Conductor

JUNE 6, 2019

Taking all this into account, paid search is a reliable yet expensive method of customer acquisition. This kind of data can be great for talking to CMOs with large paid budgets in order to contextualize organic marketing costs. Local analysis provides granular city-level insights.

Storytelling 40

Storytelling Paid Search Agency SEO Keywords 40

Martech

JULY 13, 2021

In the past, Driscoll’s approach to digital had been based on storytelling and loyalty. In an acquisition costing around $250 million, Merkle, the data and technology-led CX management company will bring onboard LiveArea, the global B2B, B2C and D2C CX and commerce agency. Read more here. Merkle to acquire CX agency LiveArea .

Paid Search Agency 119

Paid Search Agency Advertising Agencies Lead Scoring Lead Ranking 119

Content Standard

JANUARY 21, 2016

Patricia Travaline, CMO of Skyword, said, “Looking back, if we had abandoned ship at that time, it would have been the worst mistake of my career.” The report showed that while traffic acquisition numbers were lower than expected, that engagement metrics like time on page and bounce rate were stellar.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Content Standard

JANUARY 21, 2016

Patricia Travaline, CMO of Skyword, said, “Looking back, if we had abandoned ship at that time, it would have been the worst mistake of my career.” The report showed that while traffic acquisition numbers were lower than expected, that engagement metrics like time on page and bounce rate were stellar.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Exo B2B

OCTOBER 10, 2023

La «baveuse» de la Trifecta Vous connaissez quelqu’un(une) qui aurait l’audace de monter sur la scène de B2B Forum et aller affirmer qu’il faut arrêter de faire du «storytelling» en marketing? D’éliminer le «storytelling» inefficace? De mettre de côté la peur de manquer quelque chose (FOMO)?

Gartner 52

Gartner B2B Ideal Customer Profiles B2B Marketing 52

ViewPoint

MAY 23, 2013

Chasen''s five rules for B2B communication involve storytelling to define the company''s brand, thinking broadly about who might become your buyer and seeking good advice, but maintain confidence in your own expertise. Via RepCapitalMedia.com. B2B Email Marketers Focus on Targeting Content. Via MarketingProfs. Respect Your Competition.

B2B Marketing 120

B2B Marketing BtoB PointClear B2B 120

ClickZ

JUNE 21, 2023

Emotion, storytelling, music, characters, and persuasive techniques are all necessary in B2B to inspire decision-making. I once interviewed Uli Reese, Global CMO at amp, and we talked about the sound associated with the then new James Bond movie and how they associate a voice like Billie Eilish with that brand identity.

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Content Marketing Institute

JANUARY 1, 2019

In looking toward 2018, Joe offered that the trends pointed upward, highlighting the growth in acquisitions, the increase in budgets, and even the idea of marketing as a profit center (which is the focus of our book Killing Marketing ). But it hasn’t been all rosy. There have been challenges.

Paid Search Agency 88

Paid Search Agency Advertising Agencies Ad Agencies CMS Development 88

SmartBug Media

MARCH 8, 2022

Randi Barshack Randi Barshack is currently the CMO of RollWorks, is a Forbes Council member and has over 20 years of experience building and scaling global marketing teams leading to a total of one billion dollars in exit valuations. It’s having the courage to show up when you can’t control the outcome.” Brené Brown.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

Exo B2B

OCTOBER 10, 2023

Lady Trifecta Do you know anyone who would have the audacity to go up on stage at B2B Forum and say that we need to stop storytelling in marketing? Eliminate ineffective storytelling? Put aside the fear of missing out (FOMO)? Stop speaking to everyone avout everything, be highly provocative? (It

Marketing AI 59

Marketing AI B2B Gartner Conference 59

KoMarketing Associates

AUGUST 19, 2013

As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. Mike Volpe (HubSpot) - CMO @HubSpot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Content Standard

MARCH 6, 2019

“That built-in intent is a huge opportunity to build brand awareness as well as drive customer acquisition via local search marketing efforts,” explained Schepke. Meanwhile, local partners may not have the time or the storytelling know-how to create quality local content. Learn more here.

Paid Content 87

Paid Content Marketing Strategy Marketing & Strategy Advertising Agencies 87

nDash

DECEMBER 5, 2018

“The acquisition will have to wait. It’s vision and storytelling. This can include the CMO, in-house marketers, PR agencies and the like. A chronic lack of time. The ability to sit down and write a 1,000-word blog post is one luxury most successful CEOs cannot afford, at least not without a huge opportunity cost.

Advertising Mediums 69

Advertising Mediums Paid Search Agency Verticals CMO 69

Outbrain

FEBRUARY 19, 2020

Storytelling. This type of content is especially important for major rebrand updates, like name changes – you don’t want confusion to drive down customer acquisition rates. Storytelling. Storytelling is the foundation of all great marketing and there’s a story behind your rebrand that needs to be told. Reinvention.

Buzz 46

Buzz Paid Search Agency Thought Leadership Advertising Agencies 46

Single Grain

JULY 6, 2021

The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. In this article, I will discuss what a CMO is, the different skills needed to become a great CMO, and how you can hire the perfect CMO for your organization.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Heinz Marketing

JANUARY 10, 2022

Russell: Where I have felt the most rewarded by sales and marketing people in my businesses and certainly what I see in agencies is when there is a curiosity to understand things like customer acquisition cost. ” And I was thinking about that as you were mentioning some of these finance measures of like customer acquisition costs.

Demand Generation Agencies 106

Demand Generation Agencies Advertising Agencies B2B Sales Lead Scoring 106

6sense

JULY 7, 2016

Bob Ray: As an agency partner, we believe that data is the essential ingredient to inform strategies and ideas, as well as identify and prioritize targets and investments to drive the highest ROI for customer acquisition and retention. Data is the currency for business in the new digital world.

Advertising Agencies 48

Advertising Agencies Allocation B2B Thought Leadership B2B 48

Heinz Marketing

MAY 28, 2018

When marketers are at both the strategic levels, CMO level and even operational level, are reviewing that data, what are some of the best practices that you see with your clients and even that you recommend in how they manage their budgets against the plan and make decisions on where to invest their resources? Very interesting.

Work Management 58

Work Management Enterprise Management CMO Marketing Management 58

Marketing Insider Group

NOVEMBER 15, 2022

While the CMO is still the “coach”, their playbook and plans need to align and converge across multiple focus areas and achieve both synergy and alignment. Storytelling and human connections are key to showcase empathy and building a genuine, lasting customer connection. Classic “orchestration as an art form”. Time will tell.

B2B Thought Leadership 240

B2B Thought Leadership B2B Marketing Planning Top of Funnel 240

chiefmartech

JUNE 23, 2016

I joined Xerox through an acquisition after two startups and led a new ventures practice, eventually taking roles leading digital, social and marketing operations. Get very comfortable with fundamental martech tools, hone your creative and storytelling skills, and fearlessly dig into data exploration, analytics, insights, and visualization.

Work Management 69

Work Management Marketing Automation Services Marketing Management Lead Ranking 69

Anyword

MARCH 11, 2020

While a campaign using a max CPC goal doesn’t aim to profit from ads, you should take the average revenue per user into account and try to offset the cost of the user acquisition campaign. In it, you’ll learn how new tech and industry changes may affect your user acquisition efforts this year. Bringing In Branded Content.

Paid Content 52

Paid Content Lead Ranking Cost Per Click Banner Ads 52

Onalytica B2B

JANUARY 18, 2017

It’s an amazing field, combining the strengths of engineers, storytellers, artists, and data scientists to forge the future of customer experience. Well, I believe we’ll be seeing a few acquisitions from/of big players in the coming years to cater for exactly that need… AI & Chatbots: It’s the future. Baochi Nguyen.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Content Standard

OCTOBER 22, 2016

He urged marketers whose companies sell to that demographic to get on the platform, and to think about Snapchat as product storytelling a la Twitter meets YouTube. Pursue partnerships that support your company’s goals, which often revolve around customer acquisition, lower churn, and a bigger profit margin. The big challenge?

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Work Management 40

chiefmartech

MARCH 27, 2017

We talked with one marketing team for a high-growth SaaS company that focused on three primary goals: (1) Lowering cost of acquisition, (2) accelerating deal volume/value, and (3) reducing churn — every martech investment they made was evaluated against these three business outcomes. Strategy and the Art of Storytelling is Still Crucial.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

ANNUITAS

OCTOBER 26, 2020

However, CMOs are at a crossroads – and 2021 needs to be the year to commit to thinking like a Chief Growth Officer. Stepping into the CGO role includes shifting to a strategic view of demand marketing that is centered around the entire customer lifecycle – from acquisition through to customer success. Steve Hardy, CMO Secureworks.

Account Based Marketing 147

Account Based Marketing Top of Funnel Narrowcasting Peer-to-peer 147

Heinz Marketing

JULY 30, 2018

We were thrilled this last time to be able to talk to Chandar Pattabhiram , CMO at Coupa Software. Marketing begins with storytelling,” he said. “It It takes the art of storytelling to reach the heart and to build a bond. You can listen to full recordings of past shows at SalesPipelineRadio.com and subscribe on iTunes.

Top of Funnel 43

Top of Funnel Peer-to-peer Work Management Budget Programs 43

Directive Agency

MARCH 7, 2019

As a lifelong storyteller, Melanie Deziel educates and informs marketers worldwide about strategies for creating engaging and compelling brand storytelling. Keynote speaker, author, and comedian, Kathy Klotz-Guest, helps brands and business leaders promote a storytelling culture that fosters creativity and inspires its audiences.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Outbrain

NOVEMBER 25, 2019

Storytell | From Internal Hoorahs to External Customer Dynamics. More recently, we’ve seen a shift beyond acquisition, to true partnership and collaboration — a hot topic at the Direct Brand Summit as we gained inside looks to three disrupting duos: Mattress Firm and Purple. Challenger Collaboration. Crew and Hatch.

Brand Identity 33

Brand Identity Branding Storytelling Funnel Advertising 33

chiefmartech

JANUARY 3, 2017

At a time when there is so much disruption happening within the category, I have the opportunity to converge the science of data and technology with the art of marketing and storytelling. Every brand and CMO now acknowledges that marketing and technology are intertwined. Can you tell us more about your role at Spotify?

Work Management 81

Work Management Marketing Management Digital Transformation Lead Ranking 81

Content Standard

AUGUST 26, 2015

In February 2015 I forecasted on the Content Standard , along with many more credible sources, that spending, talent acquisition, business transformation, and customer experience would play crucial roles in successful brand storytelling programs this year. Episodic Content.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

SnapApp

DECEMBER 12, 2017

Ex-Google and Facebook CMO consultant Andy Betts says all CMOs need to quickly get comfortable with using AI, or risk falling behind: . The CMO’s best play at this point is to prepare what you can and commit to staying on top of the news around AI applications in marketing as it breaks. Vengreso | CMO. . .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

chiefmartech

JANUARY 6, 2016

The world of marketing and storytelling is in a constant state of evolution as well: from multi-channel to channel agnostic and omni-channel thinking; from push and time-based campaigns to more always-on push & pull engagement; from pre-planned content to more automated and data-driven conversations. Data-driven predictive models.

Marketing Management 40

Marketing Management Planning Lead Ranking Verticals 40

Single Grain

DECEMBER 29, 2020

Dave Kellog has 10 years' of experience as a CEO, CMO and independent director… each. Storytelling Is Great, but Is It Enough? . More SaaS Articles : * SaaS CAC: A Guide to Customer Acquisition Costs. * Identifying & Prioritizing Your SaaS' Best Opportunity for Growth. Why Successful SaaS Startups Fumble and Fail to Scale.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

chiefmartech

FEBRUARY 9, 2016

Gerry Murray , Research Manager of the CMO Advisory at IDC , will present Cognitive Marketing: The Rise of the Super Intelligent Marketer — will illuminate the new capabilities that “cognitive services” now offer marketers, leveraging data and artificial intelligence.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

OutboundView

SEPTEMBER 20, 2018

If you’re responsible for budget allocation across sales or marketing (Head of Sales or CMO), this guide is for you. Our Approach to Client Acquisition & Lead Generation. The result is an executable plan that doesn’t require a $150K/year CMO, and gives you the best chance to increase revenue. When should you hire?

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Brandpoint

JUNE 24, 2021

CAC: Customer Acquisition Cost. Also referred to as Lifetime Customer Value (LCV or CLTV), or Lifetime Value (LV), this metric will help you understand what your Customer Acquisition Cost (see above) means to your company. CMO: Chief Marketing Officer. At the top of a company’s marketing team is the CMO.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Metadata

MARCH 16, 2021

So I’m Dee Anna McPherson, I’m the CMO at Invoca. Joe Chernov: At Eloqua, we prep walked Megan Eisenberg, a very prominent CMO now, to every single event. I basically leaned into his concern and validated it and I could see on his face, dead man walking, this thing is over and the acquisition didn’t happen.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52