SmartBug Media

MARCH 15, 2024

The franchise industry continues to evolve, and so do the marketing strategies franchises use to connect with customers and drive success. Here’s a look at some of the key trends driving franchise marketing in 2024. The rise of influencer marketing is one example of this trend.

Marketing AI 59

Marketing AI Trends Advertising Agencies Work Management 59

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

Social Media 117

Social Media Trends Media B2B 117

Marketing Insider Group

AUGUST 5, 2020

Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities that might be available in the coming years. As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities.

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Trends Planning Enterprise Management Paid Search Agency 336

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. Read more here. Read more here. Read more here.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Contently

JANUARY 24, 2023

Mounting economic pressures from inflation further challenge marketers to demonstrate value to keep customers loyal. As you plan the year, keep these five consumer behavior trends in mind. Consumers expect these channels to interact with one another so that actions taken in one reflect in the others to deliver one seamless experience.

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Marketing AI Trends Planning Advertising Agencies 148

Marketing Insider Group

NOVEMBER 12, 2019

By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. Organizations failing to follow this trend may well find that their audience votes with their feet and finds another, greener event to attend next year. Quick Takeaways. Image source: [link]. Mindfulness and Wellness.

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Trends Marketing AI Co-Registration Merchandising 252

Stevens & Tate

SEPTEMBER 20, 2023

Every business, regardless of its niche or size, relies on marketing to build brand awareness, reach a target audience, foster customer relationships, and increase sales. But marketing is broad and relies on several networks, platforms, and systems. It ensures that your product or service has a name in the market.

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Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Additionally, B2C marketing’s influence on the B2B world will continue to be significant.

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Marketing AI Trends B2B Marketing SWOT 193

Brandpoint

APRIL 3, 2024

Staying ahead of the latest PR trends is key to success in the ever-evolving landscape of public communication. Through our in-depth PR Survey , we unveiled the upcoming industry trends and challenges that will shape 2024 by interviewing 200 PR professionals. Get ahead with industry trends for next year! Get ahead with us!

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PR Trends Public Relations Ethics 48

DealSignal

FEBRUARY 20, 2024

Read about Demand Generation trends for this year and be ready to act. Marketing budgets are increasingly being scrutinized by CFOs to ensure that the spending aligns with the company objectives and delivers measurable impact. This trend will continue as efficiency is paramount.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Tracking upper-funnel and B2B activities is challenging but feasible.

B2B Marketing 109

B2B Marketing Trends B2B Planning 109

SalesGrape

OCTOBER 11, 2023

Telemarketing Trends in B2B Marketing: What’s Working in 2023? As technology continues to evolve, so do marketing strategies. Initially seen as an intrusive and annoying sales tactic, it has transformed into a valuable tool for B2B marketers.

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Telemarketing Work Management Marketing Management Marketing AI 88

Spiralytics

JANUARY 11, 2023

Fellow marketers, if you’re as overwhelmed as I am with the coming new year, I recommend you go through the most effective email marketing trends of 2023. The Ultimate Email Marketing Trends in 2023. The Ultimate Email Marketing Trends in 2023. Trend 1: Content! Add activities for users.

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Email Marketing Trends Privacy Protection Planning 118

Marketing Insider Group

NOVEMBER 26, 2019

While some tools empower marketing departments to accomplish more with fewer resources, many would-be miracle cures only lead to more headaches. Marketers are interested in what their martech tools can do for them —not necessarily how they do it. The divide between sales and marketing tech is shrinking.

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Trends Marketing AI Work Management Marketing Management 280

Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.

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eCommerce Marketing AI Trends Loyalty 76

The Lead Agency

DECEMBER 6, 2021

To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. According to the report, over 75% of buyers and sellers say they now prefer digital self-serve and remote human engagement over face-to-face interactions. The Digital Future: B2B Marketing Trends 2022.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Webbiquity

DECEMBER 12, 2018

And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance. Here are five of the most important trends to watch in the coming year (your competitors will!). As of June 2018, 4.2

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Trends Paid Search Agency Advertising Agencies Social Media 225

Sprout Social

NOVEMBER 30, 2021

It’s important for businesses to keep up with the latest ecommerce trends because consumer behavior is constantly evolving. Let’s take a look at the top ecommerce trends you need to prepare for in 2022. Types of ecommerce trends to watch for. Social commerce trends. AR commerce trends. Social commerce.

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eCommerce Trends Social Media Amazon 143

Navigate the Channel

SEPTEMBER 15, 2023

In the fast-paced world of digital marketing, staying ahead of the curve is essential. With each passing year, new trends emerge, reshaping the landscape and offering fresh opportunities for businesses to connect with their audience. AI is poised to become the backbone of digital marketing strategies for businesses of all sizes.

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Marketing AI Trends Ethics Privacy 65

Heinz Marketing

JANUARY 14, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. Sales and marketing teams were forced to get creative in terms of how to engage with prospects.

Marketing AI 142

Marketing AI Trends B2B Marketing Account Based Marketing 142

TowerData

JANUARY 3, 2023

In 2022, digital marketers were hard at work staying on top of the 2022 trends - masterful video marketing, relatable content creation, virtual event engagement, social/influencer marketing, harnessing the power of data to drive strategies and getting next-level with personalization. Economic trends.

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Trends Work Management Privacy Advertising Agencies 92

Martech

JULY 10, 2023

I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. I’m happy to report groups like GatherVerse actively have these difficult conversations as we speak. Think social media management, marketing briefs, email campaigns and, of course, content. has launched.

Marketing AI 137

Marketing AI Paid Search Agency Trends Copyright 137

readwrite

DECEMBER 17, 2021

While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. The more accurately marketers understand trends, the more chances they have to beat the competition. Interactive ad formats.

Paid Content 119

Paid Content Trends Paid Search Agency Ads 119

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

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Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Navigate the Channel

NOVEMBER 21, 2023

2024 is right around the corner, and the marketing landscape is set to undergo significant changes. In this article, we will explore the five marketing trends that are poised to make a substantial impact in 2024. #1 This is where video marketing excels. Versatility and Storytelling Video marketing is incredibly versatile.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

SmartBug Media

JANUARY 31, 2023

It’s difficult to predict with certainty what the trending e-commerce strategies will be in 2023 as the e-commerce industry is constantly evolving and new technologies and trends continue to emerge. Based on current trends and industry expert predictions, here are 16 e-commerce trends in 2023: 1.

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Trends Lead Ranking Bundling Mobile Marketing 98

Stevens & Tate

JULY 3, 2023

Introducing our monthly newsletter, which is dedicated to bringing you the latest marketing trends and updates from around the world. Exclusively tailored for our valued subscribers, this newsletter serves as your go-to source for staying informed and up-to-date in the dynamic marketing landscape. Find these articles interestng?

Trends 71

Trends Planning Paid Search Agency Youtube 71

EveryoneSocial

DECEMBER 28, 2020

And this trend isn’t going anywhere anytime soon. The Gartner Future of Sales 2025 report predicts that by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels. Building and maintaining relationships on social media requires time, effort, and authentic interaction. Salesforce ).

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Activities B2B Thought Leadership Social Networks Thought Leadership 99

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. With the onset of the new year, marketers are urged to assess the current state of their strategies. Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy. of overall company revenue.

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Marketing AI Social Media Social Marketing B2B Marketing 67

BenchmarkONE

JANUARY 4, 2023

million small businesses in active operations. There are trends to look out for, and if small business owners prepare and plan as soon as possible, it could help them stand out against bigger businesses they may be in competition with. . This article gives insights into the trends your small business should capitalize on this year.

Small Business Marketing 81

Small Business Marketing Trends Marketing Automation Services Business 81

EveryoneSocial

JUNE 16, 2020

If you’ve been around the marketing and brand world for a bit now, you’ve probably heard all sorts of industry terms and “buzzwords” that sometimes lose their value. Marketing is always evolving, which means industry trends and tactics are always popping up with many novel strategies that are worth exploring and implementing at work.

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Activities Branding Brand Identity Sample 103

Heinz Marketing

JUNE 11, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. 6 Reasons Your Marketing Copy Isn’t Converting — and How to Fix Each One. Thank you, Svetoslav Dimitrov , for your insight on common mistakes with marketing copy.

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B2B Sales B2B Marketing Trends Content Marketing 110

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. This is where digital marketing comes into play. Like traditional marketing, digital marketing constantly evolves and creates new opportunities for businesses to grow and improve. Top Digital Marketing Trends in 2023 1.

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Marketing AI Trends Planning Paid Search Agency 62

Launch Marketing

JULY 26, 2023

Here are four key trends that B2B marketers need to be aware of if they want to stay ahead of the competition and generate more leads. Trend #1: Tailor-Made Marketing Experiences Through Personalization In 2023, B2B buyers’ expectations are higher than ever with demand for more personalized , consumer-like experiences.

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Lead Generation Lead Scoring Lead Ranking Account Based Marketing 118

Sprout Social

MARCH 15, 2021

Twitter is known for its always-changing trending topics. Over the last few years, Twitter has continued to refine how trending topics work by adding different layers of context to the way they display on desktop and mobile. How Twitter trending topics work. Trending topics on Twitter are determined by the platform’s algorithm.

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Paid Content Twitter Trends Mobile Advertising 127

Launch Marketing

NOVEMBER 10, 2021

Social media channels are transforming the way we work and interact. Top Rank Online Marketing , when it comes to sharing information about your brand, 41% of people believe that employees are more trustworthy than a company CEO or PR Department. . Respond to comments.

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Social Media Activities Practices Tips 62