Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. Content is never just content. Today, he’s the senior manager of brand strategy.

Trust Marketing 64

Trust Marketing Content Marketing Work Management Paid Search Agency 64

Brandpoint

MARCH 30, 2020

Thinking like a content marketing professional can help you shape and boost your personal brand, making it possible to reach a wider network and audience than ever before. Your website acts as a salesperson, promoting you and your brand. This will help generate regular readership and build trust with your audience.

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

Marketing Insider Group

NOVEMBER 4, 2019

Many of the nation’s largest companies haven’t moved beyond the days of the “mad men” of Madison Avenue’s ad campaigns when it comes to marketing. Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups.

Enterprise Management 153

Enterprise Management Paid Search Agency Advertising Agencies Content Marketing 153

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really?

Paid Content 165

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 165

Net-Results

MAY 26, 2021

Because for a long while I’ve worked at a B2B SaaS business and a lot of my focus has been on content marketing. What is content marketing? VIDEO: What role does content play in my digital marketing strategy? The importance of marketing content in the awareness phase.

B2B Marketing 98

B2B Marketing Top of Funnel Content Marketing B2B 98

Scoop.it

MARCH 2, 2023

You might have heard that content is an elixir for growing a small business. Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. What Is Content Marketing? Why Should Brands Bother With Content Marketing?

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

Content Marketing Institute

JUNE 12, 2018

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Sure, public relations and content marketing are overlapping fields, but they’re not the same.

PR 106

PR Content Marketing Personalization Marketing Analytics Tools 106

Marketing Insider Group

APRIL 12, 2021

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Zoominfo

NOVEMBER 20, 2023

The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use to instead focus on more strategic decision-making. Marketers are definitely at the forefront of experimenting with GenAI. billion in the next 10 years.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

ClickDimensions

SEPTEMBER 10, 2018

Are you ready to level up your content marketing game? Attendees at last week’s Content Marketing World in Cleveland, Ohio certainly were, as they gathered to attend the world’s largest content marketing event. Trust is essential. And marketers are on the front lines.”

Content Marketing 89

Content Marketing Planning Content Conference 89

Marketing Insider Group

FEBRUARY 11, 2015

In our Strategy work, we help brands build and hone their content strategies, taking into consideration their marketing goals, brand positioning, and the competitive landscape. Here are some of our favorites content marketing quotes. “ Content Marketing is all the Marketing that’s left.

Content Marketing 100

Content Marketing Advertising Agencies Banners Content 100

Convince & Convert

JANUARY 11, 2015

Schaefer is working on a new book called The Content Code. As part of his book research, Mark asked me about how I have built for myself a “super brand” where people trust or want to consume what I create, without having to sample it first, and whether anyone could create a “super brand” if they chose to do so.

Brand Identity 162

Brand Identity Branding Ad Building Content Marketing 162

Sales Engine

OCTOBER 16, 2015

The answer is critical for anyone in B2B marketing today. Content marketing uses the same skills and tactics as publishing a magazine—only the distribution methods, audience-building techniques, and analysis tools are different. So what can we learn from magazine publishers about content marketing? #1

Content Marketing 120

Content Marketing Lead Ranking Content Marketing & Strategy 120

ClearVoice

JANUARY 29, 2024

It takes more than creating engaging content and implementing the best SEO tactics to win at content marketing. You need seamless internal communication to develop a high-performing content marketing strategy and boost your chances of success.

Effectiveness 52

Effectiveness Marketing & Strategy Account Based Marketing Content 52

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96

Launch Marketing

NOVEMBER 17, 2021

Marketing is complicated. As the new year looms, planning your marketing budget and activities is top of mind for B2B marketers and leaders. When looking at your long-term marketing strategies and long-term marketing goals for the year ahead, there are probably many questions your organization will be looking to answer.

Organization 133

Organization B2B Marketing Planning Marketing Budget 133

Inbox Insight

JANUARY 22, 2019

Part 3 of our B2B marketing planning mini series, this article tackles the Marketing Strategy stage of the B2B Marketing Plan. Content Plan (Roadmap): Documented processes and workflows required to deliver the content strategy. The B2B Content Marketing Strategy. Key Concepts we’ll cover: 1.

Planning 75

Planning B2B Marketing Marketing Plans B2B 75

Oktopost

DECEMBER 13, 2020

Following the success of our From the Experts webinar series, we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. In order to stay relevant and competitive, businesses that hadn’t already done so needed to act fast to make the shift to the digital space.

Social Marketing 118

Social Marketing Paid Search Agency Trade Show Advertising Agencies 118

Outbound Engine

SEPTEMBER 27, 2021

Before we dig into how content marketing and email marketing work together, let’s start at the very beginning. What exactly are content marketing and email marketing? Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online.

Email Marketing 84

Email Marketing Ad Building Planning Business 84

Onalytica B2B

NOVEMBER 7, 2017

Key Topics: Social Media Marketing, Personal Branding & Content Marketing + Digital Marketing overall. Bio: Sam Hurley is a lateral-thinking, people-focused digital marketer — holding solid experience in both agency and client-side settings. HOW DID YOU GET TO BECOME AN EXPERT IN DIGITAL MARKETING?

Storytelling 180

Storytelling Advertising Agencies Work Management Paid Search Agency 180

Binary Demand

MARCH 11, 2024

[ps2id id=’overview’ target=”/]As marketing landscapes continuously shift, pinpointing the right audience has become essential. Failure to precisely target your buyer persona can result in marketing efforts that resonate with no one.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

ClearVoice

JULY 15, 2022

Marketing to Baby Boomers is more lucrative than you think. They also adopted the online shopping and content consumption habits of younger generations, making them prime targets for businesses in food, fashion, health, and even luxury niches. In this guide, we’ll talk about the nuts and bolts of marketing to Baby Boomers.

Planning 118

Planning Content Marketing & Strategy Youtube 118

NuSpark Consulting

MARCH 24, 2019

In the context of B2B digital marketing, however, a white paper is long-form content aimed at promoting products or services, using selected facts and logical arguments to build the case. This will help build the audience’s trust and avoid the white paper coming off sounding like a marketing ploy. How White Papers Work.

Paper 113

Paper Lead Scoring Lead Ranking Generation 113

Binary Demand

MARCH 11, 2024

[ps2id id=’overview’ target=”/]As marketing landscapes continuously shift, pinpointing the right audience has become essential. Failure to precisely target your buyer persona can result in marketing efforts that resonate with no one. Unleash the power to forge enduring success.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Heinz Marketing

NOVEMBER 24, 2021

Cameron Katoozi , Marketing Consultant at Heinz Marketing . Copywriting isn’t everyone’s strong suit; the goal is to create the most persuasive and compelling content while staying as concise as possible. We need to consider how the excess of new content on the internet is constantly shrinking attention spans.

Ideal Customer Profiles 121

Ideal Customer Profiles Copywriting Paid Search Agency Top of Funnel 121

Outbrain

OCTOBER 7, 2019

Content marketing is undoubtedly effective, but content marketing will only work for you when you come to terms with one key reality: that the vast majority of content will not succeed on its own. 95 percent of content will only be discovered through its original source or from one degree of separation.

Paid Search Agency 39

Paid Search Agency Effectiveness Content Marketing Content 39

Contently

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. Contently’s marketing team recently placed some banners on our site as an experiment, and they actually worked. The year is 1994, and people are excited about— checks notes —banner ads. No, seriously.

Webinar Metrics 200

Webinar Metrics Banner Ads Advertisements Advertising 200

Inbox Insight

JANUARY 22, 2019

Part 3 of our B2B marketing planning mini series, this article tackles the Marketing Strategy stage of the B2B Marketing Plan. Content Plan (Roadmap): Documented processes and workflows required to deliver the content strategy. The B2B Content Marketing Strategy. Key Concepts we’ll cover: 1.

Planning 51

Planning B2B Marketing Marketing Plans B2B 51

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Content Marketing Institute

MARCH 22, 2018

Creating content is not the difficult part of content marketing. Distribution of your content, particularly with paid media, is also not that hard to do initially. HANDPICKED RELATED CONTENT: How to Stop Acting Like a Marketer and Start Acting Like a Publisher.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

GreenRope

OCTOBER 24, 2017

4 Content Marketing Strategies for B2B Sales Enablement. Content is crucial for B2B companies to inform, educate, and sway their target audiences. This means you can’t just produce whatever content you want to and expect people to buy your product or services. Create Case Studies to Build Trust.

B2B Sales 40

B2B Sales B2B Marketing Marketing Strategy Marketing & Strategy 40

GreenRope

OCTOBER 24, 2017

4 Content Marketing Strategies for B2B Sales Enablement. Content is crucial for B2B companies to inform, educate, and sway their target audiences. This means you can’t just produce whatever content you want to and expect people to buy your product or services. Create Case Studies to Build Trust.

B2B Sales 40

B2B Sales B2B Marketing Marketing Strategy Marketing & Strategy 40

GreenRope

OCTOBER 24, 2017

4 Content Marketing Strategies for B2B Sales Enablement. Content is crucial for B2B companies to inform, educate, and sway their target audiences. This means you can’t just produce whatever content you want to and expect people to buy your product or services. Create Case Studies to Build Trust.

B2B Sales 40

B2B Sales B2B Marketing Marketing Strategy Marketing & Strategy 40

GreenRope

OCTOBER 24, 2017

4 Content Marketing Strategies for B2B Sales Enablement. Content is crucial for B2B companies to inform, educate, and sway their target audiences. This means you can’t just produce whatever content you want to and expect people to buy your product or services. Create Case Studies to Build Trust.

B2B Sales 40

B2B Sales B2B Marketing Marketing Strategy Marketing & Strategy 40

GreenRope

OCTOBER 24, 2017

4 Content Marketing Strategies for B2B Sales Enablement. Content is crucial for B2B companies to inform, educate, and sway their target audiences. This means you can’t just produce whatever content you want to and expect people to buy your product or services. Create Case Studies to Build Trust.

B2B Sales 40

B2B Sales B2B Marketing Marketing Strategy Marketing & Strategy 40

GreenRope

OCTOBER 24, 2017

4 Content Marketing Strategies for B2B Sales Enablement. Content is crucial for B2B companies to inform, educate, and sway their target audiences. This means you can’t just produce whatever content you want to and expect people to buy your product or services. Create Case Studies to Build Trust.

B2B Sales 40

B2B Sales B2B Marketing Marketing Strategy Marketing & Strategy 40