What Publishers should keep top of mind in 2022


Google gave the industry a reprieve when it delayed third-party cookie deprecation in Chrome to the end of 2023. This year we saw two more digital privacy laws enacted, which will go live in 2023: Virginia Consumer Data Protection Act (VCDPA) and Colorado Privacy Act (CPA).

Email is not dead: Why you need to seriously consider pivoting to first-party data


Over on Facebook, reach is dwindling and cost-per-acquisition (CPA) is rising, pricing many businesses out of the market. Expand beyond just CPA goals.

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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection


This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Colorado CPA. 1 July 2023. 1 January 2023. 1 January 2020 / 1 January 2023.

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How advertisers can prepare for 2022


While Google may have delayed the deprecation of third-party cookies to 2023, it’s crucial that you don’t sit on your hands until then. Don’t max out your performance by focusing too heavily on the same channels — consider email to drive returns and improve your CPA.

Utah: Another State to Pass a Data Privacy Law, the UCPA


The law will come into force on December 31, 2023. The Colorado Privacy Act (CPA) The Nevada State Privacy Law (SB200) VCDPA CCPA (as amended by the California Privacy Rights Act (CPRA)) The General Data Protection Regulation (GDPR). Colorado CPA. 31 December 2023.

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Connecticut Data Privacy Act: How We Make Sure Convert Remains Compliant


The Utah Consumer Privacy Act (UCPA) The Colorado Privacy Act (CPA) The Nevada State Privacy Law (SB200) The Virginia VCDPA CCPA (as amended by the California Privacy Rights Act (CPRA)) The European General Data Protection Regulation (GDPR). Colorado CPA. 1 July 2023.

The State of Global Privacy Legislation with Adam Woods, COO


These guidelines are outlined in advance of California’s newest law, the California Privacy Rights Act (CPRA), which becomes effective January 1, 2023. Over the years, consumers have become more aware and concerned about the collection of their data in daily life.

8 Marketing KPIs every SaaS brand should track


In fact, the market overall is expected to reach a staggering $623 billion by 2023. We’re still early-stage here, but metrics to measure at product / market fit level include: Cost per Acquisition (CPA) / Customer Acquisition Cost (CAC).

Top Native Advertising Statistics for 2022


billion in 2023. For affiliates, utilizing Lookalikes for native advertising boosts conversions 3X and drops CPA by at least 35%. This post was updated on May 12, 2022.

Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

By 2023, it's estimated that 91% of total digital ad spend will be on programmatic technology. Advising intelligent bidding strategies to maximize conversions and reduce cost-per-acquisition (CPA). billion by the end of 2023.

What’s Trending in Marketing For March 2019

Stevens & Tate

Amazon has just launched Amazon Moments, a cross-platform solution that allows marketers to create cost-per-action (CPA) loyalty campaigns that can be made available off of a brand’s website or app. By the year 2023, it is estimated that nearly 250 million Smart TVs with addressable capabilities are expected in the market. media spending by 2023.

Travel Advertising: Where to Next?


billion in 2023 in the US. Transavia Airlines: 20% lower Cost Per Acquisition (CPA) than other channels. 2022 is the year of the goat. No, not the Chinese Zodiac, but the latest trend in travel: GOAT, or the “Greatest Of All Trips.”. Basically, it goes like this.

10 PPC Trends You Can’t Ignore in 2020

Single Grain

Set bids to get as many conversions as possible at a set target CPA. Smart Bidding works for a number of PPC goals, including: Target CPA : Generate new leads and customers for your desired cost per acquisition.

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Best Advertising Agency: Top 10 Choices for 2022

Single Grain

Mobile ad spending will reach $156 billion by 2023. They apply the right tactics to drive down your CPA and maximize conversions. The number of advertising services is increasing day by day.

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

billion by 2023 – along with the rise of mobile use: Geo-fencing allows real-time targeting based on a user’s location. UPDATED FOR 2020! This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year!