landing-page 
Industrial Marketing Today
JULY 20, 2021
The importance of landing pages for industrial lead generation cannot be overstated. Landing pages are where your visitors first land from a marketing campaign or a social. Read more The post, %Landing Pages for Industrial Lead Generation% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.
Webbiquity
NOVEMBER 17, 2022
While every page on your website should serve a purpose and add value for visitors, landing pages deserve special attention. These are the pages you actually pay to drive traffic to, such as when a prospective clicks on one of your search ads and is taken to a page with a call-to-action (CTA).
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Webbiquity
AUGUST 26, 2021
With organic search, that prospective customer may land on almost page of your website, depending on what they searched for. But when you’re running a Google Ads campaign or social media ad—that is, when you are actually paying directly to drive traffic to your website—you’ll want the user to hit a specific landing page.
Zoominfo
JANUARY 19, 2021
Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. Let’s get into the importance of landing page content marketing, and how to build them for your digital marketing strategy.
Speaker: Robert Bly, Independent Copywriter and Consultant
You will also learn proven techniques for creating business-to-business emails, landing pages, sales letters, web pages, product literature, ads, and more. In this FREE webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers.
Marketing Insider Group
JANUARY 14, 2021
You also have to make sure that those visitors actually do something when they land on your site – this is where landing page optimization comes in. Optimizing your landing pages means making the most of the traffic you already have. Simple landing pages are best to draw attention to your CTA.
Zoominfo
FEBRUARY 26, 2021
Picture just a blank white web page with a form to fill out, and basic text that reads “Fill out form for [insert offer here].”. Technically speaking, that could count as a landing page. What Is A Landing Page? Yet simply having a landing page isn’t enough to seal the deal on a conversion.
Speaker: Paul Slack - Vende Digital CEO
Create the perfect landing page that converts. You’ll learn cost-effective digital tactics that are working right now to produce qualified leads. We’ll show you specific examples of how other B2B companies are crushing it with digital marketing. Generate leads more predictably at a lower cost. Sponsored by: Vende Digital.
Speaker: Howard Sewell, President, Spear Marketing Group
Critical tips for maximizing landing page conversions. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns. You’ll learn: How to write focused, effective emails that drive action.
Speaker: Brian Massey, Founder of Conversion Sciences LLC
In Brian’s session, you’ll learn: How a data-driven landing page is crafted. Brian Massey will show you how data gathering during design will ensure your campaigns have high conversion rates and fast ROI on your spend. We're going to cover a lot of very important ground for digital marketers and business owners.
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