Sana Commerce

MARCH 11, 2024

Celebrating success: diving into insights Sana Commerce proudly announces its recognition as an Aspiring Vendor in the 2023 Gartner ® Peer Insights Voice of the Customer for Digital Commerce. Sana Commerce is one of eight digital commerce vendors who have met the criteria set forth in the Gartner ® Peer Insights Voice of the Customer report.

Gartner 52

Gartner Peer-to-peer Enterprise Management Vendors 52

Madison Logic

DECEMBER 19, 2023

Customer reviews continue to offer persistent recognition for the company’s industry-leading intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support. . ” — Sander D., ” — Sander D., We highly recommend them!” ” — Mackenzie B.,

Enterprise Management 52

Enterprise Management Peer-to-peer Account Based Marketing Impressions 52

Sprout Social

MARCH 15, 2024

YouTube influencers are on a different level when it comes to business impact. The term “influencer” might be synonymous with Instagram and TikTok these days. Thing is, YouTube creators predate both and are the blueprint for what an “influencer” is today. And YouTubers have consistently built full-blown brands, media careers and product lines.

Youtube 105

Youtube Viral Marketing Peer-to-peer Impressions 105

Trade Press Services Newsletter

FEBRUARY 1, 2024

This could be a colleague in a related field, a peer, an outsourced expert or even a friend who is knowledgeable about your niche. Many of us have seen the classic comedy film Groundhog Day in which Bill Murray stars as a TV weatherman trapped in a time loop, forcing him to relive February 2 over and over again. Get back to basics.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Act-On

APRIL 26, 2024

So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. The current economic headwinds are the undeniable undercurrent driving marketing leaders’ decision-making in 2024. Deal with the loss of third-party cookies. Marketing — in this economy? Marketing — in this economy?

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

B2B Marketing Exchange

NOVEMBER 21, 2023

coming this February 26-28, 2024). The timing of the event is perfect for this reason—you’ll have a full 10 months to implement and test everything you’ve learned, with the hope of achieving the same success as your peers. It’s akin to reserving seats for a Thanksgiving feast without knowing who will be at the table.

Account Based Marketing 52

Account Based Marketing Peer-to-peer Enterprise Management ABM 52

Trade Press Services

JANUARY 2, 2024

Moving into 2024, many marketing teams are reviewing, revising and optimizing their marketing plans for the new year. As we close the book on 2023, it’s an ideal time to reflect on what we learned, experienced and observed last year. 2023 was a year that experienced significant changes (hello, introduction of ChatGPT!)

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

SmartBrief - Marketing

MARCH 7, 2024

Amidst tightening budgets in 2024, marketing teams are under extra scrutiny to prove that their work contributes to the bottom line. Create valuable content to spark conversation and increase the likelihood of peer-to-peer recommendations. One area marketers can’t dismiss is dark social media activity.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Heinz Marketing

DECEMBER 14, 2023

What of Brent’s is NOT going forward and what IS in 2024, including a new book (eta Fall 2024). What of Brent’s is NOT going forward and what IS in 2024, including a new book (eta Fall 2024). We can’t give it all away, but here are some highlights below. Why we must be buyer-focused vs. selling-focused.

Peer-to-peer 122

Peer-to-peer Demand Generation Agencies Paid Search Agency B2B Sales 122

SmartBrief - Marketing

MARCH 17, 2024

Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue. According to news outlet Semafor , 2024 is poised to mark the emergence of the first major influencer-driven election.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Sprout Social

NOVEMBER 27, 2023

Having hosted over 30 exclusive events, featuring keynote speakers from leading brands and numerous peer discussions, the community provides tangible value to members across 69 countries. Build authentic connections Arboretum members find a safe space where they interact and build genuine connections with peers and industry experts.

Communities 84

Communities Peer-to-peer Thought Leadership Webinar Metrics 84

Top Rank Marketing

DECEMBER 8, 2023

MediaPost Optimism for 2024 With 61% of Marketers Expecting Business to be Better [WARC Report] 2024 is set to see global marketing investments top the $1 trillion mark for the first time, with that investment growing by some 8.2 MarketingCharts What Makes Vendor Content ‘High Value’ for B2B Buyers?

Newsletter 96

Newsletter B2B Marketing Linkedin Studies 96

Bluetext

APRIL 8, 2024

In this blog post, we’ll highlight some upcoming cybersecurity events in 2024 that companies should consider attending and provide insights into maximizing brand awareness opportunities through strategic marketing approaches. Attendees can participate in educational sessions, hands-on workshops, and networking events.

Peer-to-peer 36

Peer-to-peer Brand Identity Branding Thought Leadership 36

Martech

FEBRUARY 8, 2024

Part one: The promise Part two: The shift Part Three: The crossroads Part Four: Where do we go From here? Part one: The promise The birth of marketing technology brought so much potential to the marketing department. It was the early aughts. The Internet was booming…The cloud was clouding… Adobe and Salesforce were innovating. And why not?

Marketing AI 118

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 118

Martech

FEBRUARY 13, 2024

Here are the top hashtags used by social media marketers from Jan 1 through Feb 13, 2024, according to Sprinklr. As the Kansas City Chiefs mounted a late-game charge to become repeat champions (three titles in five years!), Super Bowl LVIII proved to be a victory for fans, brands and the city of Las Vegas. Disney+, “Well Said.”

Digital Asset Management 126

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 126

Seismic

APRIL 16, 2024

With the ability to leverage data and insights, provide continuous learning and coaching , and streamline communication, enablement is a top priority for companies in 2024 and beyond. A carpenter can’t hone their craft without a hammer, while a mechanic can’t get anything done without a socket wrench.

Marketing AI 52

Marketing AI Marketing Analytics Tools Generation Peer-to-peer 52

Optinmonster

JANUARY 22, 2024

WooCommerce SEO (search engine optimization) is essential to any successful eCommerce businesses. It can help your online store appear higher on search engine results pages (SERPs). Products ranked high in search engine results pages (SERPs) reach more people. But, WooCommerce optimization isn’t something people are born knowing. Easy” is relative.

Lead Scoring 66

Lead Scoring Lead Ranking SEO eCommerce 66

Martech

SEPTEMBER 27, 2023

I would also encourage you to read the study and see how you compare with your peers because engaging your audience most effectively will require technology.) They provide great insight into the market and help me as I continue to advise my clients. So, I was pretty excited when MarTech released its 2023 Replacement Survey.

Peer-to-peer 113

Peer-to-peer Marketing Automation Services Work Management Custom Publishing 113

Hubspot

JANUARY 30, 2024

In this post, I’ll review some sales trends we could see fizzle out throughout the year based on findings from our 2024 State of Sales Report. Since we just started a new year, is it time for some goodbyes? 6 Sales Trends That Could Fizzle This Year 1. Salespeople acting as primary information sharers. Why the change?

Trends 67

Trends Cold Calling Peer-to-peer Lead Scoring 67

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Sword and the Script | B2B

OCTOBER 31, 2023

As companies plan their budget for 2024, here’s a look at three credible benchmarks for B2B marketing budgets. of revenue: (click image for higher resolution) B2B product companies put their average marketing budget as a percentage of revenue at 7.9% – that’s about half of what their peers in B2C product companies spend. Gartner: 9.1%

Marketing Budget 90

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 90

Optinmonster

JANUARY 22, 2024

WooCommerce SEO (search engine optimization) is essential to any successful eCommerce businesses. It can help your online store appear higher on search engine results pages (SERPs). Products ranked high in search engine results pages (SERPs) reach more people. But, WooCommerce optimization isn’t something people are born knowing. Easy” is relative.

Lead Scoring 52

Lead Scoring Lead Ranking SEO eCommerce 52

Seismic

JANUARY 18, 2024

We look forward to sharing best practices and thought leadership that will help you develop your plans now, for 2024 and beyond. Shift into the new year Last October, more than one thousand enablement experts and professionals gathered in San Diego for Shift 2023 , Seismic’s annual enablement conference.

Enterprise Management 111

Enterprise Management Work Management Marketing Management Practices 111

Martech

SEPTEMBER 14, 2023

Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa. ” Here’s the problem with that mindset.

Marketing Analytics Tools 119

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 119

Sprout Social

FEBRUARY 22, 2022

Over one-third of consumers expect their use of social to purchase products and services will increase through 2024. All it takes is one click to kickstart a relationship between a consumer and your brand. Social shopping links the online culture and e-commerce worlds—and it’s not going anywhere. The different types of social shopping.

Peer-to-peer 108

Peer-to-peer Top of Funnel Paid Social Agency Tips 108

Convince & Convert

NOVEMBER 16, 2023

I’ve been fortunate enough to be in the content world for just over a decade. I may have gotten my start in social, but I know what fed the machine. In that time, I had never been to Content Marketing World. Fortunately, thanks to my employer, NetLine , being a sponsor (and sister company) of the event, I made the trip down to DC. The challenge?

Marketing AI 78

Marketing AI Content Marketing Peer-to-peer Content 78

Sprout Social

MAY 3, 2023

But regardless of your background or experience, there are steps you can take to communicate the value of your social strategy to your CFO and other financial peers to help protect critical marketing dollars, even in a down economy. For example, say one of your goals is to enter the APAC market by 2024. Are you launching a new product?

Allocation 96

Allocation Peer-to-peer Marketing Budget Work Management 96

Mereo

DECEMBER 21, 2023

Although we are approaching a new year, many of 2023’s selling challenges will continue to impact your B2B organization’s 2024 performance. Some initiatives were cut altogether, while others were paused until later in 2023 or even 2024. When they did not have that clarity, they froze.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Martech

JANUARY 10, 2024

Writing an internal research paper for consumption amongst peers — writing within corporate, which basically means writing in “PowerPoint speak” — is so different from writing in the context of contributing to MarTech. He’s also spoken at The MarTech Conference. A: It’s different, even though some of the same disciplines apply.

Marketing AI 103

Marketing AI eCommerce Peer-to-peer CMO 103

Litmus

JANUARY 24, 2024

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back for 2024! Everyone is willing to share their knowledge or peer-review things you’re working on. Every month, we interview, highlight, and celebrate the splendid members of the email community.

Communities 87

Communities Copywriting Peer-to-peer Consulting 87

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

LeanData

JANUARY 5, 2023

If you Google “2023 SaaS Buying Trends,” in 0.34 seconds you’ll be hit with 1,141,000 results, the majority of which become irrelevant on search page two. With so many predictions and self-serving studies floating around the web, I set out on my own quest to uncover truth from wishful clickbait.

Forecasting 52

Forecasting Buy Trends Peer-to-peer 52

Oktopost

MARCH 26, 2024

What is Messaging for Pages Introduced by LinkedIn in March 2024, Messaging for LinkedIn Pages allows LinkedIn members to start conversations with companies via direct message. In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth.

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62

Walker Sands

OCTOBER 23, 2023

As the cybersecurity threat landscape expands and evolves, with threat actors employing increasingly sophisticated attack tactics, attending major cybersecurity conferences is becoming essential. The conference’s theme, “Stronger Together,” focused on the importance of coming together as a community to eliminate cyber threats.

Conference 72

Conference Enterprise Management Work Management Marketing Management 72

Sprout Social

FEBRUARY 26, 2024

According to Sprout Social Listening data from January 13 to February 12, 2024, PNC Bank has a 64% positive sentiment rate, which is 8% and 12% higher than its two biggest competitors. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less.

Enterprise Management 66

Enterprise Management Brand Identity Branding Work Management 66

Thinkers360

APRIL 7, 2024

He is featured in Thinkers360’s annual leaderboards: Top 50 Global Thought Leaders and Influencers on Education 2024 , Announcing the Thinkers360 Top Voices APAC 2023 and Top 50 Global Thought Leaders and Influencers on Health & Safety 2022 among others. Thinkers360: Tell us a bit about your background and areas of expertise.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Salesforce Marketing Cloud

DECEMBER 2, 2021

People around the world rely on our customer relationship management (CRM) platform to keep their business running. A Salesforce Architect is vital to any complex or large-scale Salesforce implementation. What is a Salesforce Architect? With Salesforce, there is never just one way to solve a problem. TAKE ME TO TRAILHEAD.

Enterprise Management 98

Enterprise Management Peer-to-peer Work Management Lead Ranking 98