

Marketing Mix Marketing Attribution Lead Ranking Planning 101

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Marketing of any kind is all about finding ways to stand out from the crowd.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Tomorrow People

MARCH 8, 2018

If you wanna be the best marketer with the greatest content marketing strategy in town, you should get a load of this. What’s this content marketing strategy thing all about? The missing element is a clear content marketing strategy. But what exactly is content marketing? Reduce your marketing budget.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

PureB2B

JANUARY 3, 2022

Many hands make light work, which is why sales organizations employ a pretty sizable stock of talented people who come together to drive efficiency across the sales cycle. From business development representatives to account executives, everyone does their part to ensure a high-performing, successful sales team.

Lead Gen 117

Lead Gen Sales Qualified Leads Lead Ranking Marketing Qualified Leads 117

The ABM Agency

APRIL 10, 2023

Reading Time: 11 minutes As a leading strategy for B2B SaaS marketing, account-based marketing (ABM) has become increasingly important in today’s rapidly changing landscape.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

B2B Digital Marketer

MARCH 28, 2024

In today’s episode, we dive deep into the world of B2B paid advertising with Sharon Park, a former Google insider with a decade of experience in crafting winning B2B marketing strategies for some of the largest global brands. The significance of trust in B2B advertising and how to establish it.

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. ” Read more on Marketing Dive 2. .

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Velocity Partners

JUNE 7, 2024

Content as community: How content marketing is changing in the new B2B GTM This is one of a series of blogs about the changing B2B go-to-market. A few years ago, just after B2B content marketing morphed into, well, just B2B marketing , I got together with the senior team here. Actually, it’s not as stupid as it sounds.

Communities 93

Communities Paid Search Agency Lead Ranking Marketing Analytics Tools 93

accelerate agency

OCTOBER 21, 2020

You need a SaaS marketing strategy that works. What follows are 12 elements of a successful SaaS marketing strategy. Either way, these SaaS marketing strategy gems can help you win over new customers. Here’s a quick look at what we’ll be covering: What is a SaaS marketing strategy? How is SaaS marketing different?

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

Stevens & Tate

APRIL 18, 2024

In the ever-evolving landscape of senior living, employing robust marketing strategies is vital for standing out in a crowded marketplace. Automation is transforming how marketing for senior living facilities is executed, making it crucial for operators to understand and integrate these technologies.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Mailmunch

JULY 13, 2021

The process of lead generation and sales can be overwhelming. While every department needs your attention, you cannot look after every functionality, marketing campaign, or optimization requirement. . Improve your email marketing impact. Kickstart your sales . Running a Shopify store is not a piece of cake.

Marketing Automation Services 90

Marketing Automation Services Work Management Conversion Marketing Management 90

Content Standard

DECEMBER 10, 2020

As physical marketing spend shifts to digital channels, brands are looking to sales enablement and demand generation. The Marketing Insider Group recommends three basic tactics that serve marketers well in any B2B communication: Simplify your language. Eliminate jargon. Focus on readability.

Sales Management 126

Sales Management Top of Funnel Marketing & Strategy Banner Ads 126

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. These changes mean marketers and SEO experts need to rethink how they do things online.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Goodish Agency

AUGUST 5, 2021

Growth Marketing is without a doubt a buzzword in 2021. But what is growth marketing, what does it entail, and why is it making a big difference for many SaaS, eCommerce, and FinTech companies? What is Growth Marketing? Growth Marketing vs. Growth Hacking. Growth Marketing & digital hyper-personalization.

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

Sword and the Script | B2B

MAY 28, 2024

Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth; Years ago, a SaaS company I was working for hired a person at the vice president level to run customer marketing.

Work Management 75

Work Management Customer Surveys B2B Marketing Paid Search Agency 75

Marketing Insider Group

AUGUST 30, 2019

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. We spend our time getting informed and also looking to be entertained. The first challenge we have to overcome is the belief that marketing is just about creating ads.

ROI 305

ROI Content Marketing Digital Asset Management Business 305

Onalytica B2B

NOVEMBER 15, 2018

They have the ability to speak about and advocate your brand with credibility and authenticity, as their audience trust and value their opinion. Ultimately, both influencer marketing and employee advocacy are all about the power and influence of people. Now let’s look back at the definition of an influencer. Read on to learn how.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Salesforce Marketing Cloud

APRIL 21, 2022

The ways companies collect user data have been under the microscope recently, and announcements from Apple and Google are forcing marketing changes across the board. Taken together, these updates signal a new era in marketing data analytics that reflects a shift in the way companies can use data to understand and create customer experiences.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Only B2B

DECEMBER 29, 2022

Our attention in 2022 was on: Making the most out of current economic situation Expanding our value-driven marketing strategy. Your business relies on generating qualified leads and making sales. So what lead generation tactics will bring you the most leads in 2023. Content Marketing. Social Selling.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

KoMarketing Associates

FEBRUARY 13, 2020

There are many elements that influence a successful B2B marketing strategy – your unique industry, target audiences, brand strength, budget and more. Additionally, the landscape is constantly changing due to technological advances, new generations of buyers, and other market forces. Build a data-driven strategy.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

Contently

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. How content marketing leads to meaningful ROI. Where to increase your content spend.

Marketing Budget 208

Marketing Budget Content Marketing Planning Paid Search Agency 208

Heinz Marketing

MAY 2, 2020

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. For Salespeople, Trust Matters Most in Times of Crisis. A look at how important trust is when it comes to sales, especially during a time of crisis.

B2B Thought Leadership 92

B2B Thought Leadership CMO B2B Thought Leadership 92

Navigate the Channel

JANUARY 25, 2024

In the zip-paced world of marketing, one of the most transformative advancements of late has been the integration of artificial intelligence (AI) to enhance personalization strategies. At its core, AI-powered personalization aims to create a one-to-one marketing experience, making customers feel understood and valued.

Marketing AI 65

Marketing AI Personalization Ethics Privacy 65

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Golden Spiral

NOVEMBER 7, 2022

Have you been asked to cut your marketing budget? Slashing marketing expenditures, however, is a knee-jerk reaction. Google slashed their own marketing budget at the height of the pandemic. The UK government urged businesses to reduce prices by cutting their marketing spending. Watch the headlines.

Marketing Budget 62

Marketing Budget Budget Programs Marketing Budget Creation Demand Generation Agencies 62

Crimson Marketing

NOVEMBER 10, 2015

Today’s buyers are able to respond to marketing with two choices they never had in the past: They can ignore, skip or block ads through ad-blocking software or tools like Tivo, and they can also talk back to brands through social media. Together, this is radically altering the go to market strategy required of brands.

Lead Scoring 100

Lead Scoring Lead Ranking Banner Ads Marketing Strategy 100

Televerde

NOVEMBER 24, 2020

If channel partners aren’t using market development funds (MDF) to boost lead generation and enhance sales pipeline, they’re missing out on an opportunity. It’s up to channel partners to harness those MDF dollars and use them to boost sales. Why Channel Partners Can’t Afford to Ignore Market Development Funds.

Work Management 59

Work Management Marketing Management ROI Advertising Agencies 59

Schubert B2B

MAY 26, 2023

Competition is at an all-time high, and potential customers are becoming more wary of spending huge sums of cash. Any business operating in a B2B market needs to give themselves every advantage possible. If a business isn’t investing in digital marketing, then it may as well not exist for the vast majority of potential customers.

Paid Content 62

Paid Content B2B Marketing Planning B2B 62

Convince & Convert

MARCH 8, 2016

In most companies – especially B2B firms – sales and marketing don’t get along. It’s not always pleasant, according to the Corporate Executive Board: 87% of the terms sales and marketing use to describe each other are negative. They sing the same song, but in very different ways.

Sales Qualified Leads 115

Sales Qualified Leads Top of Funnel Marketing Qualified Leads B2B Sales 115

Strategic-IC

MARCH 18, 2020

As B2B Marketers we are all coming to terms with this new reality and questioning what it means for us and our businesses. One of the most immediate and tangible ways that the outbreak of Coronavirus has impacted our marketing has been the cancellation of in-person events. Cometh the hour cometh the digital marketer!

Marketing Budget 103

Marketing Budget Account Based Marketing Business Allocation 103

ClearVoice

OCTOBER 21, 2022

Marketing is Essential During a Recession. It’s tempting to cut back on your marketing budget, but data shows that is actually not a good idea. According to a new report from Analytic Partners , if you cut back on marketing spending during a recession, your competitors may swoop in and steal your business.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

Martech

MARCH 18, 2022

Is marketing return-on-investment missing in action ? The mystery of the marketing spend has baffled many CEOs, often illustrated by this quip that half the spend is wasted, if they only knew which half. Brenner came to marketing from sales. “[M]ost he recounted in his blog post , “ What is marketing?

ROI 119

ROI Paid Search Agency Advertising Agencies Planning 119

thePoint

MAY 7, 2020

Why not to cut marketing during the COVID-19 crisis? As I work to provide marketing strategy and planning for customers during this COVID-19 crisis, I see many B2B businesses choosing to cut their marketing spend as part of their cost savings measures. One key goal in marketing is “share of voice.”

Planning 52

Planning Funnel Advertising Paid Search Agency Advertising Funnels 52

Adobe Experience Cloud Blog

OCTOBER 28, 2019

In today’s fast-paced markets, being data-driven is no longer enough. The current marketing trailblazers realize it’s time to shift their focus away from monthly reports and onto insight-based decisions. Marketing ROI now needs to be thought of right from the outset, and in a closed-loop fashion. And how can you measure it?

ROI 106

ROI B2B Thought Leadership Cost per Acquisition Forecasting 106