Golden Spiral

SEPTEMBER 15, 2021

Selecting an agency is a difficult decision for a HealthTech company — and the Chief Marketing Officer — to make. To select the best marketing agency for your company’s goals, stage, and market position, follow these essential tips. Look Internally Before You Hire an Agency. What to Look for in a Marketing Agency.

Paid Search Agency 62

Paid Search Agency Advertising Agencies Work Management Marketing Management 62

Martech

SEPTEMBER 20, 2023

You name a problem, and there’s likely a software promising to solve it. At my agency, we were faced with just that question. Now, there are some really great preexisting tech tools for PR. Muck Rack has a pitch tool that helps PR professionals write pitches, write pitch emails and track pitch progress.

Marketing AI 109

Marketing AI Marketing Management PR Press 109

LeadsRX

OCTOBER 5, 2021

LeadsRx Privacy Studio is available to IT teams and establishes a Data Clean Room (DCR) that houses and makes available the anonymous and first-party data needed to drive analytic software. Fishburn PR for LeadsRx. Learn more about LeadsRx Privacy Studio , LeadsRx Attribution , and LeadsRx Journey by visiting LeadsRx.com. .

Budget Programs 84

Budget Programs Privacy Multi-Touch Attribution Software 84

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond. PR will continue to evolve over the next few years.

Public Relations 108

Public Relations Stats Work Management PR 108

QuanticMind

APRIL 9, 2020

A great many small-to-medium businesses work with marketing agencies in lieu of hiring their own team. The vast majority of marketing organizations harbor strengths and weaknesses in particular areas and agencies likewise have different experiences, knowledge, and technologies to help with certain channels and strategies.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Social Agency Ad Agencies 59

Marketing Insider Group

MARCH 13, 2023

Most Resourceful: Contract Logix Contract Logix, a B2B SAS company, needed an effective way to teach potential clients about their contract management software. From: How MIG Helped Contract Logix Supercharge Its Content Marketing Strategy ] Check out: What Is Contract Management Software? How, you ask? Strategic link building.

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Bluetext

APRIL 1, 2021

Software as a Service (SaaS) companies often run into a problem when they launch a new product or unveil updated features: they find it hard to secure the outstanding press coverage they expected. Unlike physical products that can be examined, physically held, or even photographed, SaaS is software delivered via the cloud. .

Work Management 26

Work Management Marketing Management PR Creativity 26

Convince & Convert

MAY 9, 2012

He also runs the consulting firm Social Studio where he provides analytics, PR and integrated marketing strategy to his clients. We work with a lot of agencies and have come to recognize the challenges that leaders are facing in today’s hyper-competitive market. What is the T-Shaped Agency? T-Shaped Agency Architecture.

Lead Ranking 119

Lead Ranking Paid Search Agency Advertising Agencies Ad Agencies 119

Outgrow

MAY 5, 2020

Top 15 Advertising Agencies in Westcoast, USA. Hiring an agency that answers to all of your advertising needs. Hence, this article will detail the top advertising agencies in Westcoast, USA, that will help you create ads, generate leads , and take your brand to the next level. AMP Agency. Duncan Channon.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 52

Hubspot

APRIL 5, 2018

Running an agency is hard. We spoke with agency thought leaders and experts about a number of these problems in our monthly webinar series. The HubSpot Agency Expert Webinar Series is a great opportunity for agency owners to learn from thought leaders in the agency space. The Best Advice for Agencies in 2018.

Advertising Agencies 75

Advertising Agencies Paid Search Agency Ad Agencies Work Management 75

Webbiquity

NOVEMBER 8, 2011

Vocus and Cision are both powerful and popular PR monitoring and management systems. Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. So, you may ask, what decision did the b2b technology marketing and PR agency I work with make?

Work Management 100

Work Management Marketing Management PR Tools 100

KEO Marketing

AUGUST 7, 2017

Since tech is on the rise, and there are more companies in the IT, software, and telecommunications niches, it is becoming harder for tech companies to stand out. KEO Marketing: A Top Technology Marketing Agency . KEO Marketing, based in Phoenix, Arizona, is a prominent B2B technology marketing agency. In 2015, 6.7 of the U.S.’

Advertising Agencies 48

Advertising Agencies Paid Search Agency Ad Agencies Marketing & Strategy 48

Valasys

MARCH 14, 2023

As a result, depending on the campaigns’ objectives, the actual implementation of any two PR campaigns can look very different. To manage, track, and monitor your clients’ PR efforts as well as those of your own company if you want to increase your earned media efforts, you may need a few tools. More than 1.6

Public Relations 52

Public Relations Work Management Budget Programs Marketing Management 52

Golden Spiral

NOVEMBER 15, 2018

Selecting an agency is difficult decision for a B2B tech company — and the Chief Marketing Officer — to make. To select the best marketing agency for your company’s goals, stage, and market position, follow these essential tips. Look Internally Before You Hire an Agency. What to Look for in a Marketing Agency.

Paid Search Agency 54

Paid Search Agency Advertising Agencies Work Management Marketing Management 54

Hinge Marketing

MAY 22, 2023

They also make greater use of outside talent, such as consultants or marketing agencies, than do their slower growing peers. One of the ways that this greater level of maturity is expressed is in the greater usage of software to support the marketing and BD functions. Importantly this is not an advantage they are about to give up.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

Webbiquity

JUNE 27, 2017

With a bit of tweaking, his model can apply to any B2B product company, whether software or manufacturing. In Lemkin’s model, a B2B company would need four to eight people (depending on much work is outsourced to marketing consultants , freelancer, or agencies) at the 100 employee mark, or roughly the $15-$25 million revenue range.

Work Management 255

Work Management Marketing Automation Services Marketing Management Advertising Agencies 255

Walker Sands

FEBRUARY 14, 2024

Data strengthens 100% of PR efforts. I can’t cite a study but anecdotally anyone involved with PR at Walker Sands can tell you that statement is true. HR tech companies that incorporate data-driven PR campaigns in their outreach efforts tend to garner more media placements, secure more interviews and claim the lion’s share of voice.

Paid Search Agency 40

Paid Search Agency PR Media Marketing Management 40

Golden Spiral

NOVEMBER 15, 2018

Selecting an agency is difficult decision for a B2B tech company — and the Chief Marketing Officer — to make. To select the best marketing agency for your company’s goals, stage, and market position, follow these essential tips. Look Internally Before You Hire an Agency. What to Look for in a Marketing Agency.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Work Management Marketing Management 48

PathFactory

SEPTEMBER 10, 2019

When 24,000 influencers, marketers, salespeople, researchers, and agency executives flock together for an event like INBOUND, it’s hard to imagine that a common theme will emerge from the chaos. Software should be bought, not sold. The era of experience disruptors has arrived and, as Brian Halligan said, how they sell is how they win.

Sales Management 49

Sales Management Marketing AI Software Advertising Agencies 49

Customer Experience Matrix

APRIL 1, 2020

Influencer marketing agency Izea got ahead of the game with a March 12 survey , asking social media consumers how they thought they’d behave during a lockdown. PR agency Global Results Communications just launched a COVID-19 Job Board to help people find work. 40% feel brands should avoid “humorous tones”.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Contently

JULY 15, 2020

Among my favorite meta assets ever—so enjoyable that I’m still sharing it years later—is the survey software startup Typeform’s article “ The Rise of the Conversational Interface.” I’ve seen more and more companies launching webinars on how they use their own software. It’s cheeky but also demonstrative.

Paid Search Agency 180

Paid Search Agency Budget Programs Advertising Agencies Startups 180

SpotMe Blog

MAY 11, 2023

We’ve worked with 50+ MedComms agencies in the 20+ years we’ve been in the event tech industry. That’s why we’ve created a list of the top medical communications companies to help you, along with our customers from 10 of the top 20 life science companies in the world, make the right decision when selecting the best MedComms agency for you.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Webbiquity

JANUARY 29, 2019

Scott Burns was just 24 years old when he founded GovDelivery, a software firm that helped government agencies communicate digitally with the public, in 2000—right on the cusp of the dot-com bust. The next year, he and marketing leader Chip House founded Structural , which develops employee success management software.

Enterprise Management 208

Enterprise Management Work Management Advertising Agencies Paid Search Agency 208

Webbiquity

JULY 21, 2020

PaveAI allows agencies, ecommerce vendors, and businesses of all sizes to focus their content marketing efforts more effectively by using AI to identify correlations in Google Analytics data which would extremely hard to spot manually. Engage with prospects online and connect warm leads to a sales rep in a live chat.

Marketing AI 345

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 345

ClearVoice

JULY 18, 2022

sales, product management, PR, communications, and agency partners) can efficiently access and reuse the latest assets? Digital asset management software allows digital asset managers to store and organize a library of digital assets and make them available through a centralized location to employees across the organization.

Digital Asset Management 98

Digital Asset Management Process Work Management Marketing Automation Services 98

Webbiquity

NOVEMBER 27, 2018

Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. BizBash , the leading publication for event professionals in North America, recently published its list of the Top 500 People in Events , in various categories such as agencies, audiovisual / lighting design, and event education.

Paid Search Agency 214

Paid Search Agency Twitter Trade Show Social Networks 214

Walker Sands

OCTOBER 19, 2023

Broaden your view When creating client work at a B2B video agency, I find it helpful to think of branding and marketing campaigns like puzzles. Consider the balance of animation and live action Animated videos thrive at communicating intangible or complicated ideas — a frequent request at B2B video agencies.

Paid Search Agency 52

Paid Search Agency Design B2B Marketing Advertising Agencies 52

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

LeadsRX

OCTOBER 26, 2021

October 26, 2021 – LeadsRx – a leading provider of multi-touch marketing attribution and customer journey analytics software and services – today announced support for additional cloud service platforms within its LeadsRx Privacy Studio architecture. Fishburn PR for LeadsRx. Portland, Ore., About LeadsRx. For more information.

Marketing Attribution 79

Marketing Attribution Paid Search Agency Multi-Touch Attribution Privacy 79

LeadsRX

NOVEMBER 9, 2021

By offering this solution, LeadsRx is using analytics to help national television advertisers and agencies representing advertisers to lower customer acquisition costs, increase customer lifetime value, and spot and eliminate wasted ad spend,” said AJ Brown, CEO and co-founder of LeadsRx. Fishburn PR for LeadsRx. About LeadsRx.

Cable 93

Cable Television marketing Budget Programs Broadcasting 93

ClearVoice

DECEMBER 18, 2020

Whether you work as a teamlancer or part of an agency, there are some industries that have built-in client recaps (think PR or SEO industries) while others tend to rely on milestones (design or branding agencies providing outlines or sketches). In his role as a PR Consultant at U.K.-based What about client recaps?

Work Management 105

Work Management Paid Search Agency Marketing Management Allocation 105

Zoominfo

MARCH 12, 2018

Defined, programmatic advertising is the use of data-driven software to automate the buying and placement of digital ads, including online desktop display, mobile, video, etc. It’s rare for any software to work in a vacuum these days. The biggest change? Programmatic advertising. Check for integrations.

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

Directive Agency

MAY 29, 2023

Initial keyword research for Shortcut , a project management software for software development teams. JTBD research for Snap AR , a software platform for AR creators. As a result, considerations for AI software security and accuracy of information are crucial.

Tactics 52

Tactics SEO Ideal Customer Profiles Lead Ranking 52

Bluetext

MAY 21, 2021

Exploiting tragedy and proactively telling a reporter how a company’s software product might have altered a tragic situation can be perceived as insensitive and will put your brand in a negative light. . Medium Title: Medium Content: The post Why Rapid Response is Vital for PR Programs appeared first on Bluetext.

PR 26

PR Thought Leadership Advertising Mediums Storytelling 26

Walker Sands

APRIL 18, 2023

The relationship between PR professionals and freelance journalists is a symbiotic one. As a PR agency, we look to freelancers to drive media coverage for our clients, while freelancers look to us to provide credible sources and information for their stories. Are you open to being pitched by PR people?

Media 52

Media Work Management PR Marketing Management 52

ClickZ

MARCH 3, 2021

For most, they had not even heard of the video conferencing software, it was used solely by businesses communicating with partners or clients abroad, and certainly was not associated with quizzes and escape rooms. Content created in partnership with Tudor Lodge Consultant. Video conferencing. Streaming services.

Advertising Agencies 134

Advertising Agencies Consulting Amazon Paid Search Agency 134

LeadsRX

NOVEMBER 30, 2021

Guided by an ethos of impartiality, consumer privacy, and quality first-party data, LeadsRx provides SaaS software and services that has helped marketers at more than 5,000 global and local brands and agencies increase customer acquisition efficiency, grow lifetime value, and identify wasted ad spend. Fishburn PR for LeadsRx.

Multi-Touch Attribution 83

Multi-Touch Attribution Purchase Paid Search Agency Television marketing 83