6sense

NOVEMBER 10, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,200+ CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. Insights from CMO Coffee Talk .

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KoMarketing Associates

SEPTEMBER 16, 2020

Some of the statistics that have attracted marketers to ABM include: 87% of account-based marketers say that ABM initiatives outperform other marketing investments ( ITSMA ). 80% of marketers say ABM improves customer lifetime values, while 86% say it improves win rates. 14% are only now rolling out their ABM programs.

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LeanData

APRIL 1, 2021

An account-based marketing (ABM) motion is characterized by personalized outreach to the contacts of a target account, and a key measurement in tracking your success and identifying continuous improvement opportunities is the engagement each account has with your go-to-market (GTM) campaigns. . Who is engaging with our ABM campaigns?

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Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. This guide is for those new to ABM or seeking to improve their approach. How to track the results of ABM? What tools are necessary to implement ABM? How to complement ABM with your overall marketing plans?

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B2B Marketing Exchange

JANUARY 24, 2024

With more than 80 sessions that include Breakouts, Lunch & Learns, Case Studies, Workshops, Keynotes and Labs across five tracks — Content2Conversion, Demand Gen Summit, Sales Impact Summit, Go-To-Market Strategy and ABM In Action Live — there’s something for every marketer in the line-up.

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Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. B2B marketers have used account-based marketing , or ABM, for years. Image: N.Rich.

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Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 115

SalesGrape

SEPTEMBER 17, 2023

This is where account-based marketing (ABM) comes into play. Instead of casting a wide net, ABM allows companies to personalize their messaging and tailor their campaigns for each individual account. Consider factors such as industry, company size, geographic location, and past purchasing behavior when selecting target accounts.

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Account Based Marketing Enterprise Management Work Management Marketing Management 71

Engagio

AUGUST 1, 2018

Once we hit the topic of “how to start ABM,” the entire room lit up with questions. It was abundantly clear that ABM was on everyone’s mind, yet many were struggling to get started. In fact, I recently heard Megan on an interview explaining how to start and succeed with ABM. Brandon: What does success look like?

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SWZD

APRIL 9, 2019

ABM has become the dominant go to market strategy for B2B marketers. Virtually every firm we have interviewed in our thought leadership series has implemented an ABM approach to the marketplace. More than 50% of advertising spend is wasted… but which 50% is the challenge that ABM vendors are targeting with AI. Here’s my take….

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KoMarketing Associates

DECEMBER 5, 2017

Samantha Stone , Author, Founder & CMO, The Marketing Advisory Network. It is the foundation for not only gaining insight but also for maximizing value out of the technologies we have already purchased. This comes with an investment in tools to support ABM, and data to clean up and enhance their account intelligence.

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ClickZ

OCTOBER 18, 2019

Leading account-based marketing platform Terminus recently announced the release of updates to its ABM platform. Per Derek Slayton, CMO at Terminus: “The Account Graph is how we automatically provide each of our customers with their own Account Data Platform that is embedded into their instance of the Terminus solution. .”

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Strategic-IC

JULY 1, 2020

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. ABM in the House: Redefining your Ideal Customer Profile (ICP). They're going to be on an ABM journey.

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6sense

OCTOBER 15, 2018

The premise of the session was that ABM is incomplete without predictive and AI capabilities. While most companies are just starting their ABM journey, Olivier Thierry, CMO of Quorum Software has become a master. Quorum put their ABM platform to work right away. A well-orchestrated and careful roll out to sales.

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Oktopost

APRIL 1, 2021

In this episode of the Radically Transparent podcast, Oktopost’s Managing Director EMEA, Colin Day , fills in for host Jennifer Gutman and sits down with MarTech legend Jon Miller , co-founder of Marketo and Engagio, and now CMO at Demandbase. More about Jon Miller. Jon is a marketing entrepreneur and thought leader.

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Martech

JANUARY 4, 2023

You’ve also got to know their company’s processes, organization and purchasing cycles. Before that he was CMO of Privy — “#1 reviewed app for sales in the Shopify App Store,” and before that chief brand officer at Drift. B2B marketing is as direct and personalized as it gets. That’s not easy to do. . “ Organization: Exit Five.

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Aberdeen

FEBRUARY 4, 2019

The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”. Demystifying B2B Purchase Intent Data. Benefits of Intent Data.

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ABM in Action

JUNE 29, 2023

Traditionally, leads and accounts were treated as incompatible — but Jon Russo, CMO of sales and marketing performance firm B2B Fusion , explained that many practitioners have a lead motion and an account motion, and they exist as two separate entities. Russo explained. Why is it important practitioners unite their funnels?

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Martech

MAY 10, 2022

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. They’ll visit brand’s website.

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The ABM Agency

APRIL 10, 2023

Reading Time: 11 minutes As a leading strategy for B2B SaaS marketing, account-based marketing (ABM) has become increasingly important in today’s rapidly changing landscape. ABM helps organizations focus on their top priority accounts without wasting any marketing spend, leading to higher return on investment in marketing efforts.

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Only B2B

AUGUST 25, 2023

In the ever-evolving landscape of B2B marketing, one strategy has emerged as a powerful weapon in the arsenal of marketers: Account-Based Marketing (ABM). ABM provides that edge by homing in on the accounts that matter most. However, to execute ABM successfully, a structured framework is crucial.

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Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. It’s critical to attribute revenue for all activities your team initiates whether it’s social media, email marketing, or ABM.

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Engagio

JANUARY 20, 2024

” GTM Strategy – The Balancing Act Get ready to learn valuable marketing strategies from Neil Dowling, the CMO of WritePoint, who shares his expertise on navigating economic uncertainty with confidence and optimism. She advocates for an ABM approach combined with digital marketing to bring personalization and scale.

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Only B2B

APRIL 30, 2024

Demographics: Understanding the decision-makers (CMO, CFO, IT director) within the company influencing purchasing decisions for your offerings. The profile goes beyond demographics and includes parameters like: Firmographics: Company size, growth rate, revenue, business type.

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Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

Aberdeen

JANUARY 23, 2019

Account-based marketing (ABM) and artificial intelligence (AI) are two powerful technologies wielded by B2B organizations across the world. In a blog post titled, “ Alexa, Who is In-Market for My Product Today? ”, 6sense’s Minal Awasthi explores the ubiquity and confluence of ABM and AI. ABM Alone Isn’t Enough.

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6sense

SEPTEMBER 10, 2021

Digital experience is a group effort , which is why as the CMO of Acquia, I’ve often adopted developer techniques and strategic workflows in my team’s processes. This global event was a great display of brainstorming and creativity, as well as an amazing opportunity for me to get inspiration for Acquia’s own ABM efforts.

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Only B2B

FEBRUARY 11, 2024

Must Read: Virtual Prospecting with Intent Data Third-Party Intent Data: This involves purchasing data from external vendors who gather intent signals from various sources. 30% of B2B marketing leaders report experiencing data quality issues with third-party intent data providers (Source: Gartner CMO Spend Survey 2023-2024 ).

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Intent Data Intent Work Management Marketing Management 62

LeanData

MARCH 17, 2016

There’s a reason why EverString has a reputation within demand generation circles as a business implementing an innovative go-to-market strategy with ABM at its center. It’s why Cross was asked to speak about EverString at the recent #FlipMyFunnel event in San Francisco – where sessions were geared toward real-world ABM advice.

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Account Based Marketing ABM Demand Generation Paid Search Agency 60

Kapost

DECEMBER 12, 2016

” However, one buzzword popped up in 2016—Account-based marketing (ABM)—and I believe, it’s here to stay. An understanding of the types of people/organizations who purchase from them and what their interests are in their roles and industries. How ABM Operates with Inbound Strategy—and Runs on Content.

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Martech

SEPTEMBER 27, 2021

“About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said Penn, citing numbers from Duke University’s most recent CMO survey.

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Martech

MAY 5, 2023

Everybody still calls it a ‘funnel’ “There are 77,000 different paths to a purchase,” said Don Simpson founder of sales intelligence platform Lift AI. “We Yes, but a dark funnel For Latane Conant, CMO at ABM platform 6sense, the funnel is still there. “It You keep tweaking and refining until you get accurate.”

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Top of Funnel Marketing AI Digital Marketing Funnels Buyer Intent 109

Content4Demand

NOVEMBER 5, 2021

We utilize lead scoring to rank potential customers by low, medium and high intent to purchase , accelerating the ability to identify in-market prospects and prioritize promising accounts. . How does the elimination of third-party cookies change the content marketing landscape?

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Aberdeen

JANUARY 10, 2019

This is the second in a series of Account Based Marketing (ABM) Myth Busters. In this series, we dissect the assumptions of marketing/sales organizations who have yet to embrace Always-On ABM. In order to achieve the positive outcomes ABM is intended to bring, there are numerous factors that need to align.

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Envy

FEBRUARY 13, 2021

Anyone whose title begins with a C is C-level, like the CEO, CISO, CMO, and CTO. These are the top guns in any organization, and large purchases get signed off by at least one of them, so consider them when forming marketing personae. The Chief Technical Officer is often in charge of tech buying, sometimes with the CISO and CMO.

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Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Strategic-IC

DECEMBER 16, 2020

ABM (Account-based Marketing) has certainly been one of the most popular B2B Sales and Marketing acronyms of 2020. And the world of ABM has certainly created numerous terms that may be new (and confusing) to some. We've put together this glossary of 30 Account-based Marketing (ABM!) Account-based Marketing (ABM).

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Strategic-IC

DECEMBER 16, 2020

ABM (Account-based Marketing) has certainly been one of the most popular B2B Sales and Marketing acronyms of 2020. And the world of ABM has certainly created numerous terms that may be new (and confusing) to some. We've put together this glossary of 30 Account-based Marketing (ABM!) Account-based Marketing (ABM).

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Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Zoominfo

MAY 21, 2020

Hyper-personalized cold emails are the main tenant of account-based sales approach (related to account-based marketing, or ABM ). You want to call a prospect whom you know is a great fit, but you just can’t get them on the phone (ahem * the CMO * ahem). So which situations are appropriate for this type of prospecting?

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The ABM Agency

APRIL 21, 2023

Reading Time: 13 minutes Winning strategies for account-based marketing (ABM) are essential for any director of marketing or CMO at a large B2B SaaS organization. In this advanced guide, we will delve into the critical components necessary to create a successful ABM campaign and maximize your return on investment. Conclusion 1.

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