Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

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Intent Data Intent B2B Sales ROI 62

Marketing Insider Group

DECEMBER 29, 2020

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. Source: Gartner. Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. Optimizing for Search Intent.

Planning 362

Planning Trends Advertising Agencies Paid Search Agency 362

Content4Demand

JANUARY 7, 2021

One tactic receiving attention in this quest is intent data. Here, we’ll talk about what intent data is, why it can be a game changer for your marketing strategy and how to start incorporating it into your marketing efforts. What Is Intent Data? Image courtesy of Gartner. Why Intent Data Is Important.

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Intent Data Top of Funnel Intent Webinar Metrics 86

Content4Demand

JULY 13, 2021

Marketers are quickly discovering the value of intent data to identify and engage the buyers actively researching their solutions. According to Gartner , more than 70% of B2B marketers are expected to be targeting buyers with third-party intent data by 2022. We’ll start with some intent data basics here.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

Madison Logic

AUGUST 31, 2023

Gartner research suggests sales reps only have 5% of a buyer’s time during their B2B buying journey, so it’s up to marketers to arm buying groups with all the information needed to make an informed decision. Enter multi-channel account-based marketing (ABM).

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

Madison Logic

OCTOBER 4, 2023

As more buyers work from home and utilize digital channels for a self-driven buying experience, Connected TV (CTV)—which includes Smart TV’s and other devices that allow brands to reach their audiences through internet targeting—has emerged as a compelling choice for B2B marketers seeking to enhance their multi-channel ABM strategy.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

Content4Demand

SEPTEMBER 24, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. B2B Fusion has developed industry award-wining ABM experiences for its clients.

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Intent Data Top of Funnel Intent Lead Ranking 78

Business Brainz

JULY 11, 2021

No one can deny how crucial insight is for the success of any marketing strategy. Be it an inbound marketing strategy or an ABM strategy, insight is the bedrock to scaling any marketing program. B2B marketers and ABM practitioners rely heavily on authentic and relevant insight to scale their ongoing ABM programs.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Valasys

APRIL 3, 2023

Intent data marketing in 2023 can provide you with a comprehensive view of your most valuable customer profiles and give you a competitive advantage in this area. What exactly intent data? Breaking up “intent” and “data” independently, a much clearer picture is in view.

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Intent Data Intent Marketing AI Marketing Analytics Tools 52

TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. As the industry moves toward a cookieless future, intent data adoption is growing—and it’s not a fad. What is intent data? How intent data adoption benefits your brand.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Circle Studio

NOVEMBER 24, 2020

This acceleration of digital tactics and channels will include many things already in a B2B marketer’s toolkit, with greater emphasis and intentionality. For SEO, marketers are shifting towards a true convergence of content strategy and both on-page and off-page SEO strategies. AI-Powered Marketing. Buyer Intent Data.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

SWZD

APRIL 9, 2019

ABM has become the dominant go to market strategy for B2B marketers. Virtually every firm we have interviewed in our thought leadership series has implemented an ABM approach to the marketplace. Many of the following takeaways are known if you follow Gartner and Forrester (or even us!) but worth reviewing.

DemandBase 48

DemandBase Account Based Marketing ABM B2B Thought Leadership 48

Madison Logic

AUGUST 2, 2023

That’s where account-based marketing (ABM) comes in. ABM is a strategic approach that focuses on personalized marketing efforts tailored to individual accounts based on data, allowing you to build stronger relationships and drive targeted revenue growth. And it works.

Account Based Marketing 52

Account Based Marketing Personalization Multi-Channel Top of Funnel 52

Terminus

MAY 8, 2020

This spans across all marketing, customer success, and sales teams, as you look to better integrate and align all revenue-related areas. As it turns out, account-based marketing fits perfectly with this “revenue architect” framework. That’s why we wrote this blog post. To show why ABM can become a CRO’s BFF.

Account Based Marketing 29

Account Based Marketing ABM ROI Ideal Customer Profiles 29

Albacross

NOVEMBER 4, 2021

Most marketing and sales enablement software is cramped in the known intent – after the accounts have raised their hands and become a “lead”, these tools help your team to engage and retain them better. Few of them aim to convert anonymous intent by advertising. The Fundamentals: What is Intent Data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Zoominfo

MARCH 9, 2021

Clear journey mapping helps to reduce the number of steps between a buyer having the intent to purchase and becoming aware of your product or service. Behavioral Scoring: This involves monitoring your target audience’s intent, search behaviors, and what content they engage with. This includes activity like high-value web visits (e.g.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Madison Logic

JULY 6, 2023

With an astonishing 117% increase in SMBs researching AI solutions over the past year, marketers should seize this interest and target this audience with personalized content and messaging that directly addresses their concerns and pain points. According to Gartner , SMBs are defined as organizations with 100 to 999 employees.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Madison Logic

JULY 20, 2023

B2B buying is a team effort that marketers cannot afford to overlook. According to Gartner, a typical buying committee for a complex B2B solution consists of six to ten decision-makers , each armed with their own set of four or five independently gathered pieces of information.

Buy 52

Buy Top of Funnel Account Based Marketing Multi-Channel 52

Madison Logic

MARCH 23, 2023

Success or failure in account-based marketing (ABM) hinges on account prioritization. By focusing on high-value accounts you can create personalized experiences that foster long-lasting customer relationships. billion in 2023. Non-IT stakeholders are also included in the conversation.

Enterprise Management 52

Enterprise Management Marketing Management Account Based Marketing Lead Scoring 52

DealSignal

FEBRUARY 18, 2024

According to Gartner , 9 in 10 companies use two or more lead enrichment tools to learn more about prospects. Ideally, well-executed content marketing campaigns will help produce more hand-raisers, making the prospecting process more efficient. Iterate and optimize: Use the data collected to refine your ABM strategies continually.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Clear journey mapping helps to reduce the number of steps between a buyer having the intent to purchase and becoming aware of your product or service. For example, third party intent data aggregates web consumption related to relevant keywords from company IP addresses.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Zoominfo

OCTOBER 5, 2021

Although marketing and sales alignment starts at the top, it can’t just stay there. ZoomInfo MarketingOS Finally, ABM with data you can trust. Define: According to a Gartner study, only about half of sales and marketing teams report having a shared definition of what constitutes a lead. Get a Demo 2.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

PathFactory

MAY 3, 2022

You may have seen the recent articles and blog posts. The first is “ Traditional B2B Sales and Marketing Are Becoming Obsolete ” posted on The Harvard Business Review by Brent Adamson, Vice President at Gartner. The second is a direct response blog post, “ Traditional B2B Sales is Dead, Long Live the UCE? ”

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Televerde

OCTOBER 20, 2020

If it were, you wouldn’t have so many challenges between marketing and sales. Predictive lead scoring uses historical and current data — including intent data — to build comprehensive lead profiles with artificial intelligence. Gartner research shows that the buyer’s journey is complex. Effective Account-Based Marketing.

Analytics 59

Analytics Demand Marketing AI Lead Scoring 59

Adobe Experience Cloud Blog

MARCH 23, 2018

18% of consumers), and that 55% expected AI to have a more significant impact on marketing and communications than social media ever had, according to Weber Shandwick and with KRC Research. Gartner also revealed that in 2017-2018, CMOs allocated 9.2% Jumpstart Your ABM Strategy. Create New Audiences.

Ideal Customer Profiles 134

Ideal Customer Profiles Marketing AI Enterprise Management Account Based Marketing 134

DealSignal

JULY 27, 2023

According to Gartner , 9 in 10 companies use two or more lead enrichment tools to learn more about prospects. Ideally, well-executed content marketing campaigns will help produce more hand-raisers, making the prospecting process more efficient. Iterate and optimize: Use the data collected to refine your ABM strategies continually.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

Lattice

DECEMBER 28, 2015

We also created and published over 90 blogs and 10 ebooks. From all of that, here are our top posts (based on traffic) on all things predictive marketing and sales. . Intent Data: Find Buyers Before They Come Knocking . In short, intent data represents a signal of interest and intent to purchase.

Top of Funnel 60

Top of Funnel Account Based Marketing Cross-Selling Intent Data 60

Madison Logic

FEBRUARY 14, 2024

According to Gartner, 86% of B2B customers expect companies to be well-informed about their personal information during interactions. Through personalization, marketers can implement multi-stakeholder messaging, a tactic that’s vital in engaging larger buying committees and influencing conversions.

Personalization 52

Personalization B2B Top of Funnel Multi-Channel 52

DealSignal

SEPTEMBER 7, 2021

As digital outreach and customer acquisition become prioritized, marketers will need to reallocate their budgets to reflect those priorities. This could also be why marketing teams have shifted gears and prioritized martech investments in 2021—particularly in AI-driven technologies. By producing SEO blogs and video content?

Allocation 52

Allocation Marketing Budget Marketing Budget Creation Budget Programs 52

PathFactory

FEBRUARY 1, 2023

Hear from verified users on how much they value PathFactory: “We use PathFactory as a way to provide a bingeable experience across our website as well as nurture through email marketing, social media, ABM activities, and microsites for pre-implementation communication with customers. Visit PathFactory.com to learn more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

6sense

FEBRUARY 7, 2022

That might’ve been frequent enough before buying teams increased in size to up to 20 members , and widely diversified their research sources, including blogs, social networks, SaaS review sites and many others. According to Gartner, they usually spend only 5% of their decision-making time speaking with a salesperson. .

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel Buyer Intent Intent Data 62

Marketing Interactions

NOVEMBER 29, 2021

Gartner calls this the biggest challenge in B2B buying. For those of you using intent data, this is a key point for understanding the intent level of an account by the engagement level across the account. Options for Helping Buyers Show Intent to Buy. What can they tell us about intent?

B2B 62

B2B Work Management Marketing Management B2B Thought Leadership 62

Televerde

JANUARY 12, 2021

Today’s leads and prospects interact with your brand across countless touchpoints: your blog, website landing pages, industry news websites, social media, advertisements, and so on. How to Use Multichannel Marketing to Skyrocket Lead Generation. 77% of buyers told Gartner that their last sales journey was very “difficult” or “complex.”

Lead Generation 84

Lead Generation Marketing AI Generation Leads 84

DealSignal

MARCH 28, 2023

Account-based Marketing benchmarks are helping B2B marketers achieve outstanding ROI. According to the 2022 ABM Benchmarking Survey , marketers reported that ABM delivers 84% pipeline growth and 77% revenue growth. Processes: Planning which channels to use and how you will execute your ABM strategy 4.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

Leadspace

APRIL 15, 2022

Getting this segmentation right drives the intelligence and selection of persona-based content, suitability for higher account based marketing investments and more. The first challenge was figuring out what a CDP actually is – which is the most common question people have about CDPs according to Gartner.

Customer Surveys 62

Customer Surveys Planning Lead Ranking Marketing & Strategy 62

DealSignal

NOVEMBER 9, 2022

Obtaining the ideal customer profile represents a bullseye for your marketing and sales team, who can work together to drive the most value from their inbound leads and tailor a smooth and satisfying customer journey. According to Gartner, the annual turnover rate in the US are likely to jump by 20% this year – that’s a projected 37.4

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Ideal Customer Profiles Lead Scoring Lead Ranking Sales Qualified Leads 52