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HubSpot’s June 2023 releases: The manager’s guide

Martech

Content Assistance has been available for social media since May. Global Privacy Control capabilities are required by the California Consumer Privacy Act (CCPA) and Colorado Privacy Act (CPA). The post HubSpot’s June 2023 releases: The manager’s guide appeared first on MarTech.

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18 Affiliate Marketing Statistics 2023 All Marketers Must Know

Optinmonster

The Market Value of Affiliate Marketing Exceeds $17 Billion Affiliate marketing has become a successful business worth more than $17 billion (as of 2023). By the end of July 2023, the interest in this term reached a high of 100, which is the highest it has ever been. However, 99% of programs use the CPA (cost per action) payment model.

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Measuring Social Media ROI for Manufacturing Companies

Brandpoint

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Focus on what you want to achieve.

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Email is not dead: Why you need to seriously consider pivoting to first-party data

Liveintent

. “Having that asset and building up that first-party data is really helpful because you can start building a people graph of all of your customers […] Now you’ve got a pool of identifiers that you can actually leverage in different media.” Expand beyond just CPA goals. ” Own and control your customer data. .

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How advertisers can prepare for 2022

Liveintent

While Google may have delayed the deprecation of third-party cookies to 2023, it’s crucial that you don’t sit on your hands until then. Diversify your media mix. With email as part of your media mix , you can increase your messaging frequency, effectively decreasing time to conversion or acquisition. No problem.

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Top Trends and Strategies for Successful Holiday Marketing Campaigns

QuanticMind

Read on for details and insights to help inform your media planning today! The 2023 Holiday Advertising Opportunity US retail sales slowed last year (thanks, inflation and high interest rates!) As all media tends to be more expensive during the holidays, it’s important to consider what you’re willing to spend per KPI.

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What’s Trending in Marketing For March 2019

Stevens & Tate

Amazon has just launched Amazon Moments, a cross-platform solution that allows marketers to create cost-per-action (CPA) loyalty campaigns that can be made available off of a brand’s website or app. Nielsen buys Sorensen Media, boosting Addressable TV. media spending by 2023.

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