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The Ultimate Guide to Brand Building for Startups

Marketing Insider Group

Making the decision to create your own startup is both exciting and daunting. But, to get customers on board, you need to build a brand that is going to create interest and instill loyalty in your startup. But, to get customers on board, you need to build a brand that is going to create interest and instill loyalty in your startup.

Startups 352
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#34 Paul Deraval Talks Marketing Reports and the Importance of Knowing Your Customers’ Data

LeadsRX

Paul Deraval took his background in web design, web applications and software development, along with experience angel investing in a startup digital agency, to found NinjaCat , which provides marketing teams with an all-in-one platform to store, report, monitor, and analyze marketing performance data at scale.

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Why you don’t need a CMO… yet

Martech

For companies and funded startups under $10M in revenue who are seeking demand generation marketing, the following information on fractional leaders should be helpful. Are your brand’s storyteller. Brand storyteller. You need a storyteller. Interested in learning more about storytelling for your brand?

CMO 112
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What Is a Chief Storyteller? Five Business Leaders Share Their Stories

Content Standard

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

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From Numbers to Nuggets: How Sacra Transforms Data Into Research Worth Reading

Animalz blog

Stir until it simmers with insight, then serve to critical startup investors who feast on this research. Cofounder Jan-Erik Asplund explains how this approach built their research platform, counting 344 private startups and 13,000 email subscribers. . Sounds like alchemy, or perhaps a fairy tale?

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Is Content Marketing Right for My Industry?

Marketing Insider Group

She works in a content marketing agency in a nearby city, but she can’t talk these local businesses into giving content marketing a go. One such business leader was a real estate agent who worked for a longtime local agency. Although he didn’t hire my friend’s agency, he did take the hint after a few years of wandering in mediocrity.

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12 Financial Services Marketing Examples to Inspire Great (and Yes, Compliant) Brand Storytelling

Content Standard

If you’re a marketer in the financial services industry, you likely deal with more speed bumps, red tape, and organizational luddites than, say, the typical tech startup. Isn’t there a standout example of brand storytelling from the financial sector that can spark the imagination of an open-minded compliance officer?